This week, we’re joined by Claire Ritchie, a leading figure in motorsport business and commercial partnerships. Claire shares her journey from working at Nortel to founding SQN, a company with over 20 years of success in motorsport, including key partnerships in Formula 1. She also discusses her role at Revolution, the company’s impact on F1, and the importance of diversity in the industry.

Claire gives an insider’s perspective on the evolution of F1’s commercial landscape, from Bernie Ecclestone’s era to Liberty Media’s takeover, and explores the future of the sport, including the 2026 carbon-free target, gender diversity initiatives, and the role of brands like Komatsu and NetApp in F1 today. She also shares her views on Liberty's acquisition of MotoGP and potential collaborations with F1.

Hosted by Mark Gallagher, this episode offers invaluable insights into the business side of motorsport, F1’s changing landscape, and what the future holds for both the sport and its leaders.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at enquiries@performanceinsights.co.uk or visit our website www.performanceinsights.co.uk.

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Intro recorded by: Charlie Barlow.