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Today on Caffeinated Chaos, we're diving into the numbers (but in a fun way, promise!). I’m joined by the incredible Samantha Eck, the founder of Firestorm Finance, where she helps creatives make sense of their finances and transform financial chaos into clarity.

With six years of corporate accounting, two creative businesses under her belt, and the kind of QuickBooks wizardry most of us dream of, Samantha brings a rare blend of left-brain logic and right-brain creativity to bookkeeping. She's here to share how your numbers tell a story—and how learning to read it can unlock big, dreamy business moves.

We also talk about:

• How Samantha came up with the name Firestorm Finance (spoiler: it’s deep AND badass)
• Her journey from messy systems to streamlined success
• What bookkeeping services creatives actually need
• Why systems and SOPs are game changers (even for finance pros!)
• A hilarious moment involving pregnancy, Call of Duty, and a trash can 🫣
• Our mutual love of Xbox, Overcooked chaos, and cozy bookish corners
• Her podcast Creative Minds, Smart Money and how she’s making financial education feel like chatting with a friend

Whether you're spreadsheet-averse or a numbers nerd, this episode will leave you feeling empowered to take control of your money story—without losing your creative soul.

Meet Our Guest: Samantha Eck
Founder of Firestorm Finance | Bookkeeper for Creatives | Host of Creative Minds, Smart Money 🎧 Listen to her podcast everywhere you stream. CLICK HERE to grab your Freebie

Click to connect on social media:

• Instagram: firestormfinance
• Facebook: firestormfinance
• Threads: @firestormfinance
• LinkedIn: Samantha E
• Email: samantha@firestormfinance.com
• Website: https://firestormfinance.com/

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
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The views and opinions expressed by guests on Caffeinated Chaos are their own and do not necessarily reflect the views, beliefs, or positions of Whitney Aguon or Aguon Studios LLC. The content shared by guests is for informational and entertainment purposes only. We encourage listeners to do their own research and form their own...

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In today’s episode, we're talking about something that doesn’t get enough airtime: what it looks like to build a brand, a business, and a body of work without going viral. Yep—this one's for the slow builders, the quiet creators, and the ones still showing up even when the algorithm seems like it’s ghosting them.

We’ve all seen the flashy headlines: “She gained 200K followers overnight,” “He made $5K in one launch with no ads.” That’s amazing for them—but what about the rest of us? The 99.9% who are growing slowly, steadily, and maybe even sipping lukewarm coffee while juggling it all?

Let’s talk about the truth: viral doesn’t always equal viable. And slow doesn’t mean you’re failing. In this episode, I’m sharing a gentle but real pep talk for anyone feeling like their business isn’t growing "fast enough." Plus, you’ll walk away with 5 practical tips to grow with purpose, consistency, and peace (even if your microwave is broken like mine).

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

APPLY HERE to be a podcast guest
Want to sponsor or run an ad on our podcast? Email us for options.

The views and opinions expressed by guests on Caffeinated Chaos are their own and do not necessarily reflect the views, beliefs, or positions of Whitney Aguon or Aguon Studios LLC. The content shared by guests is for informational and entertainment purposes only. We encourage listeners to do their own research and form their own...

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What happens when a former teacher turns the page to write a new chapter as a stay-at-home mom, podcast host, and multi-passionate entrepreneur? You get Candace Dudley - someone who’s rewriting the rules of success with courage, intention, and a whole lot of heart.

In this episode, Whitney sits down with Candace, the voice behind the Better Brave Podcast (with over 170 episodes!), to talk about living boldly, chasing fulfillment unapologetically, and how podcast guesting can be a game-changer for visibility and impact. Whether you're a podcaster, a business owner, or someone standing on the edge of “what’s next,” Candace drops inspiring and practical wisdom you don’t want to miss.

Expect a candid convo filled with real mom chaos, claw clip confessions, and golden advice on:

• Why everyone has a story worth sharing
• How to overcome imposter syndrome and show up as the expert you are
• The power of podcast guesting (and how to do it without burning out)
• Why Threads is secretly the best networking app for podcasters
• Balancing life, business, and motherhood in the most human way possible

If you’ve ever doubted your voice, this episode will make you believe—you can do the thing.

Links:

• Instagram
• Threads
• LinkedIn
• Podcast
• Free Podcast Guesting Starter Guide

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

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Interested in being a guest on the podcast? APPLY HERE
Want to sponsor or run an ad on our podcast? Email us to explore options.

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In this powerful episode, Whitney sits down with a former Air Force veteran turned systems strategist and business coach who opens up about his journey from military service to entrepreneurship. After being laid off during a Department of Defense downsizing, he faced bankruptcy, lost his home and custody of his kids, and had to reinvent himself from the ground up. Now, he helps coaches, thought leaders, and experts build smart systems that bring in consistent leads and sales—without the burnout.

