What's next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025.

I’m talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it’s shaping the way we connect online.

If you’re ready to level up your marketing strategy and stay ahead of the curve, this episode is for you!

In this episode of the podcast, I talk about:

• Why reputation is the cornerstone of your marketing strategy heading into 2025
• The shift from broadcasting to fostering meaningful conversations online
• Leaning into the advancement of AI
• The evolving role of algorithms and why share-worthy content is key
• The rising importance of human-centered content
• Building community as an ecosystem across multiple platforms
• Creating collaborative & community-driven content for genuine conversations

...and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/332

Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the “hard sell.”

Whether you’re hosting your first event or looking to elevate your next one, Kristina’s insights on blending strategy with heart will have you ready to create an event people won’t stop talking about.

In this episode of the podcast, we talk about:

• Building community and making connections at events
• Creating a buzz with authentic, community-focused marketing strategies
• Defining success metrics beyond ticket sales
• Balancing inclusivity and urgency in event marketing to drive excitement
• Building lasting brand loyalty by focusing on genuine connections over numbers

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.

Website: https://thesocialsnippet.com/
Instagram: https://www.instagram.com/kristina.bartold/ and http://instagram.com/thesocialsnippet/
LinkedIn: https://www.linkedin.com/in/kristinabartold/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/331

Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week after week?

In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement.

Ready to refresh your social channels and make social media fun again? Tune in to listen!

In this episode of the podcast, we talk about:

• Signs of a stale social media presence
• The importance of balancing old and new content strategies
• Sparking creativity through platforms like Pinterest
• A Marie Kondo approach to social media
• Embracing video content like reels and b-rolls
• The importance of rest to prevent burnout

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

Website: https://pegfitzpatrick.com/
The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/
Instagram: https://www.instagram.com/pegfitzpatrick/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329