This week on The Business of Winning, we’re joined by Otmar Szafnauer, one of the most experienced and influential leaders in Formula 1. With over three decades in motorsport, Otmar shares his insights on the evolution of team leadership, organisational culture, and the business dynamics that keep F1 at the forefront of global sports.

In this episode, Otmar discusses the standout moments of the 2024 season, including McLaren’s resurgence as Constructors’ Champions and Max Verstappen securing his fourth World Drivers' Championship. He also explores the implications of Cadillac’s upcoming 2026 entry, Renault’s strategic shift to customer engines, and the game-changing personnel moves that have reshaped the F1 grid this year.

Hosted by Mark Gallagher, this episode is a must-listen for motorsport enthusiasts and business leaders alike, offering a unique look at how the lessons of F1 can drive success in any industry.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at enquiries@performanceinsights.co.uk or visit our website www.performanceinsights.co.uk.

Join the conversation on socials using #BusinessofWinning and share your thoughts! Follow us @P1nsights for the latest updates.

Intro recorded by: Charlie Barlow.

This week, we’re joined by Claire Ritchie, a leading figure in motorsport business and commercial partnerships. Claire shares her journey from working at Nortel to founding SQN, a company with over 20 years of success in motorsport, including key partnerships in Formula 1. She also discusses her role at Revolution, the company’s impact on F1, and the importance of diversity in the industry.

Claire gives an insider’s perspective on the evolution of F1’s commercial landscape, from Bernie Ecclestone’s era to Liberty Media’s takeover, and explores the future of the sport, including the 2026 carbon-free target, gender diversity initiatives, and the role of brands like Komatsu and NetApp in F1 today. She also shares her views on Liberty's acquisition of MotoGP and potential collaborations with F1.

Hosted by Mark Gallagher, this episode offers invaluable insights into the business side of motorsport, F1’s changing landscape, and what the future holds for both the sport and its leaders.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at enquiries@performanceinsights.co.uk or visit our website www.performanceinsights.co.uk.

Join the conversation on socials using #BusinessofWinning and share your thoughts! Follow us @P1nsights for the latest updates.

Intro recorded by: Charlie Barlow.

This week, we’re joined by Professor Raymond Boyle, a renowned expert in sports media, whose research has shaped the way we understand the intersection of sports and broadcasting. In this episode, Professor Boyle delves into his new book, Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age, unpacking the impact of digital platforms on Formula 1 and the sport’s media evolution.

With host Mark Gallagher, Raymond reflects on his career, the rise of streaming services, and how media coverage influences F1 rivalries both on and off the track. He also discusses the shifting dynamics between traditional broadcasters and new media platforms, providing a fascinating outlook on the future of sports broadcasting.

Intro recorded by: Charlie Barlow.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at enquiries@performanceinsights.co.uk or visit our website www.performanceinsights.co.uk.

Join the conversation on socials using #BusinessofWinning and share your thoughts! Follow us @P1nsights for the latest updates.

Intro recorded by: Charlie Barlow.