What You’ll Learn in This Episode:

• What it’s really like to start over after military service
• How personal setbacks can lead to massive breakthroughs
• Why systems are the secret weapon of successful entrepreneurs
• The mindset shift from employee to CEO
• How serving others became his purpose-driven business model

Connect With Jay:

• Linkedin/Facebook: Jay Jackson
• Instagram: disruptiveleadersalliance
• Website: https://disruptiveleadersalliance.com/
• Opt In: https://workless2profitmore.com/special-report-2025

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

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Interested in being a guest on the podcast? APPLY HERE
Want to sponsor or run an ad on our podcast? Email us to explore options.

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Have you ever stared at a story draft for days, recorded six takes and still never hit “post”? Or maybe that launch you’ve been planning has been “in progress” for months? Been there, still there. In this episode of Caffeinated Chaos, Whitney Aguon gets vulnerable about the fear of putting yourself out there, battling imposter syndrome, and why messy, scared action is still action.

Whitney shares her own struggles with visibility and perfectionism, plus four practical steps to help you build confidence, connect with your audience, and show up as yourself—without pretending to be someone you’re not.

What You'll Learn:

• Why imposter syndrome never really goes away (and why that’s okay)
• The mindset shift that helped Whitney post her first podcast
• 4 small but powerful steps to help you start showing up
• How to stay true to your voice (even if it’s shaky)
• Why visibility isn’t about perfection—just connection

Links & Resources:

• Follow on Instagram @caffechaospodcast
• Tag us in your “showing up scared” post—we’ll hype you up!
• Subscribe to the show so you never miss a moment of caffeinated chaos.

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

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Interested in being a guest on the podcast? APPLY HERE
Want to sponsor or run an ad on our podcast? Email us to explore options.

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Summer is here, and that means one thing for small business owners: pop-up shop season! Whether you're a vendor event newbie or a seasoned pro who needs a refresher, this episode is your go-to prep guide. Whitney breaks down what to bring, how to set up, and how to hype your booth like a boss before the event even begins. Plus, get your hands on a free pop-up checklist to help you feel totally prepared!

What You'll Learn:

• The ultimate vendor event checklist (don't forget your portable charger!)
• How to prep your booth to attract and engage
• Easy pre-event marketing tips that build buzz
• What to do during and after to maximize your efforts
• Bonus tips for creating memorable moments and growing your email list

✨ Free Resource:
Download Your Free Pop-Up Checklist Here

Connect with Whitney:
Instagram: @aguonstudios
Website: aguonstudios.com

Join the Conversation:
Going to a pop-up soon? Tag Whitney on Instagram so she can hype you up!

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

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Interested in being a guest on the podcast? APPLY HERE
Want to sponsor or run an ad on our podcast? Email us to explore options.

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All opinions expressed in this episode are Heather Reese’s only and do not represent any firm or organization she is associated with.

In this inspiring episode, Whitney sits down with Heather Reese - a Philadelphia-based personal injury lawyer, model, and activist-to unpack what it means to defy stereotypes and stand for representation. From being adopted from Peru to becoming a passionate advocate for Latinas in law and business, Heather shares how she uses her platform to amplify marginalized voices, especially through her Instagram series that highlights Latina and Latinx-owned businesses. She discusses the intentionality behind her purchases, how she combines content creation with activism, and why self-love is one of the boldest things a woman can express. This conversation is full of real talk, relatable chaos, and actionable inspiration for creatives, entrepreneurs, and advocates alike.

Key Topics:

• Redefining what a lawyer “looks like”
• Using Instagram to uplift Latina/Latinx-owned businesses
• Creating visibility in underrepresented industries
• Self-love and body confidence in content creation
• How advocacy shows up in everyday choices
• Supporting small businesses ethically and intentionally
• Free ways to uplift creators and communities

Connect with Heather:

• Instagram: Heather_rxoxo

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

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Interested in being a guest on the podcast? APPLY HERE
Want to sponsor or run an ad on our podcast? Email us to explore options.

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In this short and sweet episode, Whitney tackles a surprisingly hot topic: business cards. Are they outdated relics or still a relevant tool in today’s hyper-digital world? Spoiler: they're very much alive. Tune in to hear Whitney share a funny networking story, offer practical card design tips, and explain why your next client might come from a tiny rectangle of cardstock…or your kid handing it out like candy.

What You’ll Learn:

• Why business cards still matter in 2025
• Smart ways to design a card that actually works
• How to balance digital and physical networking
• The secret power of always being prepared (yes, even with cards)
• A little behind-the-scenes at Aguon Studios' printing services

Quick Tip from the Episode:
Don’t overdo it. Keep your card clean, branded, and memorable. QR codes = 💡 smart.

Mentioned in the Episode:

• 🖨️ Order custom business cards from Aguon Studios
• 💌 Connect with Whitney on Instagram: @caffeinatedchaospodcast or @aguonstudios

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast or @aguonstudios
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

____________________________

Interested in being a guest on the podcast? APPLY HERE
Want to sponsor or run an ad on our podcast? Email us to explore options.