In this episode, Aaron Lober shares his journey in marketing and his role at CADDi, a manufacturing technology company.

Aaron discusses the importance of storytelling in marketing and how CADDi is revolutionizing the manufacturing industry. He offers valuable insights on:

• Evolving go-to-market strategies
• The shift towards inbound demand generation
• Balancing metrics with storytelling
• The strategic use of AI in marketing
• The crucial role of branding

Aaron also provides leadership advice, emphasizing the importance of investing in people and creating a supportive work environment.

This conversation is packed with practical tips for marketers at all levels, from students to seasoned professionals. Aaron's experience and perspective offer a comprehensive look at the current state and future of marketing in the tech industry.

In this episode, we dive deep into the world of marketing with Lindsey Havens, VP of Marketing at Finite State.

Lindsey shares her journey from forensic psychology to cybersecurity marketing. She offers valuable insights on go-to-market strategies, demand generation, and content creation.

The discussion covers key topics like:

• Using account-based marketing for targeted engagement
• Creating authentic content that solves customer problems
• Balancing metrics for holistic marketing success
• Leading with empathy and fostering team growth

Lindsey also provides advice for aspiring marketers and early-stage startups. She emphasizes the importance of aligning your career with your passions and focusing on solving real customer problems.

This episode is packed with practical tips and strategies for marketers at all levels.

In this episode, we dive into the world of autonomous vehicle marketing with Sheryl Seitz, VP of Marketing and Communications at May Mobility.

Sheryl shares her journey from brand enthusiast to marketing leader in the tech industry. She discusses the challenges and opportunities of marketing innovative technologies like autonomous vehicles.

We explore May Mobility's mission to create greener, more efficient cities through autonomous transit solutions. Sheryl offers insights on marketing strategies for both existing and potential customers in this emerging field.

The conversation covers content creation, metrics, and the importance of consistent branding. Sheryl also provides valuable advice for aspiring marketers.

This episode offers a fascinating look at marketing's role in shaping the future of urban transportation.

In this episode, we talk with Rafael Campillo, Chief Marketing Officer at Mobbeel, a company specializing in digital identity verification.

Rafael shares his journey from software engineering to marketing, highlighting how his technical background blends with his people skills in his current role. He discusses Mobbeel's fascinating origin story and their current focus on identity verification technology.

The conversation covers various aspects of marketing strategy, including:

• Inbound and outbound marketing approaches
• The importance of partner channels for growth
• Key metrics and the challenges of measuring branding impact
• Leadership principles in marketing teams

Rafael also offers valuable advice for tech startups on product-market fit and growth strategies.

This episode provides insights for marketers, startup founders, and anyone interested in the intersection of technology and marketing.

In this episode, Alex Babar shares insights from his marketing career in the tech industry. He discusses:

• His journey into marketing and why he chose tech
• Strategies for go-to-market planning
• Approaches to marketing metrics and what matters most
• Common misconceptions about product marketing
• Tips for building and managing marketing teams
• Advice for aspiring marketers
• How startups can accelerate product-market fit

Alex emphasizes the importance of understanding both marketing and sales perspectives. He advocates for focusing on revenue-driving metrics over vanity metrics. For startups, he recommends concentrating efforts on validating core ideas rather than pursuing too many directions.

This conversation offers valuable lessons for marketers at various career stages, especially those in tech and B2B industries.

In this episode, we dive deep into the world of marketing with Maria Shestakova, Chief Marketing Officer at Apifonica Genius.

Maria shares her journey in marketing and offers valuable insights on go-to-market strategies, demand generation, and product marketing. She emphasizes the importance of understanding your target audience and testing different approaches.

Key topics covered include:

• Designing go-to-market experiments

• Marketing to existing vs. new customers

• Capturing buyer personas and pain points

• Effective channels for lead generation

• Aligning product marketing with sales

Maria also provides advice for young marketers and startups, stressing the value of practical experience, continuous learning, and experimentation.

This episode is packed with actionable tips for marketers at all levels, from beginners to seasoned professionals.

In this insightful episode, Josephine Wong shares her expertise in marketing, sales, and product strategy. She discusses:

• The challenges of marketing in a nascent industry

• Effective channels for B2B lead generation

• The importance of content creation and distribution

• Her perspective on AI in marketing

• Branding strategies for B2B companies

• Aligning product marketing with sales efforts

• Developing go-to-market strategies for new products

Josephine offers valuable insights on buyer psychology, educational marketing, and simplifying complex messages. She emphasizes the importance of human creativity in marketing while acknowledging the efficiency gains from AI tools.

This episode is packed with practical advice for marketers, especially those in B2B and SaaS industries.

In this episode, we dive deep into the world of marketing with Rahul Kohli, VP of Marketing at Leoforce.

Rahul shares his journey into marketing and explains how Leoforce uses AI to revolutionize recruiting. He offers valuable insights on go-to-market strategies, demand generation, and the importance of understanding customer needs.

The conversation covers hot topics like content creation, the role of AI in marketing, and the significance of metrics. Rahul also discusses branding challenges and provides advice on aligning product marketing with sales.

Wrapping up, Rahul shares his thoughts on leadership in marketing and offers guidance for aspiring marketers. This episode is packed with practical wisdom for marketers at all levels, from students to seasoned professionals.