Episodes

  • Are You Really Creating? Navigating the Blurry Lines of Modern Content Creation

    Are You Really Creating? Navigating the Blurry Lines of Modern Content Creation
    Jun 19 2025
    Are you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don’t miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it’s hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here’s why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    24 mins
  • Fastest Path To Cash Strategies: Business Creator Club Live Office Hours

    Fastest Path To Cash Strategies: Business Creator Club Live Office Hours
    Jun 17 2025
    Today we are bringing you something special! A behind the scenes look atone of the businesscreator.club office hours. We had a high-impact discussion on moving from one-on-one sales to scalable one-to-many models with content. We answered questions about launching podcasts, repurposing content, and growing a valuable network. We also discussed how to leverage collaborations to build authority and boost sales. Here are some of the top moments. 1. Validated the Interview Model as a Sales Engine - The interview model is still viable—when done strategically. Use it to build real relationships and create opportunities for collaboration and sales. 2. Leveraged “Ladder of Influence” Framework - Target guests based on tiers (C → B → A). Start with peers and move up by leveraging each guest's network. 3. Created the “Fastest Path to Cash” Flow - Focus first on direct relationships (the guest) and convert them or collaborate with them to reach their audience. This is quicker than cold ads or SEO. 4. Clarified the Expert Positioning in Interviews - Shift from “reporter” to “collaborator” by injecting your own insights in interviews. This positions you as an expert too. 5. Set the Playbook for Growth via Ask Framework - After every interview, ask these 3 things to ensure a constant flow of leads and opportunities. Timestamped Overview: [00:00] Intro: Behind the scenes of the Business Creator Club’s first Q&A session [02:30] Surya’s question: Is the interview model still worth it in 2025? [05:00] The ladder of influence: How to strategically choose your guests [07:30] Podcasting as a lead-gen tool: building rapport with your guest [10:00] Breaking down podcast discoverability, retention, and what actually works [13:40] Paid reach vs. organic growth: When should you spend to accelerate? [17:00] Why most interview podcasts sound the same — and how to stand out [20:30] Flipping the script: How to position yourself as an expert within the interview [23:30] Leveraging your guests for offers, referrals, and warm intros [27:00] Fastest Path to Cash: Using 1:1 conversations to unlock 1:many opportunities [30:45] How to build value before you make the ask [34:10] Surya’s lightbulb moment: From interview to relationship engine [37:35] Dana’s question: How do you get guests when you’re just starting out? [41:00] How to turn one interview into a referral chain of ideal guests [44:25] Final tips: Use content as a vehicle to connect and collaborate Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    49 mins
  • How to Monetize Today Without Needing Your Own Offer (Rerun)

    How to Monetize Today Without Needing Your Own Offer (Rerun)
    Jun 12 2025
    Hey fam! Today we are sharing with you an episode with Deidre from Capsho that we released last year. As we've been talking lots about monetization, strategy and how to scale your business offer on Business Creator Club (BTW, you haven't joined us yet?! Just click here -> https://businesscreator.club/) we thought this would be the perfect episode for today. Enjoy! We will be discussing a new massive opportunity to monetize (even if you have no offer!) 😳, their recent live event, the power of relationship marketing, and how you can do it in just a few simple steps! We will be diving into the three core human superpowers for creating content and the impact of attention as the new currency for monetization. This is a game-changer for entrepreneurs in 2024! Which is the reason why we dropped it as a LIVE and bonus episode for everyone to take advantage of this. It is just that good! See you there! Timestamped Overview: 00:00 Organizing a live event is no joke. 03:49 Josh Tapp discusses relationship marketing's powerful growth. 08:44 AI fundamentally changes human role in content. 11:21 Desire for superpower, research-based content creation. 13:59 Creating high-quality YouTube content requires strategic planning. 17:54 Invested $25,000, changed everything, official partner. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    21 mins
  • How To Get Your First 500 Email Subscribers with Shelley Niehaus

