We sat down with Nick Huber—one of the most loved and hated voices in commercial real estate Twitter—and confronted him with his most controversial tweets in our new segment: “Defend That Tweet.”

But this episode isn’t just Twitter drama. We dive deep into:

• How Nick built a $150M storage empire
• Why he believes "common things done uncommonly well" is the secret to real wealth
• How to raise capital without begging
• What’s wrong with the current culture of entrepreneurship
• Why he picks fights online—and what it’s really done for his business

You might not agree with everything he says... but you won’t be able to stop listening.

• sweatystartup.com
• Buy Nick’s Book: https://a.co/d/cjNKEpJ

🎯 Whether you're a CRE pro, an aspiring entrepreneur, or just here for the internet chaos, this is an episode you don’t want to miss.

🎧 Listen now on YouTube, Spotify and Apple Podcasts

📢 Subscribe + drop a comment with your favorite quote from the episode

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Follow Nick Huber on X: @sweatystartup
• https://sweatystartup.com/
• Hire a remote team for your business: https://somewhere.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

• 
  

00:00 - Cold Open03:53 - Welcome05:02 - CCIM Classes Coming Up06:44 - Welcome, Nick Huber08:37 - 45 sec origin story09:21 - “The Sweaty Startup: How To Get Rich Doing Simple Things”11:15 - Where are the dumb people making good money?13:16 - My beef with entrepreneurship culture15:06 - “Follow Your Heart” Makes Me Angry16:25 - Why Is it So Satisfying To Do a Boring Job Well?20:35 - Everybody wants it right now25:07 - Flipping The Script When Pitching Investors28:55 - What’s wrong With Gary V’s Messaging?30:56 - Working In Waves32:49 - Working 60/70 hours a week warps your perception34:14 - Tell us about Twitter39:38 - Defend That Tweet50:14 - The Dark Side Of Influence52:02 - I understand why you wrote this book.55:56 - Final Thoughts on His Book57:27 - Outro58:24 - Happy Gilmore 2

What happens when you mix AI, hyperlocal intel, and one of the fastest-growing land brokers in Texas? You get Josh Bryan—a CRE pro who turned spreadsheets into a digital map room and land deals into generational wealth.

In this episode, we dive deep into how Josh went from an ad agency guy to what Bo calls “the Bob Knakal of Texas land.” You’ll learn how he’s tracking entitlements, planning for development, and navigating the politics of zoning like a master. We also get into how AI is changing the game, why brokers must become consultants, and how the next generation of CRE leaders will need to think differently to survive.

Whether you’re a land broker, developer, or just trying to understand what the hell entitlements are—this is the episode for you.

🎯 Topics Covered:

• What “entitlements” really mean
• How Josh maps city council data to outsmart the competition
• The danger of lazy brokerage
• AI’s role in the future of CRE—and why it won’t replace top brokers
• Building a digital map room to dominate your market

👉 Listen now on Spotify and YouTube

🔗 Subscribe for more no-BS CRE conversations every week

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Connect with Josh Bryan: https://bryanhaggardland.com/ LinkedIn: https://www.linkedin.com/in/josh-bryan-535a136/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

⏰Time Code⏰

00:00:00 - Cold Open00:03:18 - Welcome00:04:07 - Mom Gave Me A Ride To Work Today00:05:37 - Tell Us About Josh Bryan00:07:16 - If I’m Honest, Land Bores Me00:08:00 - Josh Bryan Origin Story00:16:26 - Unpacking “Entitlements”00:17:56 - It’s A Long Drawn Out Process00:22:30 - “The Process Goes Like This”00:28:24 - The “Bob Knakal” of Land In TX00:28:59 - How Josh Is Using Data To Drive Business00:30:43 - This Is One Of Those Deal Stories.00:37:46 - The Digital “Map Room”00:41:13 - How Do You Even Use Google Maps For This?00:42:36 - No Better Time To Specialize In Data Than Right Now00:46:34 - Are you Concerned Ai Will Eliminate The Need For A Broker?00:51:16 - How The Different Generations Are Using Ai00:53:20 - Tell Us About Liam01:04:57 - How Robert Downy Jr. Got Away With Black Face

What happens when a husband and wife decide to bet big on each other and on commercial real estate?

In this episode of Commercially Speaking, Bo and Timmy sit down with Brent and Amy Miller, the couple behind Synergy Investments, to unpack how they’ve built more than just a successful firm—they’ve built a place people never want to leave.

📈 What You’ll Learn:

• Why they treat every hire like family—and how that pays off
• How they balance marriage and business without losing their minds
• What it really looks like to make scary, stretch investments together
• Why empathy, trust, and transparency are their competitive edge
• How to build a culture that outlasts your competition

Whether you're married, in business, or both—this one will hit you where it matters.

🎧 Episode 103 is live now on YouTube, Spotify, and Apple Podcasts.

