We sat down with Nick Huber—one of the most loved and hated voices in commercial real estate Twitter—and confronted him with his most controversial tweets in our new segment: “Defend That Tweet.”

But this episode isn’t just Twitter drama. We dive deep into:

• How Nick built a $150M storage empire
• Why he believes "common things done uncommonly well" is the secret to real wealth
• How to raise capital without begging
• What’s wrong with the current culture of entrepreneurship
• Why he picks fights online—and what it’s really done for his business

You might not agree with everything he says... but you won’t be able to stop listening.

• sweatystartup.com
• Buy Nick’s Book: https://a.co/d/cjNKEpJ

🎯 Whether you're a CRE pro, an aspiring entrepreneur, or just here for the internet chaos, this is an episode you don’t want to miss.

🎧 Listen now on YouTube, Spotify and Apple Podcasts

📢 Subscribe + drop a comment with your favorite quote from the episode

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Follow Nick Huber on X: @sweatystartup
• https://sweatystartup.com/
• Hire a remote team for your business: https://somewhere.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

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00:00 - Cold Open03:53 - Welcome05:02 - CCIM Classes Coming Up06:44 - Welcome, Nick Huber08:37 - 45 sec origin story09:21 - “The Sweaty Startup: How To Get Rich Doing Simple Things”11:15 - Where are the dumb people making good money?13:16 - My beef with entrepreneurship culture15:06 - “Follow Your Heart” Makes Me Angry16:25 - Why Is it So Satisfying To Do a Boring Job Well?20:35 - Everybody wants it right now25:07 - Flipping The Script When Pitching Investors28:55 - What’s wrong With Gary V’s Messaging?30:56 - Working In Waves32:49 - Working 60/70 hours a week warps your perception34:14 - Tell us about Twitter39:38 - Defend That Tweet50:14 - The Dark Side Of Influence52:02 - I understand why you wrote this book.55:56 - Final Thoughts on His Book57:27 - Outro58:24 - Happy Gilmore 2

What happens when you mix AI, hyperlocal intel, and one of the fastest-growing land brokers in Texas? You get Josh Bryan—a CRE pro who turned spreadsheets into a digital map room and land deals into generational wealth.

In this episode, we dive deep into how Josh went from an ad agency guy to what Bo calls “the Bob Knakal of Texas land.” You’ll learn how he’s tracking entitlements, planning for development, and navigating the politics of zoning like a master. We also get into how AI is changing the game, why brokers must become consultants, and how the next generation of CRE leaders will need to think differently to survive.

Whether you’re a land broker, developer, or just trying to understand what the hell entitlements are—this is the episode for you.

🎯 Topics Covered:

• What “entitlements” really mean
• How Josh maps city council data to outsmart the competition
• The danger of lazy brokerage
• AI’s role in the future of CRE—and why it won’t replace top brokers
• Building a digital map room to dominate your market

👉 Listen now on Spotify and YouTube

🔗 Subscribe for more no-BS CRE conversations every week

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Connect with Josh Bryan: https://bryanhaggardland.com/ LinkedIn: https://www.linkedin.com/in/josh-bryan-535a136/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

⏰Time Code⏰

00:00:00 - Cold Open00:03:18 - Welcome00:04:07 - Mom Gave Me A Ride To Work Today00:05:37 - Tell Us About Josh Bryan00:07:16 - If I’m Honest, Land Bores Me00:08:00 - Josh Bryan Origin Story00:16:26 - Unpacking “Entitlements”00:17:56 - It’s A Long Drawn Out Process00:22:30 - “The Process Goes Like This”00:28:24 - The “Bob Knakal” of Land In TX00:28:59 - How Josh Is Using Data To Drive Business00:30:43 - This Is One Of Those Deal Stories.00:37:46 - The Digital “Map Room”00:41:13 - How Do You Even Use Google Maps For This?00:42:36 - No Better Time To Specialize In Data Than Right Now00:46:34 - Are you Concerned Ai Will Eliminate The Need For A Broker?00:51:16 - How The Different Generations Are Using Ai00:53:20 - Tell Us About Liam01:04:57 - How Robert Downy Jr. Got Away With Black Face

What happens when a husband and wife decide to bet big on each other and on commercial real estate?

In this episode of Commercially Speaking, Bo and Timmy sit down with Brent and Amy Miller, the couple behind Synergy Investments, to unpack how they’ve built more than just a successful firm—they’ve built a place people never want to leave.

📈 What You’ll Learn:

• Why they treat every hire like family—and how that pays off
• How they balance marriage and business without losing their minds
• What it really looks like to make scary, stretch investments together
• Why empathy, trust, and transparency are their competitive edge
• How to build a culture that outlasts your competition

Whether you're married, in business, or both—this one will hit you where it matters.

🎧 Episode 103 is live now on YouTube, Spotify, and Apple Podcasts.

Connect with Brent and Amy: https://synergyinvestmentfund.com/

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Invest Brent and Amy: https://synergyinvestmentfund.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

00:00:00 - Cold Open00:03:05 - Welcome00:03:56 - Let Me Tell You About Brent & Amy Miller00:09:19 - Do you come here often?00:11:54 - Amy’s intro into CRE00:13:30 - Our Client Was Bo Barron00:14:44 - The 1st Investment00:19:09 - Tell me about your boys, Amy00:22:04 - Alright, I’ve got a question about Marinas00:24:31 - That’s how networking works00:27:01 - Brokers be talkin’00:32:26 - Tell us a little bit about your fund00:34:30 - What deals are you looking for?00:36:10 - At what point should I call you?00:37:55 - And what about the investment side?00:40:55 - CRE Investor Coach00:41:48 - Soft Commitments00:43:02 - What makes an investor a good fit?00:46:58 - That term annoys me00:48:36 - What are some of the fears that hold people back that an LP seat solves?00:50:15 - Fear is an indicator of your biggest opportunities00:58:14 - What’s your pump up song?01:03:01 - Go into business with family or no?01:06:53 - Could you work with your wife?01:08:54 - Where can they find you?01:11:20 - How does everybody not know this?