Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.

Jamie Gier, CMO at DexCare, joins host Matthew Schwartz to discuss the latest trends in relationship marketing, which emphasizes customer retention, satisfaction, and lifetime customer value. One option is for B2B marketers to reclaim socializing from social media, as relationship marketing is based on getting out into the field to engage customers and cohorts and make their jobs and lives easier. Gier provides some salient examples for how B2B marketers cultivate their relationship marketing efforts without being preoccupied by the transaction.

JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods, which provides food flavors and ingredients to restaurants. Shannon O’Shields, VP of marketing at Rubix Foods, and Megumi Robinson, VP at Belle Communication, join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing, which is expected to reach, which is expected to reach $8.1 billion this year and $9.2 billion in 2025, per eMarketer.

Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.

Marketers who fail to make their voices heard in the growing debate regarding data privacy could be in for a rude wakening if they don’t step up to the plate. That’s according to Arun Kumar, author of the recently released book The Data Deluge: Making Marketing Work for Brands and People, and former chief data and marketing technology officer at The Interpublic Group of Cos. Kumar joins how Matthew Schwartz to discuss why the marketing field is may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.

June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, which advocates on behalf of LGBTQ+ equality, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.

Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to talk about how marketers sharpen their weather strategy, the growing relationship between weather and consumer trust, and how marketers leverage weather-related data that can be deployed across the organization.