🎉 100 episodes later… we bring you the woman who started it all: our mom.

In this very special milestone episode of Commercially Speaking, Bo and Timmy sit down with Jo Barron, the original communicator, a real estate entrepreneur, teacher, ballerina, and matriarch of the Barron family. What starts as a celebration of 100 episodes becomes a heartfelt, hilarious, and often tear-inducing journey through faith, marriage, parenting, storytelling, hospitality, entrepreneurship, and legacy.

Jo shares how she sold condos in Acapulco, turned open houses into theater, started a Century 21 franchise in a hotel lobby, raised six kids (plus a few extras), and came to faith in Christ in her 30s—all while never backing down from a good story or a great handshake.

🎙️ What You’ll Hear:

• How Jo sold luxury condos on the beach at age 22
• The story of breaking off her engagement… then winning back Bo and Timmy’s dad
• Why communication is the most underrated real estate skill
• Her unlikely experience with machine guns, money counting, and a Tommy gun at 14
• How hospitality shaped their family—and 12+ families who lived in their home
• What it means to truly listen, truly lead, and truly love

🎧 You don’t need to know CRE to love this episode—you just need a mom.

Join us in honoring a life well-lived and a legacy still unfolding.

👉 Listen now on Spotify, Apple Podcasts, or YouTube

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

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Time Code

00:00:00 - It’s Finally Happening!00:02:12 - Thanks To Our Sponsors!00:02:47 - Can We Open With Prayer?00:03:57 - Why Didn’t You Want To Do This?00:06:05 - Bo Started In Residential!!?00:11:19 - Why Am I Here!?00:13:19 - If Communication Is Hereditary, We Got It From You00:15:40 - Everyone’s Favorite Mom00:17:37 - Can’t Tell You How Many Times She’s Been Pulled Over00:23:52 - Little Backstory00:25:48 - The Innovative and Creative Jim Rogers00:28:33 - Shake The Hand, Look ‘Em In The Eye and Remember Their Name00:32:33 - The Transfer To Louisville00:34:17 - Why Timmy Loves Chicago00:36:50 - The Importance Of Family00:39:23 - What Did You Want To Do In College?00:40:43 - Mom Goes To Mexico00:44:56 - Mom’s intro into Real Estate00:47:10 - Let Me Introduce Our Mexican Brother, Rodrigo00:53:52 - Be Hospitable00:58:50 - Selling Beach Front Real Estate In Mexico01:03:29 - Realizing Dad Was Different Than The Others01:13:35 - The Moment My Dad Knew He Like Your Dad01:17:03 - Where I Come From They Taught Us Not To Pee On OUR Hands01:18:56 - The Sting!01:21:53 - How Dad Proposed (Asked For Mom’s Hand In Marriage)01:25:19 - Will I Be Satisfied In Owensboro, KY?01:30:18 - So What Was Your Plan For Work?01:32:05 - A Man With A Machine Gun!?01:35:51 - Serving Tables01:38:24 - Switchboard Operator01:42:16 - The Power Of A Smile01:44:48 - Learning The Corporate Structure01:47:46 - Why Don’t You Come Work With Me?01:49:38 - Why Don’t You Just Open Up A Real Estate Company?01:56:13 - A New Life02:00:00 - There Is No Substitute For “Mom” (or “Dad”)02:02:34 - The Turning Point02:15:53 - You Were Changing02:23:43 - Love Covers A Multitude Of Sins02:34:14 - I Think It Is About You02:36:53 - You Are The Greatest Mom Ever!

Marketing isn’t magic—it’s just sales at scale. In this episode of Commercially Speaking, Bo and Timmy sit down with marketing expert Wes Gay to unpack why most commercial real estate professionals struggle to generate leads—and what to do about it.

From crafting crystal-clear messaging to playing the guide (not the hero), Wes walks brokers through a smarter, simpler way to get real results. You’ll learn:

• Why flexing on social media backfires
• How to talk so your ideal client actually listens
• The 3 things every broker should be doing to win more deals
• Why storytelling frameworks like StoryBrand can radically shift your approach
• The power of empathy in establishing authority and trust

Whether you’re a seasoned broker or just trying to get your marketing off the ground, this episode will change how you think about building your brand.

