Episodes

  • Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul

    Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul
    Jul 2 2025
    Cody C. Jensen talks with Jason Barnard about scaling with soul. Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates. In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than replace it- How transparent communication drives $900M+ in client results This conversation offers a blueprint for entrepreneurs who want to scale their business without losing their soul or compromising their values. #ScalingWithSoul #SearchMarketing #SEOAgency #EthicalBusiness #TeamBuilding #BusinessGrowth #Leadership #DigitalMarketing #Entrepreneurship #AgencyLife #BusinessValues #ScaleUp #StartupGrowth #BusinessStrategy #Podcast #FastlaneFounders #CodyCJensen #Searchbloom What you’ll learn from Cody C. Jensen This episode was recorded live on video July 1st 2025 https://www.youtube.com/watch?v=6LLA0BGXbwg Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/1265-searchbloom-digital-marketing-and-seo-strategies/id562518965?i=1000700534958https://podcasts.apple.com/us/podcast/scaling-a-digital-marketing-agency-with-white-hat/id1360621621?i=1000698844372Cody C. Jensen Transcript from Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul [00:00:00] Jason Barnard: So I'm looking at the screen. I can see scaling with soul. AI doesn't have a soul. [00:00:07] Cody C. Jensen: Does not have a soul. [00:00:08] Jason Barnard: Agential AI doesn't have a soul. So there's another contradiction going on there. So how do you scale with soul and use AI? [00:00:17] Cody C. Jensen: I think number one, recognizing AI for what it is. As you said, It does not have a soul. [00:00:25] Cody C. Jensen: It is literally a machine. You're having conversations with a computer that has very little knowledge as it relates to being a human, right. It can only learn from humans itself and then over time, it can teach itself more and more. So scaling with soul starts, I believe with leadership, top down. [00:00:48] Jason Barnard: So you have a soul. [00:00:51] Cody C. Jensen: I have a soul. Yes. [00:00:53] Jason Barnard: So describe your soul to me, because then that becomes the vision of the company that passes down to the leadership. [00:00:58] Cody C. Jensen: Exactly. Yeah. So my soul, I suppose is based on ethics and white hat practices, doing things the right way from the beginning and not taking any shortcuts, knowing that failing is not failing unless you stop. These are parts of like my makeup, if you will. And that's where we took those values or innate things about me and about some of our other leadership team and created our core values. [00:01:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:01:39] Narrator: Each week Jason sits down with successful entrepreneurs, CEOs, and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy? [00:01:58] Narrator: A legacy we're proud of.
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    25 mins
  • Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game

    Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game
    Jun 23 2025
    Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game. The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams. In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separates successful exits from failures This conversation offers a blueprint for entrepreneurs ready to play the long game and build businesses that outlast their founders. #Entrepreneurship #PrivateEquity #StartupStrategy #BusinessStrategy #LongTermThinking #Legacy #VentureCapital #BusinessGrowth #EntrepreneurMindset #Leadership #BusinessBuilding #StartupLife #Podcast #FastlaneFounders What you’ll learn from Jean-Louis Lelogeais This episode was recorded live on video June 24th 2025 https://www.youtube.com/watch?v=Qh9EHLteRY8 Links to pieces of content relevant to this topic:https://www.peo-partners.com/viewer/viewer.html?link=https://www.peo-partners.com/wp-content/uploads/2025/03/Liquid-PE-White-Paper-March-2025-FOR-WEBSITE-APPROVED.docx-1.pdfJean-Louis Lelogeais Transcript from Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game [00:00:00] Jean-Louis Lelogeais: When you start as an entrepreneur, you're doing it all, right? So the fun part of it, the intellectual challenge, because I would tell you. Also for me, the big idea also has to be intellectually challenging. But the reality is, your day to day. It's not that you still need to prove the wires. [00:00:20] Jean-Louis Lelogeais: You need to do the admin side. You need to maintain the QuickBooks. So if you're not passionate, all that kind of, because there's no resources to get a whole team to do a bunch of things for you. So you got to be ready to get your hands dirty and do a lot of stuff that may seem beyond you, and it is not particularly the most thrilling stuff but you do it because that's part of what's required and what drives. [00:00:50] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:06] Narrator: How can we quickly build a profitable business that stands the test of time and become their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:19] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And the quick hello and we're good to go. [00:01:27] Jason Barnard: Oh, welcome to the show. [00:01:33] Jason Barnard: Impossible to say or sing. [00:01:37] Jean-Louis Lelogeais: That was pretty close. and I'm not going to try to sing back to you, Jason even though my wife is Korean and I've spent many hours at karaoke. But, it's still hopeless. But it's very good to meet you. And how are you doing today? [00:01:57] Jason Barnard: I'm absolutely fine, Mr. Lelogeais. What I did like about that is you said that your name is impossible to sing or say, so I thought I would sing it completely wrong because that's what you're used to. That's been your life.
