• 641: From Operator to CEO: The Identity Shift That Changes Everything
    Jun 19 2025

    You didn’t start your business to be the most overworked employee on the team.

    In this episode, Leon and Samantha cut through the noise and dissect what keeps business owners trapped in operator mode. Think long hours, empty days, and a hamster-wheel effect with zero ROI.

    They unpack the mindset, the mechanics, and the proven roadmap to shift into true CEO mode where you’re working on your business, leveraging your team, automating with intention, and protecting your energy so you can scale profitably and sustainably.

    If you’re done trading hours for dollars and ready to build a business that bucks the burnout cycle, these strategies will help you to get the momentum you need, and create the life and business you really want.

    For full show notes and links, please visit: https://samanthariley.global/podcast/

    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    32 mins
  • Positioning Yourself To Dominate in a Crowded Market with Sean Douglas
    Jun 16 2025

    The key to standing out in your niche? Create your own sandbox.

    In today’s episode, Sean Douglas shares his insights on how to build undeniable authority in an oversaturated market. From creating unique categories to developing strategic content that speaks directly to the pain points of your ideal audience, Sean reveals what it takes to truly stand out.


    Forget about competing for attention. It's time to create a space where you’re the only option.


    Whether you're a coach, consultant, or entrepreneur, this conversation will give you the tools to create a unique position in your market that draws in clients without the hustle.


    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    38 mins
  • From Fully Booked to Stretched Thin? Here’s Why That’s Actually a Win
    Jun 12 2025

    Ever feel suffocated by the very business you dreamed of building? This isn’t a sign that it needs to be burned down. There might just be something else going on.

    In this episode, Samantha and Leon crack open the very real, and very messy, middle phase of business growth. When your calendar’s full, your energy’s tanking, and your dreams are still bigger than your bandwidth.


    This conversation offers a tactical and mindset-rich reframe for business owners who are finally hitting those “next level” problems and wondering why it doesn’t feel like success yet.


    You’ll hear how to shift from over-functioning solopreneur to empowered CEO, buy back your time without guilt, and install the systems that support sustainable scaling.


    If you're in the messy middle, don’t panic. You might just need to make a few minor tweaks. This is the part no one glamorizes, but it’s where real transformation happens.


    If you’re looking for what to do next, or just need a clear-headed guide out of the chaos, Sam and Leon are only one DM away.


    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    21 mins
  • How To Sell with Calm Confidence and Still Hear “Yes” on Repeat with Kathryn Thompson
    Jun 9 2025

    Messaging that converts doesn’t follow the rules. It rewrites them.

    In this episode, Samantha Riley chats with Kathryn Thompson as she unpacks the myths around "good messaging" and lays out what it really takes to connect, convert, and communicate like a human being.

    We go deep on why cookie-cutter content is killing your brand, how to escape bro marketing for good, and the surprisingly strategic power of showing your messy middle. Kathryn shares a refreshingly nuanced take on sales, messaging, decision-making, and the art of unpolished positioning, proving that clarity doesn’t come from loudness, but from honesty.


    The market is evolving. People are craving truth, not templates, and this is your moment to step into messaging that mirrors the depth of your work.


    Forget conformity and lean into your edge.


    If you’ve ever felt like your message got lost somewhere between "authentic" and "algorithm-approved," this one’s for you.


    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    43 mins
  • The Website Fix That’ll Turn Your Messaging Into a Client Magnet with Kris Jones
    Jun 2 2025

    Your story isn’t about you, and that’s exactly why it works.

    In this episode, we’re diving into the storytelling shift that transforms sales conversations from awkward stumbles to soul-aligned yeses. Samantha and Kris Jones unpack the difference between a pretty website and one that actually works, and why your story doesn’t need a breakdown-and-breakthrough arc to matter.


    You’ll learn how to stop trying to be the hero of your brand and step into the role that actually builds trust and gets clients. They also talk about clarity as your most underrated and profitable business tool, and how refining your story turns dreaded sales calls into easy, aligned conversions.


    This one is for every coach and consultant who knows they’re amazing at what they do, but feel like their messaging isn’t quite landing. So, let’s fix that.


    The clarity you’re craving? It’s closer than you think, and it starts with remembering who your story is really about. Tune in, and start showing up as the guide your clients have been looking for.


    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/


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    23 mins
  • Why Scaling With a Lean Team Can Make You More Money
    May 29 2025

    Think you need a big team to build a 7-figure business?

    In this episode, Samantha and Leon break down how to scale smarter with fewer people, fewer headaches, and a lot more freedom.

    They dive into how you can build a highly profitable business without managing a bloated team that takes up all your time. If you’ve been thinking you need to scale up your headcount to scale up your revenue, think again.


    They also discuss what scaling actually means and how to protect your founder energy. You’ll walk away with a smarter way to scale, one that doesn’t involve sacrificing your goals or your weekends.


    Whether you're about to hire your first VA or rethinking the way your team runs, this episode will show you how to scale lean, lead smarter, and build a business that works for you.


    For full show notes and links, go to https://samanthariley.global/podcast/636/


    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    39 mins
  • You Can’t Scale If You’re Still Doing Everything Yourself with David Anderson
    May 26 2025

    You’re not stuck. You’re in your own way.

    Most business owners don’t fail because they lack talent. They fail because they never learned how to stop being the bottleneck. If you’re stuck juggling roles, struggling to delegate, or secretly terrified of letting go, this conversation is your turning point.

    This isn’t a time issue. It’s a leadership evolution issue.


    In this episode, Samantha Riley sits down with business strategist David Anderson to unpack what it really takes to move from being the over-functioning solopreneur to a grounded, visionary CEO. Together, they explore how to stop being the bottleneck, the leadership blind spots that keep you stuck, and why delegation isn’t about giving up control, it’s about stepping into your next level.


    Whether you're coaching others or in the messy middle of your own scale-up, these takeaways will help you stop spinning your wheels and start making leadership decisions that stick.


    Let’s rethink what it really means to grow.


    For full show notes and links, please visit: https://samanthariley.global/podcast/635


    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    31 mins
  • Stop Performing and Start Resonating
    May 21 2025

    There’s a lot of noise telling you to just make your brand look good.

    You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.

    In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more than polish, and how to run a simple authenticity check on your brand.

    Because when your brand reflects the real you, that’s when the magic happens.

    For full show notes and links, please visit: https://samanthariley.global/podcast/634

    Samantha Riley xx


    I’d love to connect with you - please reach out and say hi:

    Instagram - https://www.instagram.com/thesamriley/

    LinkedIn: https://www.linkedin.com/in/samriley/

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    33 mins
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