• Building a Niche Travel Marketing Agency | Brennan Bliss - Ep 38

  • Oct 23 2024
  • Length: 1 hr and 5 mins
  • Podcast

Building a Niche Travel Marketing Agency | Brennan Bliss - Ep 38

  • Summary

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    In this episode of Funds and Founders, we sit down with Brennan Bliss, CEO of Propellic, a digital marketing agency specializing in SEO for the travel industry. Brennan shares his journey from building websites as a teenager to running a multi-million dollar agency. Learn how Brennan:

    - Started his entrepreneurial journey at 13 years old

    - Scaled his agency to 25 team members

    - Niched down to focus on the travel industry

    - Manages a remote team and builds company culture

    - Balances work and personal life as a CEO


    Whether you're an aspiring entrepreneur or looking to scale your existing business, Brennan's insights on agency growth, hiring, and financial management are not to be missed!


    Timestamps:

    0:00 - Introduction and Brennan's background

    2:20 - Early entrepreneurial experiences and website building

    5:34 - Lessons learned from early financial mistakes

    10:22 - The journey from web design to SEO agency

    15:19 - Niching down to focus on the travel industry

    22:02 - Team building and managing a remote workforce

    26:44 - The process of scaling and hiring for an agency

    32:57 - Insights on the travel industry and marketing strategies

    41:26 - Long-term goals and future of Propellic

    46:36 - Marketing tests and LinkedIn conversation ads

    49:36 - Tech stack and tools for running an agency

    54:13 - AI applications in agency workflows

    56:32 - Book recommendations and resources for entrepreneurs

    59:45 - The cost of mis-hires and importance of a good hiring process

    1:02:42 - Balancing work and personal life as an entrepreneur

    1:06:07 - Closing thoughts and how to connect with Brennan


    #AgencyGrowth #DigitalMarketing #SEO #TravelIndustry #Entrepreneurship

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