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    22 mins
  • Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder

    Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder
    Jun 17 2025
    Rand Fishkin talks with Jason Barnard about the Lost and Founder. Lost and Founder! Rand Fishkin, cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder," shares raw insights on the brutal realities of startup life that nobody talks about. Drawing from his 17-year journey building Moz and the painful lessons learned along the way, Rand reveals why 95% of venture-backed startups fail and how the "move fast and break things" mentality destroys more companies than it creates. Learn why being patient with your business growth isn't weakness—it's wisdom. Discover practical strategies for building sustainable companies without sacrificing your sanity or values. This episode shows entrepreneurs how to resist investor pressure, make decisions that align with your vision, and why sometimes leaving money on the table is the smartest move you'll ever make. #Entrepreneurship #Startup #VentureCapital #SparkToro #Moz #Founder #Business #SEO #Marketing #Tech #SiliconValley #Investor #Funding #BusinessStrategy #EntrepreneurLife #StartupLife #Podcast #FastlaneFounders #RandFishkin #LostAndFounder What you’ll learn from Rand Fishkin This episode was recorded live on video June 17th 2025 https://www.youtube.com/watch?v=Pl1F0DOa8WI Links to pieces of content relevant to this topic:Rand Fishkin Transcript from Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder [00:00:00] Rand Fishkin: The venture capital environment creates a path that is successful for extraordinarily small numbers of people and far fewer than most tech entrepreneurs and people who join tech startups and are recruited and work in that field understand and believe. And the complexities of that environment, the competing demands and the incentive structure is much more complicated than what's traditionally been presented to entrepreneurs and founders. And I am trying to open that Pandora's box and take out all the ugly secrets and show the whole ecosystem for what it is, which is not all terrible and bad. There are good parts of it, and I think some parts are worth keeping. [00:00:56] Rand Fishkin: Which is why I'm still an entrepreneur and a founder and someone who raises money. Not from venture capitalists anymore, I still believe in parts of that world and I still love parts of that job but I think we can optimize away from the parts that are terrible and ugly and have poor incentives. [00:01:15] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:38] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:44] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Rand Fishkin. [00:01:56] Rand Fishkin: Howdy, Jason. Good to be here again. [00:01:58] Jason Barnard: It's lovely to have you back. So this is going to be a shorter episode than usual. We're going to be talking about startups and being the boss of a startup and investors and moving fast and breaking things and how difficult it is and is it more difficult today than it was before? All of that in a moment. [00:02:13] Jason Barnard: But before that, my thing is Brand SERP and I always have to show people's Knowledge Panels. Yours what's absolutely delightful. Got all the facts straight, pretty much. It's unfortunately focusing more on Moz than it does on SparkToro, but I don't think that's a huge problem for you. [00:02:30] Jason Barnard: But then I also looked at Google Learn About, which I really like because it's an educational kind of platform where you ask a ...
