In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric’s remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies can transform a real estate career. Eric’s story is a testament to the importance of community engagement and the evolution of his platform from a humorous meme account to a pioneering media company that is redefining the industry.

Eric offers valuable insights on the shift from traditional real estate tactics to modern digital strategies, emphasizing the critical role of quality content in today’s algorithm-driven landscape. He discusses the power of email marketing and the importance of owning your digital space, sharing practical tips that resonate with both new and experienced real estate professionals. Noting that BAM continues to lead the way with its innovative, unfiltered approach, today’s episode inspires listeners to embrace continuous learning and adapt to the ever-changing digital landscape, ensuring sustained success in the real estate industry.

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Episode Highlights:

00:00 Creating Hyper Local Content for Real Estate Success

00:29 Introduction of Eric Simon and His Journey

03:17 The Challenges of Starting in Real Estate

07:53 The Reality Behind Social Media Success Stories

10:37 The Birth of The Broke Agent From Frustration to Outlet

14:14 Building Engagement and Community on Social Media

17:24 The Importance of Quality Over Quantity in Content Creation

20:47 Evolving Social Media Algorithms Focus on Quality Content

23:49 The Power of Email Marketing and Personalization

26:38 Segmenting Email Lists for Maximum Impact

31:09 Creating Value Driven Engaging Email Content

33:16 Using Social Media to Deepen Relationships and Build Trust

38:06 Transition from Meme Account to Media Company

43:00 Combining Real Estate Expertise with Media Innovation

47:28 Upcoming Events Bam Mania in Las Vegas

Key Takeaways:

"Creating hyper-local content as if you're the media company of your area is the most effective strategy for real estate agents."

"If you rely on social media platforms alone, you risk losing everything."

"Quality is more important than quantity."

"The best agent newsletters have personality and provide value beyond just listings and sales."

"Segment your email list. Tailor your content to specific groups to increase engagement and relevance."

"Study successful posts and adapt their strategies."

"Respond to comments and take conversations into DMs to build deeper relationships."

"Email is a more intimate form of communication. Use it wisely to build trust and deliver value."

"Ask for replies in your emails."

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