Episodes

  • Joel Friedland with Jason Barnard on Fastlane Founders And Legacy. Debt-Free Empire

    Joel Friedland with Jason Barnard on Fastlane Founders And Legacy. Debt-Free Empire
    Jul 22 2025
    Joel Friedland talks with Jason Barnard about the debt-free empire. Debt-Free Empire! Joel Friedland, CEO of Brit Properties, reveals his proven strategies for building a $100M industrial real estate syndication without debt. Drawing from his 43+ years of experience in Chicago's industrial market, Joel shares how he transformed relationship-based investing into a scalable online business model. Learn why debt-free investing creates "Steady Eddie" passive income and discover how to leverage AI and digital presence to attract accredited investors. In this value-packed episode, you'll discover:- The debt-free syndication model that survived the 2008 financial crisis- Why industrial real estate generates consistent 7-8% annual returns with 20-year tenant retention- How to transition from offline networking to digital investor acquisition- The "Claim, Frame, and Prove" method for building credible online authority This conversation delivers actionable insights for real estate professionals looking to scale their investor base through strategic digital marketing and personal branding. #RealEstateInvesting #IndustrialRealEstate #RealEstateSyndication #PassiveIncome #DebtFreeInvesting #AccreditedInvestors #RealEstateMarketing #DigitalMarketing #PersonalBranding #WealthBuilding What you’ll learn from Joel Friedland This episode was recorded live on video July 22nd 2025 https://www.youtube.com/watch?v=B777ak0xoiI Links to pieces of content relevant to this topic:https://youtu.be/iS2gk69Zfdw?si=et9BciRxo4OFs_YYhttps://youtu.be/Df3qxQhC9ng?si=hmWscw8XtUum5ORxhttps://www.youtube.com/@investingwithjoel/shortsJoel Friedland Transcript from Joel Friedland with Jason Barnard on Fastlane Founders And Legacy. Debt-Free Empire [00:00:00] Joel Friedland: One guy told me yesterday, 60% of his investible money is with me. That's bad. That's dangerous. That's dangerous because there's no diversification. What happens if, God forbid, industrial real estate becomes like office real estate where you can't fill an office building 'cause people are working at home. [00:00:22] Joel Friedland: I don't think that's gonna happen in industrial 'cause people have to actually work with their hands and be on site. In industrial manufacturing operation, there's trained labor. So industrials likely not to have an implosion like office did 'cause of COVID. But the message that I want to get to people is, yeah, you should put three or 4% of your net worth in my safe stuff. [00:00:52] Joel Friedland: That's a steady Eddie that gives you passive income but not 60%. But some people do that with me and I'm grateful to have them. But I wish that it would be more diversified. [00:01:06] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week. Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:24] Narrator: How can we quickly build a profitable business that stands at test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:36] Jason Barnard: Hi everybody, and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard, and a quick hello and we're good to go. [00:01:43] Jason Barnard: Welcome to the show, Joel Friedland. [00:01:48] Joel Friedland: I love it, Jason. I love when you sing. [00:01:50] Jason Barnard: Thank you. You said you watched a couple of episodes and that's what caught your attention. Not the content and the interesting insights you get but the song. Lovely to meet you, Joel. You've built a hundred million dollar empire of debt-free investment in industrial real estate. And you've done it mostly through your network and the people you knew. And you've made the step to move all of this online. And created a social profile or social presence.
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    24 mins
  • Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire

    Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire
    Jul 15 2025
    Daniel Ramsey talks with Jason Barnard about the virtual empire. Virtual Empire! Daniel Ramsey, founder and CEO of MyOutDesk, reveals the I-We-They framework that transformed his company into a 3,000-employee virtual staffing empire. Drawing from his experience scaling multiple businesses and running a global workforce, Daniel shares his proven strategies for building sustainable systems, creating strong company culture, and leveraging international talent without sacrificing quality. Discover why "virtual professionals" outperform traditional assistants, how to implement the sticky challenge for maximum productivity, and the critical importance of audit processes in scaling your business. In this episode, you'll discover:- The I-We-They framework for systematic business scaling- How to build a blended business model with global talent- Why culture matters more than cost when hiring internationally- The sticky challenge method for identifying revenue-generating activities- How to future-proof your business through proper systems and processes- Why audit processes are essential for sustainable growth This conversation provides a blueprint for entrepreneurs ready to scale beyond their personal limitations and build a truly global business empire. #VirtualEmpire #BusinessScaling #GlobalTalent #VirtualProfessionals #EntrepreneurshipStrategy #BusinessGrowth #SystemsAndProcesses #CompanyCulture #RevenueGeneration #FastlaneFounders #DanielRamsey #MyOutDesk What you’ll learn from Daniel Ramsey This episode was recorded live on video July 15th 2025 https://www.youtube.com/watch?v=C5r5PEUl9Fc Links to pieces of content relevant to this topic:https://www.youtube.com/channel/UCn7EbaQFalRfbey75hkNztwDaniel Ramsey 📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue. Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.html Transcript from Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire [00:00:00] Daniel Ramsey: Unless you have a solidly written down plan and a solidly describable culture. Culture usually is vision, value, and mission. And it's really simple. We exist to provide this value to this group of people so that they can experience this thing in life. That's either a value proposition or a great mission statement. [00:00:26] Daniel Ramsey: And if you're listening right now, you can pause and go back and write this stuff down. Because this is where most people miss when they're going from the we to the they is they haven't got a clearly articulated value proposition for the customer, mission, statement, values for your internal employees how we behave. They say a brand and your marketing guy so you like this. A brand is what your customers say, or a brand is what your customers say when you're not in the room. Culture is what your employees say when you're not in the room. So these are the ways to measure these things so that you can be really specific and measurable about your culture. [00:01:08] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy? [00:01:31] Narrator: A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard. [00:01:38] Jason Barnard: Hi everybody and welcome to another  Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with a quick hello and we're good to go.
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    25 mins
  • Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint

    Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint
    Jul 8 2025
    Glenn Gow talks with Jason Barnard about the CEO success blueprint. CEO Success Blueprint! Glenn Gow, The CEO Success Coach, shares the hard-won lessons from 25 years as a CEO, 5 years as a venture capitalist, and 17 years of being coached himself. Discover why the best CEOs constantly reinvent their leadership style, how to build a high-performing leadership team, and what it takes to adapt as your company grows. Glenn reveals the patterns that hold leaders back, the power of self-awareness, and practical tools for navigating tough conversations and team dynamics. Learn how to become top-of-mind for clients—and even AI—by building authority and credibility in a world where reputation is everything. In this episode, you'll discover:- The real reasons CEOs succeed—or get replaced- How to break free from old habits and develop new leadership patterns- Strategies for managing and motivating diverse teams- Why self-awareness and regular reflection are critical for growth- How to position yourself as a trusted expert for both people and AI This conversation is a must-listen for leaders ready to level up and future-proof their impact. #CEOSuccess #Leadership #Entrepreneurship #ExecutiveCoaching #BusinessGrowth #TeamBuilding #SelfAwareness #AIExpert #FastlaneFounders #GlennGow #JasonBarnard What you’ll learn from Glenn Gow This episode was recorded live on video July 8th 2025 https://www.youtube.com/watch?v=S8vLAa5lykE Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=TrAFlU6ghXchttps://www.youtube.com/watch?v=Oa4w68IIzEAhttps://www.youtube.com/watch?v=VhI8A5dds3MGlenn Gow 📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue. Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.html Transcript from Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint [00:00:00] Glenn Gow: And we as humans are very automatic. I would argue that today more than 90% of what you do, Jason is automatic. And that's a good thing. You do it because it works. And you don't have to think really hard about situations. But it's particularly difficult when let's say you have an interaction with an employee when they didn't do what they said they were going to do and you were depending on them getting that done. [00:00:35] What happens in our minds is that you become upset. Rightfully so and it happens in milliseconds. There's nothing you can do to stop the way you actually feel in that moment, which is upset or angry or some other emotion. The question then is what do you do once those brain chemicals flood your body, and you're feeling upset. [00:00:59] What do you do in that moment? [00:01:01] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:30] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go. Welcome to the show, Glen Gow. [00:01:42] Glenn Gow: Wow. Had no idea I was going to be sung to. That's fantastic, jason. It's a pleasure to be here. [00:01:48] Jason Barnard: Yeah. I'm wondering, did I get your name right? Gaw rather than Go? [00:01:52] Glenn Gow: You did. It's actually yes. Yes, exactly.
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    26 mins
  • Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul

    Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul
    Jul 2 2025
    Cody C. Jensen talks with Jason Barnard about scaling with soul. Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates. In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than replace it- How transparent communication drives $900M+ in client results This conversation offers a blueprint for entrepreneurs who want to scale their business without losing their soul or compromising their values. #ScalingWithSoul #SearchMarketing #SEOAgency #EthicalBusiness #TeamBuilding #BusinessGrowth #Leadership #DigitalMarketing #Entrepreneurship #AgencyLife #BusinessValues #ScaleUp #StartupGrowth #BusinessStrategy #Podcast #FastlaneFounders #CodyCJensen #Searchbloom What you’ll learn from Cody C. Jensen This episode was recorded live on video July 1st 2025 https://www.youtube.com/watch?v=6LLA0BGXbwg Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/1265-searchbloom-digital-marketing-and-seo-strategies/id562518965?i=1000700534958https://podcasts.apple.com/us/podcast/scaling-a-digital-marketing-agency-with-white-hat/id1360621621?i=1000698844372Cody C. Jensen Transcript from Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul [00:00:00] Jason Barnard: So I'm looking at the screen. I can see scaling with soul. AI doesn't have a soul. [00:00:07] Cody C. Jensen: Does not have a soul. [00:00:08] Jason Barnard: Agential AI doesn't have a soul. So there's another contradiction going on there. So how do you scale with soul and use AI? [00:00:17] Cody C. Jensen: I think number one, recognizing AI for what it is. As you said, It does not have a soul. [00:00:25] Cody C. Jensen: It is literally a machine. You're having conversations with a computer that has very little knowledge as it relates to being a human, right. It can only learn from humans itself and then over time, it can teach itself more and more. So scaling with soul starts, I believe with leadership, top down. [00:00:48] Jason Barnard: So you have a soul. [00:00:51] Cody C. Jensen: I have a soul. Yes. [00:00:53] Jason Barnard: So describe your soul to me, because then that becomes the vision of the company that passes down to the leadership. [00:00:58] Cody C. Jensen: Exactly. Yeah. So my soul, I suppose is based on ethics and white hat practices, doing things the right way from the beginning and not taking any shortcuts, knowing that failing is not failing unless you stop. These are parts of like my makeup, if you will. And that's where we took those values or innate things about me and about some of our other leadership team and created our core values. [00:01:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:01:39] Narrator: Each week Jason sits down with successful entrepreneurs, CEOs, and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy? [00:01:58] Narrator: A legacy we're proud of.
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    25 mins
  • Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game

    Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game
    Jun 23 2025
    Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game. The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams. In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separates successful exits from failures This conversation offers a blueprint for entrepreneurs ready to play the long game and build businesses that outlast their founders. #Entrepreneurship #PrivateEquity #StartupStrategy #BusinessStrategy #LongTermThinking #Legacy #VentureCapital #BusinessGrowth #EntrepreneurMindset #Leadership #BusinessBuilding #StartupLife #Podcast #FastlaneFounders What you’ll learn from Jean-Louis Lelogeais This episode was recorded live on video June 24th 2025 https://www.youtube.com/watch?v=Qh9EHLteRY8 Links to pieces of content relevant to this topic:https://www.peo-partners.com/viewer/viewer.html?link=https://www.peo-partners.com/wp-content/uploads/2025/03/Liquid-PE-White-Paper-March-2025-FOR-WEBSITE-APPROVED.docx-1.pdfJean-Louis Lelogeais Transcript from Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game [00:00:00] Jean-Louis Lelogeais: When you start as an entrepreneur, you're doing it all, right? So the fun part of it, the intellectual challenge, because I would tell you. Also for me, the big idea also has to be intellectually challenging. But the reality is, your day to day. It's not that you still need to prove the wires. [00:00:20] Jean-Louis Lelogeais: You need to do the admin side. You need to maintain the QuickBooks. So if you're not passionate, all that kind of, because there's no resources to get a whole team to do a bunch of things for you. So you got to be ready to get your hands dirty and do a lot of stuff that may seem beyond you, and it is not particularly the most thrilling stuff but you do it because that's part of what's required and what drives. [00:00:50] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:06] Narrator: How can we quickly build a profitable business that stands the test of time and become their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:19] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And the quick hello and we're good to go. [00:01:27] Jason Barnard: Oh, welcome to the show. [00:01:33] Jason Barnard: Impossible to say or sing. [00:01:37] Jean-Louis Lelogeais: That was pretty close. and I'm not going to try to sing back to you, Jason even though my wife is Korean and I've spent many hours at karaoke. But, it's still hopeless. But it's very good to meet you. And how are you doing today? [00:01:57] Jason Barnard: I'm absolutely fine, Mr. Lelogeais. What I did like about that is you said that your name is impossible to sing or say, so I thought I would sing it completely wrong because that's what you're used to. That's been your life.
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    22 mins
  • Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder

    Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder
    Jun 17 2025
    Rand Fishkin talks with Jason Barnard about the Lost and Founder. Lost and Founder! Rand Fishkin, cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder," shares raw insights on the brutal realities of startup life that nobody talks about. Drawing from his 17-year journey building Moz and the painful lessons learned along the way, Rand reveals why 95% of venture-backed startups fail and how the "move fast and break things" mentality destroys more companies than it creates. Learn why being patient with your business growth isn't weakness—it's wisdom. Discover practical strategies for building sustainable companies without sacrificing your sanity or values. This episode shows entrepreneurs how to resist investor pressure, make decisions that align with your vision, and why sometimes leaving money on the table is the smartest move you'll ever make. #Entrepreneurship #Startup #VentureCapital #SparkToro #Moz #Founder #Business #SEO #Marketing #Tech #SiliconValley #Investor #Funding #BusinessStrategy #EntrepreneurLife #StartupLife #Podcast #FastlaneFounders #RandFishkin #LostAndFounder What you’ll learn from Rand Fishkin This episode was recorded live on video June 17th 2025 https://www.youtube.com/watch?v=Pl1F0DOa8WI Links to pieces of content relevant to this topic:Rand Fishkin Transcript from Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder [00:00:00] Rand Fishkin: The venture capital environment creates a path that is successful for extraordinarily small numbers of people and far fewer than most tech entrepreneurs and people who join tech startups and are recruited and work in that field understand and believe. And the complexities of that environment, the competing demands and the incentive structure is much more complicated than what's traditionally been presented to entrepreneurs and founders. And I am trying to open that Pandora's box and take out all the ugly secrets and show the whole ecosystem for what it is, which is not all terrible and bad. There are good parts of it, and I think some parts are worth keeping. [00:00:56] Rand Fishkin: Which is why I'm still an entrepreneur and a founder and someone who raises money. Not from venture capitalists anymore, I still believe in parts of that world and I still love parts of that job but I think we can optimize away from the parts that are terrible and ugly and have poor incentives. [00:01:15] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:38] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:44] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Rand Fishkin. [00:01:56] Rand Fishkin: Howdy, Jason. Good to be here again. [00:01:58] Jason Barnard: It's lovely to have you back. So this is going to be a shorter episode than usual. We're going to be talking about startups and being the boss of a startup and investors and moving fast and breaking things and how difficult it is and is it more difficult today than it was before? All of that in a moment. [00:02:13] Jason Barnard: But before that, my thing is Brand SERP and I always have to show people's Knowledge Panels. Yours what's absolutely delightful. Got all the facts straight, pretty much. It's unfortunately focusing more on Moz than it does on SparkToro, but I don't think that's a huge problem for you. [00:02:30] Jason Barnard: But then I also looked at Google Learn About, which I really like because it's an educational kind of platform where you ask a ...
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    27 mins
  • Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures

    Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures
    Jun 10 2025
    Henry Gordon-Smith talks with Jason Barnard about green ventures. Green Ventures! 🌱 Henry Gordon-Smith, founder and CEO of Agritecture, shares his incredible journey from starting a simple blog about urban agriculture to building a world-renowned consulting firm that's worked with 300+ clients across 60+ countries. Discover how he turned controversial predictions about ag-tech into a thriving business, learned to transition from taking any client to focusing on premium services, and built the world's first farm planning software. Henry reveals the triple bottom line approach that balances profit, environmental impact, and social good - plus practical insights on personal branding, team management, and scaling a mission-driven business in the agriculture sector. This episode is packed with entrepreneurial wisdom for anyone looking to build a purpose-driven company while making a real difference in the world. #Entrepreneurship #Agriculture #Sustainability #Startup #Consulting #Agtech #PersonalBranding #BusinessGrowth #ClimateChange #Innovation #FoodSecurity #DigitalMarketing #EntrepreneurLife #BusinessStrategy #Leadership #SocialImpact #GreenTech #Farming #Podcast #FastlaneFounders What you’ll learn from Henry Gordon-Smith This episode was recorded live on video June 10th 2025 https://www.youtube.com/watch?v=rcHGXLTSfAc Links to pieces of content relevant to this topic:https://agfundernews.com/plenty-has-an-opportunity-to-succeed-say-some-vertical-farming-experts-what-happens-nexthttps://foodinstitute.com/ag-com/experts-huge-opportunities-exist-in-tech-enabled-ag/https://livingarchitecturemonitor.com/articles/smart-agriculture-smarter-cities-w21Henry Gordon-Smith Transcript from Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures [00:00:00] Jason Barnard: From the triple bottom line, sharing it with society for me is very important. Making some money for the company so that we can all have a decent life is very important. The environment thing, I can't see how we affect that. [00:00:15] Henry Gordon-Smith: Maybe your company is similar to ours. I'm not so sure, but we're a very digital company. I actually no longer have a physical office ourselves, so you know, because my team members are not commuting to work. Our environmental footprint is primarily through our air travel and what we do is we offset the carbon footprint for our air travel a little bit more every year. So that's basically the minimum that we can do. [00:00:40] Henry Gordon-Smith: So I think it's great what you're doing, but I encourage you to maybe think, do we have a carbon footprint? What is it? So that's really where it begins is just by asking the question and looking for the data and starting to set a first goal. And there's no pressure to do something that isn't comfortable for your business or doesn't make sense, but it really is about that starting point and that intention. As in business, it's all about that intention and the data behind it. [00:01:05] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:22] Narrator: How can we quickly build a profitable business that stands the test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:34] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here today with a quick hello and we're good to go. [00:01:42] Jason Barnard: Welcome to the show, Henry Gordon-Smith. [00:01:46] Henry Gordon-Smith: Thanks Jason for having me. [00:01:49] Jason Barnard: Brilliant. We're going to talk about Green Ventures and in particular, your journey from a blog to the company you are now running.
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    23 mins
  • Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter

    Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter
    Jun 3 2025
    Jennifer Tsay talks with Jason Barnard about scaling smarter. Jennifer Tsay, CEO and Co-Founder of Shoott, speaks with Jason Barnard about the shift from a growth-focused to a profitability-driven mindset. She explains how tracking customer acquisition costs and KPIs daily has been crucial for adapting to market shifts and staying in control of her business. This data-driven approach helped her company achieve a remarkable 20-fold profit increase in one year. Jennifer shares with Jason Barnard how her team focused on maximizing revenue by refining pricing strategies, improving customer value, and optimizing revenue from existing clients. She advises businesses to prioritize growth until they reach a point where focusing on profitability becomes essential, ensuring sustainable success in the long term. Finally, Jennifer reflects on her leadership style evolution, highlighting a shift from hands-off to more detailed, data-backed management. She now challenges her team to think critically about processes, fostering a collaborative environment where everyone owns their roles. What you’ll learn from Jennifer Tsay 00:00 Jennifer Tsay and Jason Barnard 02:14 What Did ChatGPT Find Out About Jennifer Tsay When Jason Barnard Mentioned Her Name? 02:45 What Did Bing Show About Jennifer Tsay When Jason Barnard Searched & How Much Was From Her Website? 03:28 How Can You Promote Your Personal Brand, Build Credibility & Establish Authority in Your Industry? 04:09 What Does Shoott Do? 04:20 What is the Reason Shoott Is Able to Offer Free Photoshoots? 04:43 What is the Reason Shoott’s Business Model Flips the Traditional Paradigm for Artists? 05:55 What Caused the Confusion When Trying to Find Jennifer Tsay Online? 06:44 How Did Jennifer Tsay Start Shoott? 07:46 What Was the Main Focus When Shoott Was First Launched? 08:02 How Can You Test a New Service With Your Network Before Scaling it? 09:33 Why Does the First Two Years of Entrepreneurship Feeling Easy Turn Out to Be a Fallacy? 09:53 What Factors Led to the Sudden Increase in Customer Acquisition Costs From $20 to Over $200? 10:40 Where Should You Focus First When Facing Business Challenges, Reducing Costs or Increasing Income? 11:00 What Steps Should You Take to Learn Marketing and Drive Growth While Managing Customer Acquisition? 12:06 What Does it Take to Stay Flexible & Adaptable When Facing Challenges That Could Shift at Any Time? 12:32 How Have AI Engines Like ChatGPT, Perplexity, and Copilot Changed Your Approach to Marketing? 13:48 What Was the Mindset Shift When You Switched to a Profitability-Focused Approach? 14:05 What Benefits Do You Get From Monitoring Customer Acquisition Costs Daily and Identifying Shifts? 15:06 How Do You Determine When to Adapt Your Strategy Based on Marketing KPIs? 15:41 What Can Be the Secret Behind the 20-Fold Multiplication of Profits in a Year? 16:30 How Does Shifting Focus to Profitability Impact Revenue Maximization After Customer Acquisition? 17:11 Why Do You Recommend Growing Fast First and Then Scaling Profit? 18:40 What Were the Difficult Decisions in Shifting Focus From Growth to Profitability? 19:36 What Are the Challenges of Having a Small Team Take On Hybrid Roles? 20:19 What Are the Differences in Leadership Style Between the Growth Phase and Now? This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch.
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    22 mins