Step into the world of podcast analytics and discover tools from Apple Podcasts, Spotify, and YouTube. If you're a podcaster, understanding the differences between downloads, listens, and views is crucial. Focus on metrics like average consumption percentage and total listen time to get a clearer picture of your podcast's success.
Find out how analytics can help you compare episode performance, revealing which topics and formats resonate most with your audience. Dive into insights about your listener base by examining demographics such as location, age, and gender. Plus, explore the latest engagement features, like comments and reactions on Spotify, to enhance your connection with listeners.

Episode Links:

• Apple Podcasts
• Spotify for Podcasters
• YouTube
• Neil’s Email: Neil@podiumpodcastco.com

Connect with Us

• Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
• Learn More: Continuing Studies Podcast
• Follow: Continuing Studies LinkedIn Page
• Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
• Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
• Twitter: @namcphedran / @podiumpodcastco
• Youtube
• HigherEdPods

Chapters:

• (00:00) - Introduction
• (00:41) - Analytics Overview
• (02:09) - Understanding Downloads
• (05:54) - Importance of Consumption Metrics
• (08:36) - Comparing Episode Performance
• (12:24) - Listener Engagement
• (16:30) - Audience Demographics Insights
• (19:07) - Where to Start in Analytics
• (21:33) - Spotify Comments
• (23:37) - Leveraging Engagement Feature
• (25:40) - Conclusion

How The Poison Lab podcast brings together experts in the medical community.

Dr. Ryan Feldman, clinical toxicologist and host of The Poison Lab podcast, delves into the power of podcasting to connect niche experts across fields and share critical insights into rare toxicology cases. Dr. Feldman discusses how his podcast bridges the gap between specialists in toxicology and a wider audience, offering a platform for experts to share their unique experiences in managing complex and often high-stakes medical situations. By bringing together voices from across the toxicology and medical communities, Dr. Feldman’s podcast fosters collaboration and creates a valuable resource for both professionals and enthusiasts eager to learn more about the hidden challenges of poison management and emergency response.

Episode Links:

• The Poison Lab
• Ryan Feldman
• Don't Put It In Your Mouth | YouTube

Connect with Us

• Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
• Learn More: Continuing Studies Podcast
• Follow: Continuing Studies LinkedIn Page
• Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
• Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
• Twitter: @namcphedran / @podiumpodcastco
• Youtube
• HigherEdPods

Chapters:

• (00:00) - Introduction
• (03:39) - Origins of The Poison Lab Podcast
• (05:46) - University Connections and Teaching
• (06:59) - Using the Podcast for Educational Purposes
• (08:37) - Target Audience and Broader Appeal
• (10:58) - Listener Engagement and Questions
• (11:53) - Memorable Cases and Stories
• (15:01) - High Acuity, Low Occurrence Events
• (17:40) - Building Connections with Experts
• (20:20) - Rare and Tricky Diagnoses
• (22:58) - Production and Content Development
• (24:33) - Balancing Medical Routines and Creative Exploration
• (26:42) - Future Topics and Upcoming Episodes
• (29:38) - Conclusion

Can you tell a story through sound?

Sam Harnett and Chris Hoff, creators of Ways of Knowing, discuss their journey of blending sound and academia in this captivating episode. Frustrated with the repetitive nature of public radio, they shifted focus to sound as a central storytelling tool, using it to evoke emotions and memories in ways traditional narratives can't. Their project, Ways of Knowing, challenges how academic knowledge can be conveyed through immersive audio, collaborating with universities to produce sonically rich, intellectually rigorous content. This conversation dives deep into their creative process, technical challenges, and the future of audio storytelling in education.

Episode Links:

• The World According to Sound
• Ways of Knowing
• Sam Harnett: LinkedIn
• Chris Hoff: LinkedIn

Connect with Us

• Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
• Learn More: Continuing Studies Podcast
• Follow: Continuing Studies LinkedIn Page
• Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
• Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
• Twitter: @namcphedran / @podiumpodcastco
• Youtube
• HigherEdPods

Chapters:

(00:00:00) Introduction
Neil and Jennifer introduce guests Sam Harnett and Chris Hoff from the Ways of Knowing podcast.
(00:03:04) The World According to Sound
How The World According to Sound started as a reaction to traditional public radio formats.
(00:06:07) Sound and Memory
The immersive soundscapes used to evoke both learning and emotional responses.
(00:09:58) Humanities and Sound in Podcasting
The challenges and opportunities of bringing humanities research to life through sound.
(00:12:16) Producing High-Quality Soundscapes
The technical side of the podcast, from recording sound to mixing it for immersive experiences.
(00:13:39) Importance of Sound Design
The significance of strong sound design and thoughtful podcast structure.
(00:16:20) University Collaborations
How each season of Ways of Knowing is shaped by different academic institutions.
(00:20:46) Future Topics and Ambitions
Potential future topics including the economics of higher education.
(00:25:27) Creating Evergreen Content
The importance of creating evergreen content that remains relevant.
(00:29:41) Audio vs. Video
The trend towards video in podcasting and why Sam and Chris focus solely on audio.
(00:34:20) Conclusion