Connect with Brent and Amy: https://synergyinvestmentfund.com/

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Invest Brent and Amy: https://synergyinvestmentfund.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

00:00:00 - Cold Open00:03:05 - Welcome00:03:56 - Let Me Tell You About Brent & Amy Miller00:09:19 - Do you come here often?00:11:54 - Amy’s intro into CRE00:13:30 - Our Client Was Bo Barron00:14:44 - The 1st Investment00:19:09 - Tell me about your boys, Amy00:22:04 - Alright, I’ve got a question about Marinas00:24:31 - That’s how networking works00:27:01 - Brokers be talkin’00:32:26 - Tell us a little bit about your fund00:34:30 - What deals are you looking for?00:36:10 - At what point should I call you?00:37:55 - And what about the investment side?00:40:55 - CRE Investor Coach00:41:48 - Soft Commitments00:43:02 - What makes an investor a good fit?00:46:58 - That term annoys me00:48:36 - What are some of the fears that hold people back that an LP seat solves?00:50:15 - Fear is an indicator of your biggest opportunities00:58:14 - What’s your pump up song?01:03:01 - Go into business with family or no?01:06:53 - Could you work with your wife?01:08:54 - Where can they find you?01:11:20 - How does everybody not know this?

🏡 What if you could be the developer your hometown has been waiting for?

In this episode of Commercially Speaking, Bo and Timmy sit down with Kristi Kandel, a powerhouse real estate developer on a mission to revitalize overlooked communities by empowering locals to lead the change themselves.

From her early days developing Family Dollars across California to building a self-managing company and launching Local Real Estate Developer, Kristi is bridging the gap between mission and money. This episode is about creating freedom, wealth, and community impact—all at once.

🎯 What You’ll Learn:

• Why 75% of U.S. cities are under 10,000 people—and full of opportunity
• How locals (not corporations) are the key to Main Street’s comeback
• How to know if your town is ready for development
• What makes someone a great developer (it’s not what you think)
• How Kristi turned a bored-with-success moment into a new nationwide movement
• The framework she's using to help real people create real change

🎧 Whether you’re a flipper, a W2 warrior, or just someone with a dream for your town—this episode will spark something.

Listen now on Spotify, Apple Podcasts, and YouTube.

🔗 Learn more and get connected: LocalRealEstateDeveloper.com

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Learn more and get connected: LocalRealEstateDeveloper.com
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

00:00:00 - Cold Open00:04:14 - Welcome Kristi Kandel00:16:16 - Why Krispy Kreme Failed In Our Small Town00:19:43 - “Nobody Else Thinks They Can Do It”00:23:40 - Timmy Teaches Bo Word.00:25:13 - The 2 Types Of People That Can Become Developers00:27:29 - The Power Of Being a Local!00:29:25 - How Do I Know There’s Demand For Development00:34:41 - Pickleball00:37:09 - The Qualities/Characteristics of A Good Developer00:39:54 - Risk Tolerance, Problem Solving, Organization00:41:22 - A Strong Why00:42:56 - Every Community Has A Developer Who Doesn’t Know It Yet00:44:18 - How Did You Meet Beth Azor?00:45:48 - The Ripple Effect00:48:58 - The Impact You Can Make Is Huge!00:50:35 - AI Advisory Board00:56:18 - Navigating Working with Friends01:02:49 - Executive Assistants (superpowershq.com/commerciallyspeaking )01:05:18 - Pop Quiz

📈 2,351 buildings sold. One legendary career. One brand-new book.

In this kickoff to Season 3 of Commercially Speaking, Bo and Timmy Barron are joined by Bob Knakal, the man who's sold more buildings than anyone ever documented—and Rod Santomassimo, his longtime coach and co-author of the new book, Selling Buildings.

This episode is a masterclass in brokerage, relationships, risk, data, leadership, and legacy. You’ll hear:

• 🔥 Why Bob ran to the deli on 9/11—and how that moment changed his business forever
• 📊 How he averaged more than one building sale per week over four decades
• 🧠 Why Rod believes conviction + curiosity are the real broker superpowers
• 💥 What to do during a downturn, and how big bets during hard times pay off
• 🏙️ Why Bob believes right now may be the best buying moment NYC has ever seen

They also share behind-the-scenes stories, including:

• Bob’s obsession with baseball stats and how it shaped his sales career
• The origins of his now-iconic “broker baseball card”
• The strategic decisions that made Massey Knakal legendary
• Why Barbara Corcoran, Ryan Serhant, and other CRE titans are backing this new book

🎧 Whether you're an investor, a broker, or just a numbers nerd, this is one episode you don’t want to miss.

