I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK.

We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast.

We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it.

We dive into the ups and downs of content creation, why some of our TikTok's took off while others totally flopped, and how we’ve been experimenting with trends.

You’ll hear about the spontaneous videos we threw together that ended up outperforming the ones we actually planned out.

And, of course, we get into the quirks of TikTok’s algorithm – the mystery of why certain posts skyrocket while others fall flat.

It’s not just about strategy, though.

We talk about the emotional side of creating content, dealing with negativity, and the fine balance between standing out and staying authentic.

If you've ever wondered how to keep your sanity while trying to grow on TikTok, this episode will give you a behind-the-scenes look at how we’ve navigated it all.

Whether you're already on TikTok or just thinking about giving it a go, you’ll get some practical tips and a few laughs along the way.

Tune in to find out how we’ve been using trends to our advantage – and why, sometimes, you just have to keep going and let the numbers speak for themselves.

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