Branded Search (and Beyond) with Jason Barnard Podcast By Jason Barnard cover art

Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard

By: Jason Barnard
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 The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!© Kalicube SAS Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul

    Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul
    Jul 2 2025
    Cody C. Jensen talks with Jason Barnard about scaling with soul. Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates. In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than replace it- How transparent communication drives $900M+ in client results This conversation offers a blueprint for entrepreneurs who want to scale their business without losing their soul or compromising their values. #ScalingWithSoul #SearchMarketing #SEOAgency #EthicalBusiness #TeamBuilding #BusinessGrowth #Leadership #DigitalMarketing #Entrepreneurship #AgencyLife #BusinessValues #ScaleUp #StartupGrowth #BusinessStrategy #Podcast #FastlaneFounders #CodyCJensen #Searchbloom What you’ll learn from Cody C. Jensen This episode was recorded live on video July 1st 2025 https://www.youtube.com/watch?v=6LLA0BGXbwg Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/1265-searchbloom-digital-marketing-and-seo-strategies/id562518965?i=1000700534958https://podcasts.apple.com/us/podcast/scaling-a-digital-marketing-agency-with-white-hat/id1360621621?i=1000698844372Cody C. Jensen Transcript from Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul [00:00:00] Jason Barnard: So I'm looking at the screen. I can see scaling with soul. AI doesn't have a soul. [00:00:07] Cody C. Jensen: Does not have a soul. [00:00:08] Jason Barnard: Agential AI doesn't have a soul. So there's another contradiction going on there. So how do you scale with soul and use AI? [00:00:17] Cody C. Jensen: I think number one, recognizing AI for what it is. As you said, It does not have a soul. [00:00:25] Cody C. Jensen: It is literally a machine. You're having conversations with a computer that has very little knowledge as it relates to being a human, right. It can only learn from humans itself and then over time, it can teach itself more and more. So scaling with soul starts, I believe with leadership, top down. [00:00:48] Jason Barnard: So you have a soul. [00:00:51] Cody C. Jensen: I have a soul. Yes. [00:00:53] Jason Barnard: So describe your soul to me, because then that becomes the vision of the company that passes down to the leadership. [00:00:58] Cody C. Jensen: Exactly. Yeah. So my soul, I suppose is based on ethics and white hat practices, doing things the right way from the beginning and not taking any shortcuts, knowing that failing is not failing unless you stop. These are parts of like my makeup, if you will. And that's where we took those values or innate things about me and about some of our other leadership team and created our core values. [00:01:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:01:39] Narrator: Each week Jason sits down with successful entrepreneurs, CEOs, and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy? [00:01:58] Narrator: A legacy we're proud of.
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    25 mins
  • Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game

    Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game
    Jun 23 2025
    Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game. The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams. In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separates successful exits from failures This conversation offers a blueprint for entrepreneurs ready to play the long game and build businesses that outlast their founders. #Entrepreneurship #PrivateEquity #StartupStrategy #BusinessStrategy #LongTermThinking #Legacy #VentureCapital #BusinessGrowth #EntrepreneurMindset #Leadership #BusinessBuilding #StartupLife #Podcast #FastlaneFounders What you’ll learn from Jean-Louis Lelogeais This episode was recorded live on video June 24th 2025 https://www.youtube.com/watch?v=Qh9EHLteRY8 Links to pieces of content relevant to this topic:https://www.peo-partners.com/viewer/viewer.html?link=https://www.peo-partners.com/wp-content/uploads/2025/03/Liquid-PE-White-Paper-March-2025-FOR-WEBSITE-APPROVED.docx-1.pdfJean-Louis Lelogeais Transcript from Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game [00:00:00] Jean-Louis Lelogeais: When you start as an entrepreneur, you're doing it all, right? So the fun part of it, the intellectual challenge, because I would tell you. Also for me, the big idea also has to be intellectually challenging. But the reality is, your day to day. It's not that you still need to prove the wires. [00:00:20] Jean-Louis Lelogeais: You need to do the admin side. You need to maintain the QuickBooks. So if you're not passionate, all that kind of, because there's no resources to get a whole team to do a bunch of things for you. So you got to be ready to get your hands dirty and do a lot of stuff that may seem beyond you, and it is not particularly the most thrilling stuff but you do it because that's part of what's required and what drives. [00:00:50] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:06] Narrator: How can we quickly build a profitable business that stands the test of time and become their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:19] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And the quick hello and we're good to go. [00:01:27] Jason Barnard: Oh, welcome to the show. [00:01:33] Jason Barnard: Impossible to say or sing. [00:01:37] Jean-Louis Lelogeais: That was pretty close. and I'm not going to try to sing back to you, Jason even though my wife is Korean and I've spent many hours at karaoke. But, it's still hopeless. But it's very good to meet you. And how are you doing today? [00:01:57] Jason Barnard: I'm absolutely fine, Mr. Lelogeais. What I did like about that is you said that your name is impossible to sing or say, so I thought I would sing it completely wrong because that's what you're used to. That's been your life.
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    22 mins
  • Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder

    Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder
    Jun 17 2025
    Rand Fishkin talks with Jason Barnard about the Lost and Founder. Lost and Founder! Rand Fishkin, cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder," shares raw insights on the brutal realities of startup life that nobody talks about. Drawing from his 17-year journey building Moz and the painful lessons learned along the way, Rand reveals why 95% of venture-backed startups fail and how the "move fast and break things" mentality destroys more companies than it creates. Learn why being patient with your business growth isn't weakness—it's wisdom. Discover practical strategies for building sustainable companies without sacrificing your sanity or values. This episode shows entrepreneurs how to resist investor pressure, make decisions that align with your vision, and why sometimes leaving money on the table is the smartest move you'll ever make. #Entrepreneurship #Startup #VentureCapital #SparkToro #Moz #Founder #Business #SEO #Marketing #Tech #SiliconValley #Investor #Funding #BusinessStrategy #EntrepreneurLife #StartupLife #Podcast #FastlaneFounders #RandFishkin #LostAndFounder What you’ll learn from Rand Fishkin This episode was recorded live on video June 17th 2025 https://www.youtube.com/watch?v=Pl1F0DOa8WI Links to pieces of content relevant to this topic:Rand Fishkin Transcript from Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder [00:00:00] Rand Fishkin: The venture capital environment creates a path that is successful for extraordinarily small numbers of people and far fewer than most tech entrepreneurs and people who join tech startups and are recruited and work in that field understand and believe. And the complexities of that environment, the competing demands and the incentive structure is much more complicated than what's traditionally been presented to entrepreneurs and founders. And I am trying to open that Pandora's box and take out all the ugly secrets and show the whole ecosystem for what it is, which is not all terrible and bad. There are good parts of it, and I think some parts are worth keeping. [00:00:56] Rand Fishkin: Which is why I'm still an entrepreneur and a founder and someone who raises money. Not from venture capitalists anymore, I still believe in parts of that world and I still love parts of that job but I think we can optimize away from the parts that are terrible and ugly and have poor incentives. [00:01:15] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:38] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:44] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Rand Fishkin. [00:01:56] Rand Fishkin: Howdy, Jason. Good to be here again. [00:01:58] Jason Barnard: It's lovely to have you back. So this is going to be a shorter episode than usual. We're going to be talking about startups and being the boss of a startup and investors and moving fast and breaking things and how difficult it is and is it more difficult today than it was before? All of that in a moment. [00:02:13] Jason Barnard: But before that, my thing is Brand SERP and I always have to show people's Knowledge Panels. Yours what's absolutely delightful. Got all the facts straight, pretty much. It's unfortunately focusing more on Moz than it does on SparkToro, but I don't think that's a huge problem for you. [00:02:30] Jason Barnard: But then I also looked at Google Learn About, which I really like because it's an educational kind of platform where you ask a ...
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    27 mins
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I have been an SEO practitioner for over a decade and Jason’s teachings have blown up my previous understanding of semantic SEO, branding, data, and what Google is really doing. His podcasts, webinars, books, tools, and courses on Kalicube have led me to rethinking and redeveloping my approach to both enterprise SEO and personal branding online.

Incredible insights into the brain of Google.

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