Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine functionality.

In this episode, Kerry and Jimmy unpack whether MVPs are a viable strategy in multifamily, or if a more fully baked solution is the only way to win over operators in this complex and crowded space. They explore the unique challenges that PropTech companies face when introducing an MVP and discuss whether iterativedevelopment is a viable path forward, or a recipe for rejection.

Kerry and Jimmy’s Words of Wisdom: “Building a successful PropTech product isn’t just about speed, it’s about establishing trust with operators, ensuring reliability for end users, and making a measurable impact on property performance and resident experience. While the Minimum Viable Product (MVP) approach has proven effective in industries like software-as-a-service (SaaS) and consumer tech, where users are often willing to tolerate early-stage iterations, multifamily housing presents a more complex and demanding landscape.”

Resources: Driving Transformation Ccross The Multifamily Housing Industry

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