• Cohort Retention is NOT the Only Retention Method

  • Feb 25 2025
  • Length: 6 mins
  • Podcast

Cohort Retention is NOT the Only Retention Method

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  • Summary

  • In episode #270, I address the methods of calculating your retention. Contrary to those social media posts, cohort retention is NOT the only way to calculate retention. I’ll tell you why.

    - The 3 retention calculations

    - What is cohort retention

    - What is aggregate retention

    - Segmentation

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