How the USB Lighter Company is leading the charge in redefining consumer habits and promoting sustainability in the tech industry?

Ayna Director Marissa Rietman speaks with Calvin Chan, CEO of USB Lighter Company, about sustainability and entrepreneurship. Calvin shares insights on developing electric lighters as a sustainable alternative to butane, highlighting the environmental benefits of rechargeable technology and the push to reduce waste and emissions. He reflects on resilience through challenges like the pandemic, showcasing a commitment to eco-friendly innovation and reshaping consumer habits.

Calvin Chan, CEO of USB Lighter Company, has a diverse background in film, fashion, and hospitality, which drives his innovative approach in sustainable tech. His company redefines lighters with rechargeable options, aiming to replace single-use plastics and encourage sustainable living. The USB Lighter Company’s products focus on durability, efficiency, and environmental impact, helping consumers make eco-conscious choices.

Discussion Points

• Calvin Chan discusses the USB Lighter Company's mission to shift consumer habits by replacing butane lighters with rechargeable, eco-friendly options, reducing waste and microplastic pollution.
• Calvin’s journey from rebellious youth to successful entrepreneur reflects key life experiences, including art school and ventures in fashion and hospitality, that shaped his career.
• Calvin overcame significant challenges in launching a new product amid global disruptions (pandemic, wars, elections), sharing insights on resilience, adaptability, and the importance of a sustainable vision.
• He outlines the motivations behind his sustainable innovations and goals for integrating recycled materials and eco-friendly packaging in consumer goods.
• He discusses strategies for marketing a novel product in the lighter industry, emphasizing consumer education, brand loyalty, and the evolving acceptance of sustainable tech.

Ayna Insights is brought to you by Ayna.AI, a managed service provider that combines domain expertise and transformation capabilities to create alpha-performance superior to market indices, in the industrial and industrial technology sector. The host of this episode, Marissa Rietman, is a Director at Ayna.AI.

For More Information

Calvin Chan LinkedIn

The USB Lighter Company

Ayna.AI Website

Marissa Rietman LinkedIn