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Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company.

With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connected with multiple generations. Tracey shares the "secret sauce" behind this enduring connection, revealing how Levi's has evolved while staying true to its roots.

Through engaging storytelling and insights from her extensive experience, Tracey delves into the brand's rich heritage, discussing pivotal moments that have shaped its identity over the decades. From the gold rush origins of blue jeans to their status as a global fashion staple, this episode promises to be both fun and informative.

Join us as we explore how Levi's continues to resonate with audiences today, blending tradition with innovation in a way that few brands can achieve.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves with his unique approach to branding and his ability to capture personality through design.

In this episode, we explore how to build a distinctive brand that differentiates you from your competitors. We'll discuss the origins of the G'Day Frank brand, the strategies behind its memorable name, and how Frank leverages his Australian charm to create a lasting impression on clients.

Whether you're an entrepreneur seeking to stand out in a crowded market, or simply someone fascinated by the art of branding, this conversation with G'Day Frank promises to be both enlightening and entertaining. So grab your favourite beverage, settle in, and get ready to say "G'day" to some fantastic branding insights.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut.

Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into a national sensation. Known for its whimsical and bold doughnut creations, Voodoo has garnered a cult following and is now expanding into new markets across the country.

Chris shares insights into his journey, from his early days at Starbucks to leading the rapid growth of MOD Pizza, and now steering Voodoo through the challenges of a post-pandemic world. He discusses the importance of maintaining Voodoo's unique culture while adapting to new locations and customer preferences.

Join us as we dive deep into the sweet world of branding, hospitality, and what it takes to keep a beloved brand fresh and relevant in today’s competitive landscape. Don't miss this opportunity to learn from one of the industry's most creative minds!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET