Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss why the traditional sales playbook no longer works and what vendors must do to succeed in the modern multifamily landscape, as the days when aggressive sales pitches, cold calls, and generic product demos are long gone.

In this episode, Kerry and Jimmy unpack how multifamily operators now demand proof of concept, seamless integrations, and consultative selling approaches as their evaluation and adoption of technology have dramatically changed. The duo dives into how property managers are more data-driven, skeptical of inflated promises, and expect vendors to act as strategic partners rather than just sellers.

Kerry and Jimmy’s Words of Wisdom: "The days of pushing products with cold calls and canned pitches are over. Multifamily operators aren’t just buying software, they’re investing in solutions that solve real problems and drive measurable impact. They expect vendors to understand their challenges, speak their language, and provide data-backed proof that a solution will enhance efficiency. If you’re not positioning yourself as a strategic partner, you lose deals before the conversation starts."

Resources: Reinvent Operational Performance to Reduce Costs

#Multifamily #Proptech #Sales

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech-related companies' rapid growth creates a complex, fragmented landscape that often leaves operators, investors, and even residents feeling overwhelmed. With so many vendors promising efficiency, intelligence, and cost savings, industry professionals are looking to cut through the noise and identify what truly delivers.

In this episode, Kerry and Jimmy dive deep into the chaos of the PropTech boom, discussing how the industry has reached a point where too many options, overlapping functionalities, and unverified claims are creating more confusion than clarity. They explore how many multifamily operators have reached decision fatigue and are now relying on their trusted providers to vet solutions on their behalf to obtain better technical perspectives and identify overlaps.

Kerry and Jimmy’s Words of Wisdom: “The rapid growth of PropTech is reshaping multifamily operations, but not every solution is a game-changer. For property managers and owners, the challenge isn’t just about adopting technology, it’s about identifying which solutions truly drive value and which ones are simply adding another layer of digital noise. With hundreds of PropTech solutions vying for attention, multifamily professionals are facing decision fatigue like never before.”

Resources: AI-Powered Platform for Today’s Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine functionality.

In this episode, Kerry and Jimmy unpack whether MVPs are a viable strategy in multifamily, or if a more fully baked solution is the only way to win over operators in this complex and crowded space. They explore the unique challenges that PropTech companies face when introducing an MVP and discuss whether iterativedevelopment is a viable path forward, or a recipe for rejection.

Kerry and Jimmy’s Words of Wisdom: “Building a successful PropTech product isn’t just about speed, it’s about establishing trust with operators, ensuring reliability for end users, and making a measurable impact on property performance and resident experience. While the Minimum Viable Product (MVP) approach has proven effective in industries like software-as-a-service (SaaS) and consumer tech, where users are often willing to tolerate early-stage iterations, multifamily housing presents a more complex and demanding landscape.”

Resources: Driving Transformation Ccross The Multifamily Housing Industry

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