• (00:00) - Introduction
• (03:04) - The World According to Sound
• (06:07) - Sound and Memory
• (09:58) - Humanities and Sound in Podcasting
• (12:16) - Producing High-Quality Soundscapes
• (13:39) - Importance of Sound Design
• (16:20) - University Collaborations
• (20:46) - Future Topics and Ambitions
• (25:27) - Creating Evergreen Content
• (29:41) - Audio vs. Video
• (34:20) - Conclusion

Website insights and essentials from Brenden Mulligan of Podpage.

Brenden Mulligan, founder of Podpage, shares his journey from the music industry to podcasting, highlighting the importance of owning your platform through a dedicated podcast website. He discusses common mistakes podcasters make with their online presence, the value of SEO for improving discoverability, and the benefits of offering multiple platforms for listeners. The conversation also covers how higher education podcasters can leverage websites to boost engagement and create lasting connections with their audience while exploring the future potential of Podcasting 2.0.

Episode Links:

• Brenden Mulligan: LinkedIn
• Podpage

Connect with Us

• Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
• Learn More: Continuing Studies Podcast
• Follow: Continuing Studies LinkedIn Page
• Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
• Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
• Twitter: @namcphedran / @podiumpodcastco
• Youtube
• HigherEdPods

Chapters:

(00:00:00) Introduction
Neil and Jen introduce guest Brenden Mulligan, founder of Podpage.
(00:02:10) Journey into Podcasting
Brenden’s journey into podcasting and why podcasters need to own their content through websites.
(00:05:52) Challenges Large Websites for Podcasts
The difficulties higher education institutions face when adding podcasts to their large websites.
(00:08:58) Customization in Podpage
How podcasters can align their website with existing brand identities.
(00:10:19) Common Website Mistakes
The most frequent mistakes podcasters make when creating their websites.
(00:13:23) Offering Multiple Platforms
The importance of providing links to multiple podcast platforms.
(00:14:47) Using Categories Effectively
How categorizing podcast episodes can enhance user experience.
(00:17:47) Improving Podcast Discovery
Making content discovery easier and driving podcast visibility.
(00:23:49) The Potential of Podcasting 2.0
The value-for-value model and the challenges of micropayments in podcasting.
(00:32:32) SEO and Website Ownership
Why owning a dedicated website can improve search engine rankings.
(00:35:19) Conclusion

• (00:00) - Introduction
• (02:10) - Journey into Podcasting
• (05:52) - Challenges Large Websites for Podcasts
• (08:58) - Customization in Podpage
• (10:19) - Common Website Mistakes
• (13:23) - Offering Multiple Platforms
• (14:47) - Using Categories Effectively
• (17:47) - Improving Podcast Discovery
• (23:49) - The Potential of Podcasting 2.0
• (32:32) - SEO and Website Ownership
• (35:19) - Conclusion

Creating Stanford GSB’s Flagship Podcast If/Then.

"Why does it have to be a podcast?" Jenny Luna from Stanford Graduate School of Business returns to Continuing Studies to discuss the deliberate choices behind launching their flagship show, If/Then and why podcasting, among other communication channels, was the ideal platform to amplify the impactful research of Stanford GSB faculty. Jenny shares the strategic decisions that shaped the show—from selecting the right host with deep institutional knowledge to creating content that resonates with their audience. Her insights reveal the critical role of podcasting in advancing academic storytelling and outreach in the world of higher education.