👉 Available now on Spotify, YouTube, and Apple Podcasts

🛒 Buy the book: Selling Buildings by Bob Knakal and Rod Santomassimo — Available now on Amazon https://a.co/d/6FTfXIP

Bob's Previous Episode: https://youtu.be/YRaKpbzMjiQ?si=aytG-cbsr_F8W-z9Rod's Previous Episode: https://youtu.be/UA0u5CMTb9Y?si=rl9mwlCb00qd7E1D

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 📚 ”Selling Buildings” by Bob Knakal & Rod Santomassimo — https://a.co/d/6FTfXIP
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

⏰ Timecode ⏰

00:00 - Cold Open03:49 - Welcome Bob “BFK” Knakal & Rod “CAC” Santomassimo06:50 - Why Did You Write The Book?10:50 - From Coach To Best Friend13:40 - Barbara Corcoran16:28 - The Book17:14 - Where Were You On 9/11?24:01 - This Isn’t Just A Book Of Stories26:36 - The Inflection Point Of 9/1131:11 - Downturn Tactics36:20 - The 4 Cs37:56 - Nothing Is Absolute40:58 - Baseball’s Influence On Bob’s Success46:11 - The Key To Differentiating Yourself48:28 - How Are Deals Different Now Than They Were 40 Years Ago?51:33 - BKREA Update56:11 - Bob’s Got A New Goal59:13 - Bob F***ing Knakal

🎉 100 episodes later… we bring you the woman who started it all: our mom.

In this very special milestone episode of Commercially Speaking, Bo and Timmy sit down with Jo Barron, the original communicator, a real estate entrepreneur, teacher, ballerina, and matriarch of the Barron family. What starts as a celebration of 100 episodes becomes a heartfelt, hilarious, and often tear-inducing journey through faith, marriage, parenting, storytelling, hospitality, entrepreneurship, and legacy.

Jo shares how she sold condos in Acapulco, turned open houses into theater, started a Century 21 franchise in a hotel lobby, raised six kids (plus a few extras), and came to faith in Christ in her 30s—all while never backing down from a good story or a great handshake.

🎙️ What You’ll Hear:

• How Jo sold luxury condos on the beach at age 22
• The story of breaking off her engagement… then winning back Bo and Timmy’s dad
• Why communication is the most underrated real estate skill
• Her unlikely experience with machine guns, money counting, and a Tommy gun at 14
• How hospitality shaped their family—and 12+ families who lived in their home
• What it means to truly listen, truly lead, and truly love

🎧 You don’t need to know CRE to love this episode—you just need a mom.

Join us in honoring a life well-lived and a legacy still unfolding.

👉 Listen now on Spotify, Apple Podcasts, or YouTube

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

• 
  

Time Code

00:00:00 - It’s Finally Happening!00:02:12 - Thanks To Our Sponsors!00:02:47 - Can We Open With Prayer?00:03:57 - Why Didn’t You Want To Do This?00:06:05 - Bo Started In Residential!!?00:11:19 - Why Am I Here!?00:13:19 - If Communication Is Hereditary, We Got It From You00:15:40 - Everyone’s Favorite Mom00:17:37 - Can’t Tell You How Many Times She’s Been Pulled Over00:23:52 - Little Backstory00:25:48 - The Innovative and Creative Jim Rogers00:28:33 - Shake The Hand, Look ‘Em In The Eye and Remember Their Name00:32:33 - The Transfer To Louisville00:34:17 - Why Timmy Loves Chicago00:36:50 - The Importance Of Family00:39:23 - What Did You Want To Do In College?00:40:43 - Mom Goes To Mexico00:44:56 - Mom’s intro into Real Estate00:47:10 - Let Me Introduce Our Mexican Brother, Rodrigo00:53:52 - Be Hospitable00:58:50 - Selling Beach Front Real Estate In Mexico01:03:29 - Realizing Dad Was Different Than The Others01:13:35 - The Moment My Dad Knew He Like Your Dad01:17:03 - Where I Come From They Taught Us Not To Pee On OUR Hands01:18:56 - The Sting!01:21:53 - How Dad Proposed (Asked For Mom’s Hand In Marriage)01:25:19 - Will I Be Satisfied In Owensboro, KY?01:30:18 - So What Was Your Plan For Work?01:32:05 - A Man With A Machine Gun!?01:35:51 - Serving Tables01:38:24 - Switchboard Operator01:42:16 - The Power Of A Smile01:44:48 - Learning The Corporate Structure01:47:46 - Why Don’t You Come Work With Me?01:49:38 - Why Don’t You Just Open Up A Real Estate Company?01:56:13 - A New Life02:00:00 - There Is No Substitute For “Mom” (or “Dad”)02:02:34 - The Turning Point02:15:53 - You Were Changing02:23:43 - Love Covers A Multitude Of Sins02:34:14 - I Think It Is About You02:36:53 - You Are The Greatest Mom Ever!