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    27 mins
  • Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures

    Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures
    Jun 10 2025
    Henry Gordon-Smith talks with Jason Barnard about green ventures. Green Ventures! 🌱 Henry Gordon-Smith, founder and CEO of Agritecture, shares his incredible journey from starting a simple blog about urban agriculture to building a world-renowned consulting firm that's worked with 300+ clients across 60+ countries. Discover how he turned controversial predictions about ag-tech into a thriving business, learned to transition from taking any client to focusing on premium services, and built the world's first farm planning software. Henry reveals the triple bottom line approach that balances profit, environmental impact, and social good - plus practical insights on personal branding, team management, and scaling a mission-driven business in the agriculture sector. This episode is packed with entrepreneurial wisdom for anyone looking to build a purpose-driven company while making a real difference in the world. #Entrepreneurship #Agriculture #Sustainability #Startup #Consulting #Agtech #PersonalBranding #BusinessGrowth #ClimateChange #Innovation #FoodSecurity #DigitalMarketing #EntrepreneurLife #BusinessStrategy #Leadership #SocialImpact #GreenTech #Farming #Podcast #FastlaneFounders What you’ll learn from Henry Gordon-Smith This episode was recorded live on video June 10th 2025 https://www.youtube.com/watch?v=rcHGXLTSfAc Links to pieces of content relevant to this topic:https://agfundernews.com/plenty-has-an-opportunity-to-succeed-say-some-vertical-farming-experts-what-happens-nexthttps://foodinstitute.com/ag-com/experts-huge-opportunities-exist-in-tech-enabled-ag/https://livingarchitecturemonitor.com/articles/smart-agriculture-smarter-cities-w21Henry Gordon-Smith Transcript from Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures [00:00:00] Jason Barnard: From the triple bottom line, sharing it with society for me is very important. Making some money for the company so that we can all have a decent life is very important. The environment thing, I can't see how we affect that. [00:00:15] Henry Gordon-Smith: Maybe your company is similar to ours. I'm not so sure, but we're a very digital company. I actually no longer have a physical office ourselves, so you know, because my team members are not commuting to work. Our environmental footprint is primarily through our air travel and what we do is we offset the carbon footprint for our air travel a little bit more every year. So that's basically the minimum that we can do. [00:00:40] Henry Gordon-Smith: So I think it's great what you're doing, but I encourage you to maybe think, do we have a carbon footprint? What is it? So that's really where it begins is just by asking the question and looking for the data and starting to set a first goal. And there's no pressure to do something that isn't comfortable for your business or doesn't make sense, but it really is about that starting point and that intention. As in business, it's all about that intention and the data behind it. [00:01:05] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:22] Narrator: How can we quickly build a profitable business that stands the test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:34] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here today with a quick hello and we're good to go. [00:01:42] Jason Barnard: Welcome to the show, Henry Gordon-Smith. [00:01:46] Henry Gordon-Smith: Thanks Jason for having me. [00:01:49] Jason Barnard: Brilliant. We're going to talk about Green Ventures and in particular, your journey from a blog to the company you are now running.
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    23 mins
  • Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter

    Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter
    Jun 3 2025
    Jennifer Tsay talks with Jason Barnard about scaling smarter. Jennifer Tsay, CEO and Co-Founder of Shoott, speaks with Jason Barnard about the shift from a growth-focused to a profitability-driven mindset. She explains how tracking customer acquisition costs and KPIs daily has been crucial for adapting to market shifts and staying in control of her business. This data-driven approach helped her company achieve a remarkable 20-fold profit increase in one year. Jennifer shares with Jason Barnard how her team focused on maximizing revenue by refining pricing strategies, improving customer value, and optimizing revenue from existing clients. She advises businesses to prioritize growth until they reach a point where focusing on profitability becomes essential, ensuring sustainable success in the long term. Finally, Jennifer reflects on her leadership style evolution, highlighting a shift from hands-off to more detailed, data-backed management. She now challenges her team to think critically about processes, fostering a collaborative environment where everyone owns their roles. What you’ll learn from Jennifer Tsay 00:00 Jennifer Tsay and Jason Barnard 02:14 What Did ChatGPT Find Out About Jennifer Tsay When Jason Barnard Mentioned Her Name? 02:45 What Did Bing Show About Jennifer Tsay When Jason Barnard Searched & How Much Was From Her Website? 03:28 How Can You Promote Your Personal Brand, Build Credibility & Establish Authority in Your Industry? 04:09 What Does Shoott Do? 04:20 What is the Reason Shoott Is Able to Offer Free Photoshoots? 04:43 What is the Reason Shoott’s Business Model Flips the Traditional Paradigm for Artists? 05:55 What Caused the Confusion When Trying to Find Jennifer Tsay Online? 06:44 How Did Jennifer Tsay Start Shoott? 07:46 What Was the Main Focus When Shoott Was First Launched? 08:02 How Can You Test a New Service With Your Network Before Scaling it? 09:33 Why Does the First Two Years of Entrepreneurship Feeling Easy Turn Out to Be a Fallacy? 09:53 What Factors Led to the Sudden Increase in Customer Acquisition Costs From $20 to Over $200? 10:40 Where Should You Focus First When Facing Business Challenges, Reducing Costs or Increasing Income? 11:00 What Steps Should You Take to Learn Marketing and Drive Growth While Managing Customer Acquisition? 12:06 What Does it Take to Stay Flexible & Adaptable When Facing Challenges That Could Shift at Any Time? 12:32 How Have AI Engines Like ChatGPT, Perplexity, and Copilot Changed Your Approach to Marketing? 13:48 What Was the Mindset Shift When You Switched to a Profitability-Focused Approach? 14:05 What Benefits Do You Get From Monitoring Customer Acquisition Costs Daily and Identifying Shifts? 15:06 How Do You Determine When to Adapt Your Strategy Based on Marketing KPIs? 15:41 What Can Be the Secret Behind the 20-Fold Multiplication of Profits in a Year? 16:30 How Does Shifting Focus to Profitability Impact Revenue Maximization After Customer Acquisition? 17:11 Why Do You Recommend Growing Fast First and Then Scaling Profit? 18:40 What Were the Difficult Decisions in Shifting Focus From Growth to Profitability? 19:36 What Are the Challenges of Having a Small Team Take On Hybrid Roles? 20:19 What Are the Differences in Leadership Style Between the Growth Phase and Now? This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch.