Episode Links:

• Jenny Luna: LinkedIn
• Stanford Profile: Jennifer Luna
• Jenny’s Podcast: If/Then: Business, Leadership, Society

Connect with Us

• Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
• Learn More: Continuing Studies Podcast
• Follow: Continuing Studies LinkedIn Page
• Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
• Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
• Twitter: @namcphedran / @podiumpodcastco
• Youtube
• HigherEdPods

Chapters:

(00:00:00) Introduction
Neil and Jen introduce return guest Jenny Luna, producer of Stanford GSB's new flagship podcast If/Then.
(00:03:41) If/Then Podcast
The concept and focus behind the If/Then podcast.
(00:05:06) Topic Selection
How topics and faculty are chosen based on relevance and impact.
(00:06:03) Choosing the Host
Selecting an internal host familiar with the GSB culture and strong faculty rapport.
(00:07:54) Why Podcasting?
Why the GSB decided to focus on podcasting as a major communications channel.
(00:09:38) Success Factors
Keys to the success of Stanford GSB’s podcasts, including strong branding.
(00:12:30) Working with Agencies
Collaborating with agencies for production and marketing.
(00:15:53) Launch Strategy
The approach to launching If/Then, including pilot episodes and stakeholder approval.
(00:18:36) Season Two Planning
Preparation for season two, including audience surveys and advance planning.
(00:20:36) Lessons From Season One
Importance of developing a listener persona and a new strategy of in-person chats with guests.
(00:25:33) Leveraging YouTube
The role of YouTube in expanding the podcast’s reach.
(00:28:00) Growth Tactics
Effective growth strategies and plans for the next season.
(00:31:04) Conclusion

• (00:00) - Introduction
• (03:41) - If/Then Podcast
• (05:06) - Topic Selection
• (06:03) - Choosing the Host
• (07:54) - Why Podcasting?
• (09:38) - Success Factors
• (12:30) - Working with Agencies
• (15:53) - Launch Strategy
• (18:36) - Season Two Planning
• (20:36) - Lessons From Season One
• (25:33) - Leveraging YouTube
• (28:00) - Growth Tactics
• (31:04) - Conclusion

Happy Anniversary! Continuing Studies reflects on year one of the podcast.

Neil and Jen celebrate one year of podcasting by sharing some of the lessons they've learned and the challenges they've overcome. They reflect on their conversations with higher education podcasters, sharing tips on consistency, flexibility, interview techniques, titling strategies, and the exciting possibilities of Podcasting 2.0. Neil and Jen explore the importance of collaboration within and across institutions, the rise of alumni podcasts, and how podcasting can thrive in visually-driven disciplines. Join them as they look back on their journey and preview what's ahead for the next year of inspiring conversations in higher education podcasting.

Episode Links:

• Hosts That Support Podcasting 2.0 Features: Podcast 2.0 Hosts
• Apps That Support Podcasting 2.0 Features: Podcasting 2.0 Apps
• Rickroll: YouTube

Connect with Us

• Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
• Learn More: Continuing Studies Podcast
• Follow: Continuing Studies LinkedIn Page
• Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
• Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
• Twitter: @namcphedran / @podiumpodcastco
• Youtube
• HigherEdPods

Chapters:

(00:00:00) Introduction
Jen and Neil introduce the episode, celebrating the podcast’s first anniversary and reflecting on their journey.
(00:01:53) Consistency in Podcasting
The significance of consistency in maintaining a successful podcast.
(00:03:11) Importance of Flexibility and Preparation
How flexibility and preparation lead to successful podcast interviews.
(00:06:59) Collaborative Podcasting Across Institutions
The benefits of collaborating across institutions to improve podcast content and reach.
(00:09:24) Titling Strategies for Podcast Episodes

Crafting titles and descriptions that catch attention and maximize discoverability.
(00:11:40) Podcasting 2.0 and New Features
A look into Podcasting 2.0 and how it’s shaping the future of the medium.
(00:13:10) Podcasting 2.0: Podroll Tag
The Podroll tag and how it enhances podcast community building and discoverability.
(00:17:58) Podcast Networks and Internal Collaboration
Discovering how internal collaboration within institutions can elevate podcast content.
(00:20:40) Alumni Podcasts
Engagement with alumni podcasts and their role in strengthening alumni relations.
(00:23:18) Podcasting in Visual-Centric Disciplines
How podcasts can engage audiences in visually-driven fields like art history and gaming.
(00:25:44) Looking Forward: Global Podcasting & Upcoming Episodes
Exciting international podcast collaborations are on the horizon for Continuing Studies.
(00:26:48) Conclusion

• (00:00) - Introduction
• (01:53) - Consistency in Podcasting
• (03:11) - Importance of Flexibility and Preparation
• (06:59) - Collaborative Podcasting Across Institutions
• (09:24) - Titling Strategies for Podcast Episodes
• (11:40) - Podcasting 2.0 and New Features
• (13:10) - Podcasting 2.0: Podroll Tag
• (17:58) - Podcast Networks and Internal Collaboration
• (20:40) - Alumni Podcasts
• (23:18) - Podcasting in Visual-Centric Disciplines
• (25:44) - Looking Forward: Global Podcasting & Upcoming Episodes
• (26:48) - Conclusion