In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.

From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Key segments of this podcast and where you can tune in to go direct:

[02:30] Todd's journey from university graduate to building an integrated affiliate empire

[10:05] The performance influencer trend that's disrupting traditional paid social marketing

[26:45] Three essential pieces of advice for affiliate managers who want to level up their programs

ELEVATE 2025: Time is running out to join the revolution!

Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

Send me a text with your questions

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes the importance of evaluating marketing budgets, differentiating in a competitive market, and the significance of building strong partnerships with affiliates. The discussion also touches on the evolving landscape of affiliate marketing with the rise of AI, the necessity for transparency, and the value of personal branding in the industry. Mark shares insights on team structure, engagement strategies, and the critical role of trust in fostering successful affiliate relationships.

Key segments of this podcast and where you can tune in to go direct:
[08:56] Health and Wellness Affiliate Programs
[21:08] Evaluating Marketing Mix and Budgeting for Success
[27:06] Engagement Over Growth: Fostering Partner Relationships

ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

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Send me a text with your questions

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Listen to find out more about:
• How one finance client achieved 740% program growth by sharing event-level data with affiliates.
• Warning signs that your current tech stack isn't serving your program's growth needs.
• Practical first steps for implementing more sophisticated tracking without overwhelming resources.

ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.

Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.

Miss it and miss out!

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Send me a text with your questions