Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized.

Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We’re talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick.

Plus, we’re throwing out ideal client avatars once and for all. Seriously, we’re done with those.

In this episode:

• Branding vs. marketing—what’s the real difference?
• Why “underrecognized” > “underrepresented”
• How to create branding that sticks
• Storytelling that actually drives action
• Ditching ideal client avatars for good

… and more!

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Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.

That’s the Thanos snap treatment for the nerds out there.

NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.

Most recently, she advised the first refugee delegation to the UN.

Website: www.nobiworks.com
Instagram: http://instagram.com/nobiworks
LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwu

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327