Champions of Growth Podcast

By: Association of National Advertisers
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  • Summary

  • The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
    Copyright 2024 Champions of Growth Podcast
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Episodes
  • How Marketers Navigate the Legislative Terrain

    How Marketers Navigate the Legislative Terrain
    Sep 18 2024

    Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.
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    26 mins
  • How B2B Brands Take Relationship Marketing to the Next Level

    How B2B Brands Take Relationship Marketing to the Next Level
    Sep 5 2024

    Jamie Gier, CMO at DexCare, joins host Matthew Schwartz to discuss the latest trends in relationship marketing, which emphasizes customer retention, satisfaction, and lifetime customer value. One option is for B2B marketers to reclaim socializing from social media, as relationship marketing is based on getting out into the field to engage customers and cohorts and make their jobs and lives easier. Gier provides some salient examples for how B2B marketers cultivate their relationship marketing efforts without being preoccupied by the transaction.
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    23 mins
  • How Marketers Tap into the Cultural Zeitgeist

    How Marketers Tap into the Cultural Zeitgeist
    Aug 19 2024

    JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
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    18 mins
Marketing Economics
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