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    22 mins
  • Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement

    Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement
    May 27 2025
    Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. Michael Davern, CEO and Co-Founder of Incept, talks with Jason Barnard about how AI becomes exponentially more valuable with training, the shift from time-based billing to outcome-focused work, and why reps—just like in marketing—are key to getting reliable results. Michael shares how Incept uses AI to speed up research, streamline client deliverables, and enable teams to focus on the 20% of work they truly excel at. He compares AI to an intern that, when trained well, becomes a high-performing digital team member capable of scaling capacity without hiring new full-time staff. Michael Davern and Jason Barnard also discuss the risk of relying blindly on automation, the importance of internal policy and oversight, and the human-centered future of work. For Michael, AI does not replace people—it empowers them to be more creative, strategic, and human. What you’ll learn from Michael Davern 00:00 Michael Davern and Jason Barnard 03:04 Why is the Brand SERP Result for Michael Davern Not Showing up in Google According to Jason Barnard? 03:19 Why, According to Jason Barnard, Does Google Think the Scientist is More Famous Than Michael Davern? 03:42 What Did Jason Barnard Do to Make the Name Michael Davern Appear in the Search Results? 03:52 What Does Michael Davern Need to Make Himself Appear as a Super Expert in AI Marketing? 04:18 What Does AI Marketing Mean? 04:55 What Qualifies as AI Versus Simple Automation or Workflow? 05:29 Why Did the Tech World Used to Be Strict About Distinguishing AI, Machine Learning, and Automation? 05:56 What Should a Business Leader Do When They Do Not Have Time to Implement Marketing Tasks Themselves? 06:17 Where Should a Business Leader Start to Guide Their Team Toward Strategies That Help the Business? 06:29 What Role Can AI Play in Helping Users Improve Workflows? 06:56 Why is it Helpful to Regularly Explore and Experiment With Evolving AI Tools? 07:16 What Tasks Cannot Be Automated but Could Be Handled by an Intern or Entry-Level Employee? 07:37 What is the First Step in Training Your AI Assistant to Handle Entry-Level Tasks Effectively? 07:45 Why is Research a Good Starting Point When Delegating Tasks to Your AI Assistant? 07:54 What is a Smart Way for CEOs to Begin Integrating AI Into Their Team Workflow? 08:10 What Makes Comparing AI to an Entry-Level Intern a Helpful Mindset for Business Leaders Adopting AI? 08:30 Why Do Many Businesses Hesitate to Adopt AI Despite Its Long-Standing Presence in Everyday Life? 08:59 What Can Business Leaders Learn by Creating a Custom GPT? 09:26 What Happens When You Customize AI Settings to Match Your Communication Style? 09:47 How Do AI Interactions Improve Over Time as the Agent Learns Your Preferences? 10:22 Why is it Easier to Accept Criticism From a Machine Than From a Person? 11:20 What Are Some Practical Ways to Start Using AI in Marketing? 12:20 What Does Effective Research Look Like When Working With AI Tools? 13:13 What Happens When You Interact With AI in a More Conversational Way? 14:30 What Are the Different Ways to Use AI for Research and Competitive Analysis in Business Strategy? 15:31 Why is AI Considered a Time-Saver in Fast-Paced Business Environments? 16:11 How Can You Make AI-Generated Results More Reliable? 17:27 What Steps Are Involved in Effectively Training an AI Model to Deliver Helpful Results? 18:14 What Are the Risks of Relying Entirely on AI Without Incorporating Human Input? 19:01 Why Might There Be Pushback on AI From People Who Fear Losing Their Jobs? 21:13 How is AI Enabling Businesses to Shift From Hourly Billing to Outcome-Based Pricing Models? This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to pieces of content relevant to this topic:Michael Davern
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    23 mins
  • Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud

    Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud
    May 20 2025
    Rich Kahn talks with Jason Barnard about unmasking ad fraud. Rich Kahn, Co-Founder and CEO of Anura.io, talks with Jason Barnard about the massive impact of ad fraud and how invalid traffic (IVT) continues to plague the digital advertising ecosystem. They discuss the different layers of fraud, including general invalid traffic (GIVT) and more subtle forms like SIVT, which mimics legitimate user behavior. Rich explains how traditional detection methods often miss the mark, especially when fraud occurs at the top of the funnel. He emphasizes the importance of early-stage detection to avoid the costly consequences of fraud, which can quickly escalate once the money is already spent. The conversation concludes with insights on how brands and platforms can take proactive steps to fight fraud — using smarter data analysis, pre-bid detection, and validation tools. Rich Kahn and Jason Barnard stress the need for a more transparent, data-driven approach to ad fraud prevention, ensuring that the future of digital advertising is more secure and reliable for businesses and consumers. What you’ll learn from Rich Kahn 00:00 Rich Kahn and Jason Barnard 01:57 What Did Jason Barnard Emphasize on the Brand SERP of Rich Kahn? 02:28 Why is Google not presenting Rich Kahn as the Primary Result for His Name According to Jason Barnard? 03:45 What is the Difference Between How Google and AI Assess Your Authority or Fame? 04:26 What is the Total Global Ad Spend per Year? 04:35 How Do People Misunderstand the Scale of Money Being Spent in Certain Industries? 04:54 How Much is Ad Fraud Predicted to Reach by 2028? 05:19 What Types of Platforms Are Included in the $140 Billion Ad Fraud Estimate? 06:09 What Are the Forms of Stealing Involved in Ad Fraud? 06:46 Why Does Ad Fraud Affect Advertisers Even if Traffic Buyers Aren’t Committing it Intentionally? 08:28 What Types of Fraud Exist in Traffic Bought From Platforms Like Google and Facebook? 08:34 Why Does Ad Fraud Still Happen Even When Affiliates Are Only Paid for Actual Sales? 08:48 What Methods Do Fraudsters Use to Fake Transactions and Get Paid as Affiliates? 09:12 Why Do Fraudulent Affiliates Get Away With Scams Before Being Caught? 09:49 How Does Fraudulent Traffic Occur on Platforms Like Google? 10:46 How Do Affiliates Use Google AdSense to Commit Ad Fraud? 11:09 Where Are Search Ads Often Placed to Trick Users Into Clicking Them? 11:31 How Does Fraudulent Traffic Occur on Platforms Like Facebook? 11:39 What Impact Do Fake Facebook Profiles Have On Ad and Engagement Fraud? 12:09 What Does Fraud Mean When It Involves Making Money From Online Traffic? 12:39 Why is it Important to Spot Ad Fraud Early? 13:08 Why is Fraud Much Higher in Programmatic Advertising Compared to Google Search? 13:47 Why is the Fraud Rate So High in Connected TV Ads? 14:23 What is IVT? 14:37 What is GIVT? 14:45 What is SIVT? 15:01 How Can GIVT Be Determined? 15:10 What is Required to Identify SIVT? 16:02 How Can You Spot Ad Fraud Early and Minimize Losses? 16:19 How Can Fraudsters Fake Lead Submissions and Avoid Detection? 17:06 What is the Risk of Violating the TCPA With Fraudulent Lead Generation? 17:48 Why is it Important to Ask if the Person Remembers Filling Out the Form When Calling Leads? 18:18 How Can Businesses Protect Themselves From Fraudulent Traffic Both Immediately and in the Long Term? 18:57 Why Can Some Fraud Detection Solutions Succeed When Tools Like Google CAPTCHA Still Struggle? 21:09 What Challenge is Faced When Balancing Fraud Prevention and Avoiding False Positives in Ads? 21:33 What Does it Mean When 15% of Flagged Fraudulent Traffic is Actually a False Positive? 23:15 Who is Likely to Win the Battle Between AI-Powered Fraud and AI-Driven Fraud Detection? This episode was recorded live on video May 20th 2025 https://www.youtube.com/watch?v=pR6KS7h5u0Y