🎯 Don’t miss this masterclass in message clarity, lead generation, and CRE growth.

🎧 Listen now on Spotify and YouTube

🔗 Join Wes and Bo’s marketing cohort at wesgay.com/CS

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00 - Start00:14 - Cold Open01:08 - Thanks To Our Sponsors02:53 - Most Companies Are Really Bad At Talking About Themselves05:07 - Posting to flex05:30 - The Ideal Client Story08:00 - What problem are we solving? tension attracts attention09:35 - There’s an end goal in mind10:13 - The Client Is The Hero11:21 - We Are The Guide12:01 - Empathy + Authority = The Guide12:58 - So How Do We Demonstrate Our Authority In A Way That Wins Clients?16:02 - Marketing Overwhelm16:55 - What Works For CRE? (Direct Mail, Email, Podcasts, LinkedIn and Twitter/X)18:50 - Thanks To Our Sponsors19:53 - Where and How To CONSISTENTLY Demonstrate Your Expertise22:08 - Are Even Sure That Our Audience Knows What Brokers Do?23:15 - People Transact CRE For Only 2 Reasons!23:59 - Give Your Knowledge Away For Free?25:02 - Just Be An Expert Who Explains Things To People In A Way They Can Understand26:12 - “So, Here’s The Plan!”26:39 - Success Or Failure: The Way You Wrap The Story Up27:18 - CRE Marketing Mastermind30:49 - You Don’t Have To Do Social Media Unless You Do!32:58 - Before We Let You Go…34:23 - Pop Quiz

🚨 What happens when CRE goes terribly wrong? In this episode of Commercially Speaking, Bo and Timmy welcome Stuart and Ethan from Lipscomb Restoration to talk floods, fires, mold, and mayhem—and why disaster cleanup is the most overlooked skill in commercial real estate.

From self-storage infernos to basement floods no one saw coming, this episode is packed with real stories of real estate gone wrong—plus insider tips on how to protect your investment before disaster hits. Whether you're a broker, investor, or property owner, this one’s a must-listen.

🎯 Here’s what you’ll learn:

• Why commercial property insurance might not cover what you think
• How one rooftop plumbing fail wrecked 3 stories of a building
• The hidden threat of “category 3” water and how to handle it
• What mold, mice, and mystery smells can really cost you
• How to build a disaster plan that saves you money and stress

🎧 Listen now on Spotify and YouTube—and subscribe for more behind-the-scenes CRE stories.

🔗 Resources Mentioned:

• 💧Lipscomb Restoration Solutions - https://www.lipscombhydracleaning.com/
• 💦Lipscomb On Facebook - https://www.facebook.com/LipscombHydraCleaning
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Cold Open

00:01:30 - Thanks to our sponsors

00:02:10 - When Things Go Wrong

00:05:23 - How Does Someone Go Into Restoration?

00:10:42 - How To Talk Your Friend Into Joining Your Restoration Business

00:12:19 - Carpet Cleaning Goes Viral

00:16:37 - All Insurance Companies Are Not Created Equal

00:20:26 - An Idea For Using Ai To Shop for Insurance

00:23:51 - Language vs Interpretation of Insurance Policies

00:27:44 - A Strange Rain In Central City

00:31:26 - Contamination (Sh*t) Levels Explained

00:32:24 - Moister Meters

00:35:08 - The Mold You Know

00:36:34 - Any Room, Any Time, All At Once! (Mold)

00:38:00 - The Question Is: “Is There A Problem?”

00:39:54 - When To Call Y’all?

00:43:07 - How To Handle Smoke

00:48:03 - Restoration vs Re-modeling

00:49:36 - Ye Ole Freeze & Bust

00:50:49 - When The Water Rises So Does Business

00:53:18 - Being There For People’s Worst Days

00:54:26 - Trauma Amnesia

00:58:11 - Common Mistake Property Owners Make When Things Go Wrong

01:00:19 - Who You Gonna Call… First? (Insurance or Professional)

01:05:37 - Preventative Measures

01:09:09 - When To Let Your Faucets Drip?

01:12:06 - Flood By TikTok

01:13:17 - Ethan Give Stuart A Bath

01:17:10 - Material Selections

01:20:42 - Outro!