Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP185

How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?

Systemizing and optimizing. And a lot of it.

Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.

In other words, we’re diving into the secrets of a high-volume contractor.

Episode highlights:
- Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives.
- Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs.
- Hear how Charlie hit his BHAG five years early and what he learned in the process.

See omnystudio.com/listener for privacy information.

Grab your free copy of the Four Numbers Exercise to help you 10x your wealth attraction: https://trybta.com/DLEP184

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP184

Learn more about Brian here: https://www.thewealthycontractor.com/

Running a highly profitable contracting business has two sides of the coin.

You need the profitability skill sets: budgeting, job costing, pricing strategies, accounting best practices, and so on.

We’ve discussed these plenty on the show.

The other thing you need is the “profitability mindset.”

This has very little to do with spreadsheets and bookkeeping and everything to do with your attitude towards money, your belief and self-worth, and your ability to practice what our guest on the show today calls wealth attraction.

Brian Kaskavalciyan, aka The Wealthy Contractor, is back on the show for the second time to talk about how to clarify your why, get control of your mind and develop the sense of deserving that so many contractors are missing.

See omnystudio.com/listener for privacy information.

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP183

To get the your copy of the Freedom From Fear eBook, click here: https://sparkingsuccess.net/fgfff/

Here’s a question you’ve probably pondered before.

Do your technicians, laborers, and field staff excel at customer service?

Do they know how to build rapport? De-escalate an angry customer? Can they upsell and bring in more revenue for the company?

The fact is, whether you like it or not, your reputation, and the success of your business, depends on the people you have out on the front lines.

Our guest on the show today is Mark Matteson. He’s a personal development speaker and author of 6 books, including his best-seller Freedom From Fear.

Before the big stages, though, Mark spent the first half of his career in the field as an HVAC tech and salesperson. He translated those formative years into a customer service excellence curriculum he teaches to many of the biggest HVAC companies on the continent.

And today he’s going to teach us how to get our whole team aligned around providing exceptional customer service at every stage of the buyer journey.

Episode Highlights:

• Hear from Mark Matteson, HVAC tech and sales rep turned personal development speaker and best-selling author of Freedom From Fear, about the importance of embedding customer service excellence into every part of your business.
• Get a walkthrough of the customer service excellence curriculum Mark teaches to many of the biggest HVAC companies in North America.
• Learn how to recognize and let go of the fears holding you back in business and in life.

See omnystudio.com/listener for privacy information.

Get a downloadable copy of Matt Risinger's Team Building Tactics here: https://trybta.com/DLEP182

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP182

Ever wonder how an industry titan recruits and retains top talent?

Before creating his 1.1 million subscriber YouTube channel dedicated to building science, Matt Risinger worked as a recruiter for a national builder, where he learned the tactics and skills he would use to assemble his incredible teams at both Risingerbuild and The Build Show.

And today, he’s back on the show to teach you how to do it, too.

We talk about how to get great applicants in the door, tips for behavioral interviewing, the right questions to ask (and which ones to NOT), how to retain talent for the long haul, and how to know when and why to let someone go.

This is a Masterclass in human resources for construction and trades with one of the most trusted names in the industry.

Episode Highlights:
- Learn the tactics and skills Matt Risinger used to build the exceptional teams that allowed RisingerBuild and The Build Show to grow into the industry titans they are today.
- Hear about Matt’s experience working as a recruiter for a national builder earlier in his career and how the experience shaped his current recruitment practices.
- Get Matt’s take on how to know when it’s time to let someone go, and how to approach the conversation professionally.

See omnystudio.com/listener for privacy information.

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE

Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP181

To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/

If you’ve ever cut your marketing budget when times were tough, this one’s for you.

When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give.

And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.

But according to today’s guest John Jantsch, that might be the wrong approach.

John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.

And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

See omnystudio.com/listener for privacy information.

Register for the Contractor Growth Method Web Class on November 20th, spaces are limited: https://trybta.com/CGM-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP180

Grab a free copy of QuickBooks' Top 5 Profit Leaks for Contractors download here: https://www.btacademy.com/ce/download/ep180/

Grab your free Breakthrough Academy budgeting tool here: https://trybta.com/ak3

Have you ever wanted to better understand how to use QuickBooks effectively but haven’t had the time to really dive into it?

Most contractors are probably in the same boat.

Our anecdotal guess is that north of 85% of our Members use QuickBooks as their bookkeeping software. But there is so much the platform can do, it’s hard to know if you’re using it “right.” Or to its full potential.

So… we thought it would be cool to have someone from QuickBooks come on and teach us how to get the most out of it.

Nate Flake is the Senior Partner Development Manager at Intuit (the makers of Quickbooks) and he also hosts their Constructing Growth Podcast. Today, we’re going to unpack 10 crucial QuickBooks mistakes contractors often make and how to avoid them moving forward.

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See omnystudio.com/listener for privacy information.

Get your free guide to Chris Voss' Top Negotiation Tips for Contractors here: https://trybta.com/DLEP179

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP179

Check out Chris Voss' new documentary, Tactical Empathy, here: https://www.amazon.com/Tactical-Empathy-Chris-Voss/dp/B0D83LHHZT

Today’s episode frickin’ rocks.

The one and only Chris Voss, world-renowned FBI negotiator and author of Never Split the Difference, is on the show to talk all things negotiation.

We cover the mindset, the skills, and the systems you need to be a better negotiator in your contracting business.

Whether you’re defending your price to a haggling client, driving a hard bargain with a supplier, or negotiating a comp package with a key employee, implementing the tips in this episode will help you get better results.

See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178

Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing

“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”

Ever heard that saying?

That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.

Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.

The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.

So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

See omnystudio.com/listener for privacy information.