Marketing isn’t magic—it’s just sales at scale. In this episode of Commercially Speaking, Bo and Timmy sit down with marketing expert Wes Gay to unpack why most commercial real estate professionals struggle to generate leads—and what to do about it.

From crafting crystal-clear messaging to playing the guide (not the hero), Wes walks brokers through a smarter, simpler way to get real results. You’ll learn:

• Why flexing on social media backfires
• How to talk so your ideal client actually listens
• The 3 things every broker should be doing to win more deals
• Why storytelling frameworks like StoryBrand can radically shift your approach
• The power of empathy in establishing authority and trust

Whether you’re a seasoned broker or just trying to get your marketing off the ground, this episode will change how you think about building your brand.

🎯 Don’t miss this masterclass in message clarity, lead generation, and CRE growth.

🎧 Listen now on Spotify and YouTube

🔗 Join Wes and Bo’s marketing cohort at wesgay.com/CS

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00 - Start00:14 - Cold Open01:08 - Thanks To Our Sponsors02:53 - Most Companies Are Really Bad At Talking About Themselves05:07 - Posting to flex05:30 - The Ideal Client Story08:00 - What problem are we solving? tension attracts attention09:35 - There’s an end goal in mind10:13 - The Client Is The Hero11:21 - We Are The Guide12:01 - Empathy + Authority = The Guide12:58 - So How Do We Demonstrate Our Authority In A Way That Wins Clients?16:02 - Marketing Overwhelm16:55 - What Works For CRE? (Direct Mail, Email, Podcasts, LinkedIn and Twitter/X)18:50 - Thanks To Our Sponsors19:53 - Where and How To CONSISTENTLY Demonstrate Your Expertise22:08 - Are Even Sure That Our Audience Knows What Brokers Do?23:15 - People Transact CRE For Only 2 Reasons!23:59 - Give Your Knowledge Away For Free?25:02 - Just Be An Expert Who Explains Things To People In A Way They Can Understand26:12 - “So, Here’s The Plan!”26:39 - Success Or Failure: The Way You Wrap The Story Up27:18 - CRE Marketing Mastermind30:49 - You Don’t Have To Do Social Media Unless You Do!32:58 - Before We Let You Go…34:23 - Pop Quiz

🚨 What happens when CRE goes terribly wrong? In this episode of Commercially Speaking, Bo and Timmy welcome Stuart and Ethan from Lipscomb Restoration to talk floods, fires, mold, and mayhem—and why disaster cleanup is the most overlooked skill in commercial real estate.

From self-storage infernos to basement floods no one saw coming, this episode is packed with real stories of real estate gone wrong—plus insider tips on how to protect your investment before disaster hits. Whether you're a broker, investor, or property owner, this one’s a must-listen.

🎯 Here’s what you’ll learn:

• Why commercial property insurance might not cover what you think
• How one rooftop plumbing fail wrecked 3 stories of a building
• The hidden threat of “category 3” water and how to handle it
• What mold, mice, and mystery smells can really cost you
• How to build a disaster plan that saves you money and stress

🎧 Listen now on Spotify and YouTube—and subscribe for more behind-the-scenes CRE stories.

🔗 Resources Mentioned:

• 💧Lipscomb Restoration Solutions - https://www.lipscombhydracleaning.com/
• 💦Lipscomb On Facebook - https://www.facebook.com/LipscombHydraCleaning
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Cold Open

00:01:30 - Thanks to our sponsors

00:02:10 - When Things Go Wrong

00:05:23 - How Does Someone Go Into Restoration?

00:10:42 - How To Talk Your Friend Into Joining Your Restoration Business

00:12:19 - Carpet Cleaning Goes Viral

00:16:37 - All Insurance Companies Are Not Created Equal

00:20:26 - An Idea For Using Ai To Shop for Insurance

00:23:51 - Language vs Interpretation of Insurance Policies

00:27:44 - A Strange Rain In Central City

00:31:26 - Contamination (Sh*t) Levels Explained

00:32:24 - Moister Meters

00:35:08 - The Mold You Know

00:36:34 - Any Room, Any Time, All At Once! (Mold)

00:38:00 - The Question Is: “Is There A Problem?”

00:39:54 - When To Call Y’all?

00:43:07 - How To Handle Smoke

00:48:03 - Restoration vs Re-modeling

00:49:36 - Ye Ole Freeze & Bust

00:50:49 - When The Water Rises So Does Business

00:53:18 - Being There For People’s Worst Days

00:54:26 - Trauma Amnesia

00:58:11 - Common Mistake Property Owners Make When Things Go Wrong

01:00:19 - Who You Gonna Call… First? (Insurance or Professional)

01:05:37 - Preventative Measures

01:09:09 - When To Let Your Faucets Drip?

01:12:06 - Flood By TikTok

01:13:17 - Ethan Give Stuart A Bath

01:17:10 - Material Selections

01:20:42 - Outro!