    How To Get Your First 500 Email Subscribers with Shelley Niehaus
    Jun 10 2025
    👉‍ Join us at https://businesscreator.club/ we are live and we are accepting our first founding members! come hang out and build the frameworks needed to succeed in your content and business! Is email one of those things that continue to slip through your fingers???? How do we build our list!? We’ll today you are in luck! We were on the same boat! unsure how to take that crucial step from social media to email marketing. Today I sit down with email marketing expert Shelly Niehaus to uncover the secrets of growing your first email list and reaching those coveted 500 subscribers. #GoldenBoulders you don’t want to miss (they blew my mind): -The surprising value of unsubscribes (and why you should embrace them) -What to do in the critical 15-30 minutes after someone joins your list -How to craft an effective email sequence without overwhelming yourself -The one thing that will set you apart in your first emails and hook your reader. We also tackle common concerns like "What if I don't have a product ready?" and "How do I re-engage a dormant list?" Shelly crushes it by providing a roadmap for email marketing success. Enjoy! Timestamped Overview: [00:00] Why Shelly’s email magic is so needed [02:30] The missing link between your content and your sales: email [05:00] The wake-up call: “Why isn’t anyone buying?” → answer = your list [07:00] Step 1: Pick a platform (and don’t overthink it!) [09:30] Step 2: Solve one quick problem → lead magnet = your “appetizer” [13:00] What makes a good lead magnet vs. what gets ignored [16:00] Should you use a freebie… or send them straight to your newsletter? [18:30] How to make lead magnet delivery feel personal and powerful [22:00] Why “starting messy” beats being perfect — always [25:00] That awkward moment when you ghosted your list — and how to fix it [28:30] Rethinking unsubscribes: why they’re actually a win [32:00] Email like a human: sending DMs, Looms, or voice notes to build trust [37:00] Build WITH your people: what to ask your audience before your next offer Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/home https://www.linkedin.com/in/shelly-niehaus-7680652/ https://www.instagram.com/shellyniehaus/?hl=en Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    45 mins
  • How to Get Unstuck & Start Monetizing with Content Creation

    How to Get Unstuck & Start Monetizing with Content Creation
    Jun 5 2025
    Are you struggling to get your content creation off the ground? You're not alone. Many entrepreneurs and business owners find themselves overwhelmed by the prospect of consistently producing valuable content. But what if I told you there's a way to simplify the process and start building your online presence today? In this episode, I share a recent conversation with my former fitness coach, Wes, who's looking to launch his own business and create profitable content. I walk you through a step-by-step process to: - Organize your ideas - Identify and address friction points - Leverage existing resources - Implement a simple content framework and get traction FAST Today’s episode will help you overcome content creation paralysis and start building your online presence today! Also, https://businesscreator.club/ is live and we are accepting our first founding members! come hang out and build the frameworks needed to succeed in your content and business! Timestamped Overview: [00:00] Love for the Business Creator Club and its new 17-day challenge [01:00] The call that sparked this episode: reconnecting with his former fitness coach [03:30] Step 1: Dump every idea in your head onto paper — don’t overthink it [04:30] Step 2: Identify your friction points (editing, gear, time, confidence) [05:30] Step 3: Take inventory of your available resources — start with what you’ve got [07:00] Why going live is the fastest way to build confidence and get feedback [08:30] The HSO framework [11:00] Wes finds clarity: he can do two videos a day just from repackaging common questions Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    16 mins
  • How to Succeed In Content Even as a Shy Introvert with Laurie-Ann Murabito

    How to Succeed In Content Even as a Shy Introvert with Laurie-Ann Murabito
    Jun 3 2025
    https://businesscreator.club/ is live fam! come join the community! Become a founding member! Now on to the episode! Ever felt like your shyness was holding you back from sharing your message with the world? You're not alone. Today we chat with Laurie-Ann Murabito, a reformed shy girl who accidentally became a professional speaker and now helps others find their voice on stage. Laurie-Ann's journey from painfully shy to confident public speaker is both inspiring and practical. Her story proves that with persistence and the right mindset, anyone can overcome their fears and become an impactful communicator. Some of the #GoldenBoulders: - How to dig into your “public speaker self” - Tops tips to find your authentic voice and why is important - Why being yourself will bring more money - How to never run out of ideas - Teleprompter secrets! Ready to amplify your voice and make an impact? Listen now and discover how to overcome your fears and become the speaker you're meant to be. Timestamped Overview: [00:00] Intro: Meet Laurie-Ann – shy girl turned award-winning speaker + coach [03:00] Her first transformation: learning to hold eye contact & take up space [05:00] Baby steps to confidence: just one look, one line, one tip at a time [08:00] Teleprompter tips: why it’s a tool, not a crutch — and how to prep for it like a pro [13:00] Finding your speaker identity: 3 words to define how you want to show up [17:00] What if I’m not “funny” or “approachable”? How to get feedback and use it strategically [22:00] Why being yourself is your shortcut to speed, clarity, and consistency [26:00] What to do when imposter syndrome hits hard (especially on camera) [30:00] Why “everyday” stories are your best content bank — if you learn to notice them [37:00] Golden boulder: “If you’re not embarrassed by your first content, you waited too long”- Connect with Laurie-Ann: https://speakandstandout.com/ https://www.instagram.com/laurieann.murabito/?hl=en https://www.linkedin.com/in/laurie-ann-murabito Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    43 mins
  • How to Monetize Your Expertise When When Starting From Scratch