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    26 mins
  • Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI

    Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI
    May 13 2025
    Amarjot Singh talks with Jason Barnard about building adaptive AI. Amarjot Singh, founder and CEO of Skylark Labs, talks with Jason Barnard about how machines can be taught to learn like humans, the complexities of building true autonomy, and why long-term memory systems are critical to progress. Amarjot Singh shares his journey with Jason Barnard from academic research to launching a commercial AI company in the defense sector. He shares the realities of navigating long sales cycles, hiring for highly specialized roles, and creating a mission-driven team culture. They also touch on the continuous evolution of AI memory systems and the strategic partnerships needed to thrive in defense innovation. Amarjot Singh envisions a future just 5 to 10 years away — one where digital beings don’t just exist, but learn, adapt, and coexist alongside humans. What you’ll learn from Amarjot Singh 00:00 Amarjot Singh and Jason Barnard 01:48 What is the Gemini Result for Amarjot Singh, According to Jason Barnard? 02:09 Why is the Deep Research That Jason Barnard Made for Amarjot Singh So Long? 03:08 What Happens When Jason Barnard Asks Gemini to Access Information Beyond Its Hippocampus Memory? 03:47 How Should You Feel About Google Using Academic Data to Shape Your Online Identity in AI? 04:32 How Should You Convince Investors to See You as Both Academically Credible and Profitable? 04:55 How Did Amarjot Singh Move From Academic Research to Building a Commercial AI Company for Defense? 05:07 Why is Cambridge a Great Place for Building Fundamental Technologies? 05:14 Why Should You Aim to Simplify How Machines Make Sense of the World Like the Brain and Children Do? 06:08 What is the Difference Between How AI and a Child React to Situations They Have Never Encountered? 06:22 What is Missing in Traditional AI Systems That Amarjot Singh is Trying to Address in His Company? 07:20 Why is Adaptive AI Particularly Valuable in Defense Systems? 07:57 How Does the Approach of Amarjot Singh to AI Differ From Simply Replicating the Human Brain? 08:04 What Learning Capabilities Are Being Replicated in AI to Make it More Efficient and Adaptive? 09:13 What is the Difference Between Short and Long Answers When it Comes to Retaining Information? 09:28 What Happens When You Add New Content to Your Website? 10:17 How Does Credibility Affect the Confidence in Information of a Machine? 10:43 Why is the Credibility of Information Important? 11:38 Why is Memory Considered Continuous Instead of Being Short-Term and Long-Term? 12:18 Why is Frequency and Recency Important When Encoding Information? 12:39 What Factors Influence How We Retain Knowledge? 13:11 How Does the Knowledge Graph Determine the Importance Between Pieces of Information? 14:43 How Do You Deal With the Long Sales Cycles in the Defense Industry? 16:06 How Do You Find People Smart and Skilled Enough to Handle the Highly Complex Work of Your Business? 17:01 What Impact Does Giving People the Freedom to Choose Their Work Have On Your Company? 18:16 How Do You Protect Your Intellectual Property When Working Across Different Countries? 19:43 How Much Has AI Development Been Influenced by the Brain? 20:58 How Fast Do You Think AI Technology Will Evolve in the Future? This episode was recorded live on video May 13th 2025 https://www.youtube.com/watch?v=1h_cH4xRqCw Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=xD6RR3Om8bchttps://www.theverge.com/2018/6/6/17433482/ai-automated-surveillance-drones-spot-violent-behavior-crowdshttps://www.innovatorsunder35.com/the-list/amarjot-singh/Amarjot Singh Transcript from Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI [00:00:00] Amarjot Singh: We do a lot of difficult deployments. We go to the desert, we go into the sea. Sometime it's fun, sometime it's not.
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    22 mins