Branded Search (and Beyond) with Jason Barnard Podcast By Jason Barnard cover art

Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard

By: Jason Barnard
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 The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!© Kalicube SAS Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud

    Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud
    May 20 2025
    Rich Kahn talks with Jason Barnard about unmasking ad fraud. Unmasking Ad Fraud! Rich Kahn, Co-Founder and CEO of Anura.io, reveals the shocking truth about ad fraud across Google, Facebook, and programmatic advertising. Discover why 20% of all digital ad spend is stolen through sophisticated bots, malware, and human fraud farms. Learn how fraudsters exploit affiliate marketing, why connected TV fraud is surging, and what practical steps you can take to protect your marketing budget. Rich shares insider knowledge from his 30+ years in Digital Marketing, including a fascinating conversation with Google's head of fraud detection. This episode is essential for any business investing in digital advertising who wants to stop throwing money away on fake traffic and invalid leads. #AdFraud #DigitalMarketing #MarketingSecurity #FraudPrevention #OnlineAdvertising #ProgrammaticAds #AffiliateMarketing #MarketingROI #DigitalSecurity #AdTech What you’ll learn from Rich Kahn This episode was recorded live on video May 20th 2025 https://www.youtube.com/watch?v=pR6KS7h5u0Y Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/e465-ensuring-your-web-content-is-seen-by-real-people/id1190420698?i=1000681851003https://podcasts.apple.com/us/podcast/ad-fraud-detection-and-prevention-with-rich-kahn/id1485152587?i=1000682226941https://podcasts.apple.com/us/podcast/battling-digital-marketing-fraud-with-rich-kahn/id1611588646?i=1000682868054Anura.ioRich Kahn Join Rich Kahn and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 20 May 2025 at 18 H CET (Paris) The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube.
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    13 mins
  • Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI

    Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI
    May 13 2025
    Amarjot Singh talks with Jason Barnard about building adaptive AI. Building Adaptive AI! Amarjot Singh, founder and CEO of Skylark Labs, reveals how his pioneering work in adaptive AI is revolutionizing defense technology. Discover how his systems learn instantaneously with minimal computing power, mimicking the human brain's ability to adapt to new situations. Learn why traditional AI falls short in dynamic environments and how Dr. Singh's approach enables truly autonomous systems that can operate independently in unpredictable scenarios. This episode offers a fascinating glimpse into a future where digital beings coexist with humans, a reality Amarjot Singh believes is just 5 to 10 years away. #AdaptiveAI #BrainInspiredAI #EdgeComputing #DefenseTech #AIInnovation #NationalSecurity #AutonomousSystems #EmergingTech #AIFuture #DigitalBeings What you’ll learn from Amarjot Singh This episode was recorded live on video May 13th 2025 https://www.youtube.com/watch?v=1h_cH4xRqCw Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=xD6RR3Om8bchttps://www.theverge.com/2018/6/6/17433482/ai-automated-surveillance-drones-spot-violent-behavior-crowdshttps://www.innovatorsunder35.com/the-list/amarjot-singh/Amarjot Singh Join Amarjot Singh and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 13 May 2025 at 18 H CET (Paris) Transcript from Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI [00:00:00] Amarjot Singh: We do a lot of difficult deployments. We go to the desert, we go into the sea. Sometime it's fun, sometime it's not. But you want to be able to have anchors you can rely on and keep on doing what you need to do when nothing is working. And that is, I think the only way to do that is if you are, what you're doing is meaningful work. [00:00:21] Jason Barnard: Right. And that's a really good kind of point as well is when you're doing something and it doesn't appear to be working, how do you keep your team motivated to keep trying and keep finding new ways? [00:00:32] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:48] Narrator: How can we quickly build a profitable business that stands at test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:01] Jason Barnard: Hi everybody and welcome to another Fastlane Founders. I'm Jason Barnard and I'm here with a quick hello and we're good to go. [00:01:09] Jason Barnard: Welcome to the show, Amarjot Singh. [00:01:14] Amarjot Singh: Glad to have me, Jason.. [00:01:16] Jason Barnard: I literally just realized that your surname is perfect for that introductory song because I'm singing. [00:01:26] Amarjot Singh: That's great. [00:01:26] Jason Barnard: And that's not a very funny joke, but I had to make it because as I sing, I thought that's good. Anyway, let's get onto the topic, which is going to be about building Adaptive AI. [00:01:37] Jason Barnard: And I just asked you, are you basically building AI that learns like humans replicating our brains? And you said something along those lines. So we'll be getting into that in a moment. But before we go onto that, I wanted to show you. The Gemini result for your name, which is pretty good. I asked it to tell me about you. [00:01:57] Jason Barnard: And it comes up with a reasonably good answer. I quite like that, and I think your academic background is what it picks up on, and then it's moved on to your corporate background, which is now. But then I thought, let's use deep research, which I'm really enjoying and I've made a video because it's really long.
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    23 mins
  • Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI

    Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI
    May 6 2025
    Matt B. Britton talks with Jason Barnard about Generation AI. Generation AI! Matt B. Britton, consumer trend expert, founder and CEO of Suzy, reveals how Generation Alpha (ages 0-15) will reshape business and society as the first generation growing up with AI in their homes. Discover why this technological shift goes beyond tools to fundamentally rewire how young people think, work, and connect. Learn what skills will remain valuable in an AI-driven future, and get practical frameworks for identifying which problems AI can solve in your business and life. This episode offers essential insights for parents, educators, and business leaders preparing for a world where AI is as natural as breathing. #GenerationAI #AIFuture #GenAlpha #ConsumerTrends #BusinessStrategy #FutureTech #AIAdoption #DigitalTransformation #Leadership #Innovation What you’ll learn from Matt B. Britton This episode was recorded live on video May 6th 2025 https://www.youtube.com/watch?v=RyNZteCwNAU Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-speed-of-culture-podcast/id1617896513https://www.instagram.com/reel/DFy_l5sun95/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Matt B. Britton Join Matt B. Britton and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 06 May 2025 at 18 H CET (Paris) Transcript from Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI [00:00:00] Matt B. Britton: You are going to see as Gen Alpha, comes of age, their use of AI is going to essentially dictate the way the society ingest AI. Because again, the tool of AI is going to be native to them and they will know no other way. It's far left or far right. Not politically, but the left brain. Right brain, right. And those are the people who are going to be successful. But the people who are in the middle, who are jack of all trades, master of none, the liberal arts professionals, the people who have made a living on maintaining knowledge and selling that knowledge, I think are the ones that are really going to find themselves on the wrong side of this disruption. [00:00:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:00:39] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy? [00:00:58] Narrator: A legacy we're proud of. Fastlane Founders and Legacy With Jason Barnard... [00:01:04] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with, a quick hello and we're good to go. Welcome to the show, Matt Britton. [00:01:17] Matt B. Britton: Thanks for having me. [00:01:18] Jason Barnard: Absolutely delighted. We're going to be talking about Generation AI and you talk about Generation Alpha, which I had never heard about. [00:01:26] Jason Barnard: And it probably just shows how out of touch I am with the world. There may be other people out there who are as out of touch as I am. And will be interested to know what that is, but you are talking about marketing to them. [00:01:41] Matt B. Britton: Correct. So Generation Alpha is currently age zero to 15. The hallmark of Generation Alpha is they are the first generation to grow up with AI in the household. [00:01:51] Matt B. Britton: So much like Generation Z was the first generation to grow up with a mobile device, such as the iPhone in the household. And millennials were the first generation to grow up with the internet, which is why they're referred to as digital natives. Gen Alpha is going to be ushered in by a technology with power and impact, like what we've never seen before. [00:02:09] Jason Barnard: Wow. Cool.
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    23 mins
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I have been an SEO practitioner for over a decade and Jason’s teachings have blown up my previous understanding of semantic SEO, branding, data, and what Google is really doing. His podcasts, webinars, books, tools, and courses on Kalicube have led me to rethinking and redeveloping my approach to both enterprise SEO and personal branding online.

Incredible insights into the brain of Google.

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