    How to Monetize Your Expertise When When Starting From Scratch
    May 29 2025
    You can join us in ⁠https://businesscreator.club/⁠ Ever feel like you're shouting into the void with your content? You're not alone. Today I sit down with Dana Darr, one of our Business Creator Club founding members, to discuss the challenges of monetizing content and finding your footing in the digital landscape. Dana shares his journey, recent negative experiences, and his current quest to leverage his skills in a more entrepreneurial capacity. We dive deep and brainstorm in order to clarify communicating the value proposition and finding the right audience for his services. Key Insights from Our Chat: • How to narrow down and pick the problem you solve. • How to discover key communities with big leads • How to frame your content to help your ideal client • The value of direct outreach and what comes next Whether you're a seasoned content creator or just starting out, this conversation offers valuable insights into the process of turning your skills into a viable business. It's a reminder that the path to success often involves stepping out of your comfort zone and embracing the learning process. Timestamped Overview: [00:00] Intro: Why this is a “very different” episode [02:00] How Dana found the show — the newsletter series that inspired him [04:00] His current transition: job loss → full-time content creation [06:00] Wrestling with burnout and capacity [08:00] The challenge: “How do I explain what I do… and sell it?” [10:00] Breaking down a key lesson: create with your audience, not for them [13:00] Using interviews as a stealth discovery/sales strategy [17:00] Clarity through content: diagnosing the actual ideal customer [20:00] How to qualify your clients before you waste energy [24:00] UX design examples: churn, onboarding, and AI integration [28:00] Who are you really helping — and do they have money? [34:00] Start small: solve one specific problem for one ideal client [40:00] Prospecting strategy: where to find your people, and how to DM them [48:00] The 5-call tactic that landed Luis his first clients [51:00] Outreach reframed: “I’m curious, not pitching” [54:00] What’s coming next in Business Creator Club Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    59 mins
  • Connecting With Your Ideal Customers in the Digital Age

    Connecting With Your Ideal Customers in the Digital Age
    May 27 2025
    You can join us in https://businesscreator.club/ Are you struggling to transition from in-person networking to online connections? You're not alone. In this episode, I sit down with Marie-Nicole, a Business Creator Club founding member, to explore the challenges and opportunities of building meaningful relationships and business in the digital world. We go full behind the scenes mode in her journey from running a physical retail space and creative co-working hub to offering online coaching services. We discuss the hurdles she's faced in adapting her networking strategies and how she's working to overcome them. Key Takeaways from Our Conversation: - How to tackle outreach in online networking - Strategies for finding and engaging with your ideal audience online - How to leverage content creation to attract potential clients - Tips for transitioning from physical to digital networking spaces - The value of one-on-one conversations in building business relationships If you're feeling stuck in your online networking efforts or looking for fresh ideas to connect with potential clients, this episode is packed with actionable insights. Learn how to bridge the gap between physical and digital networking, and discover strategies to make your online presence work harder for your business. Ready to take your online networking to the next level? Tune in now and join us in the Content is Profit Facebook group to put these strategies into practice! Website: https://www.bymarienicole.comYouTube: @marie.nicole.meunierhttps://www.youtube.com/channel/UC9B49F2WGug-JahY4jsqX0AInstagram: @marie.nicole.meunierhttps://www.instagram.com/marie.nicole.meunier/Apple Podcast: A Life By Design https://podcasts.apple.com/au/podcast/a-life-by-design/id1665025007 Timestamped Overview: [00:00] Intro: What makes this episode different — a real coaching call [01:00] Overview of the Business Creator ecosystem and purpose of the Club [04:00] Marie-Nicole’s backstory: from creative coworking to personal coaching [08:00] Transitioning from space-based business to personal brand and service [11:00] The fear of feeling narcissistic when promoting yourself [15:00] Dharma coaching, embodiment work, and seasonal energy alignment [19:00] Real-world pivots: streamlining offerings for sustainability [24:00] Using content to find your people — the balance of art and business [28:00] How podcasting opened unexpected doors (and built momentum) [34:00] Paid vs. organic content strategies and YouTube experiments [40:00] Tactical advice: how to proactively create conversations and leads [48:00] Translating in-person strategies into the online world [53:00] Wrapping up: creating content that aligns with your energy and message Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    51 mins
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