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Can human creativity survive in a world increasingly reliant on artificial intelligence? Join us on Small Business Pivots as we explore this compelling question with Chris Rubin, the innovative founder and chief creative officer of Brand Multiplier. Chris takes us through his life's journey, sharing how his experiences as an only child with divorced parents have fueled his growth mindset centered on curiosity, learning, and resilience. Hear about his transition from the corporate world to entrepreneurship, where his work with brands like Disney and Hard Rock Cafe provided the foundation for his own business venture.

Next, we uncover the dynamic interplay between AI and human creativity in small business branding. Chris makes a strong case against the pitfalls of relying solely on AI for creative tasks such as logo design, reminding us that human insight is indispensable. Discover how AI can revolutionize efficiency and cost-effectiveness in your business by taking over repetitive tasks, while humans focus on adding that irreplaceable creative touch. Chris shares practical tips for seamlessly integrating AI into your processes and highlights the importance of balancing machine assistance with human input.

Finally, we dive deep into leveraging AI for business growth, focusing on ChatGPT and its myriad applications for small and medium-sized enterprises. Chris gives a detailed look at the transformative potential of the GPT-4-0 model and emphasizes the necessity of familiarizing oneself with AI to stay competitive. Learn how to structure prompts effectively, integrate chatbots into your operations, and explore the future of AI as it transcends simple automation into more complex, agentic tasks. This episode is packed with actionable insights and forward-thinking strategies to help you harness the power of AI while keeping human creativity at the forefront.

Chris Rubin: CCO / BrandMultiplier.ai

Website(s):
https://www.brandmultiplier.ai/
https://chrisrubincreativ.com/

LinkedIn: https://www.linkedin.com/in/crubin/

Email: chris@chrisrubincreativ.com

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