• Mindset, Marketing, & Money with Dean Seddon

  • By: Dean Seddon
  • Podcast

Mindset, Marketing, & Money with Dean Seddon

By: Dean Seddon
Listen for free

  • Summary

  • Are you a business owner or aspiring entrepreneur looking to build and grow a successful business? Welcome to ’Mindset, Marketing & Money,’ the essential podcast for mastering business growth, social media marketing, and creating a winning mindset. Each episode dives into proven strategies, insider tips, and actionable advice to help you achieve your business goals. From leveraging the latest marketing techniques to harnessing the power of social media, we cover all the key aspects of modern business. Our expert guests share their real-life success stories and insights, giving you the tools to transform your business and achieve financial success. Whether you’re looking for insights on digital marketing, aiming to boost your social media presence, or enhancing your business acumen, ’Mindset, Marketing & Money’ is your go-to resource.
    Copyright 2021 All rights reserved.
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Economics Leadership Marketing
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Episodes
  • Win BIG by Marketing like an Underdog

    Win BIG by Marketing like an Underdog
    Nov 23 2024

    Most small businesses and solopreneurs struggle with marketing.

    They waste time copying big brands, following flashy trends, and spreading themselves too thin.

    The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert.

    Imagine pouring hours into LinkedIn, TikTok, or email campaigns, only to see crickets.

    The competition is fierce, and everyone seems to have a bigger budget, larger teams, and slicker strategies.

    It feels impossible to stand out. You’re not Coca-Cola or Nike - you’re a small business owner with limited time, budget, and resources.

    Trying to play the same game as the big players is a guaranteed way to lose.

    What if you stopped competing on their terms and started playing to your strengths?

    The secret isn’t about going bigger - it’s about thinking like an underdog.

    Underdogs know how to be scrappy, focused, and strategic.

    They don’t waste time mimicking the giants; they carve their own path.

    With the right framework, you can simplify your marketing, build a loyal audience, and win clients consistently.

    In this episode, we break down four essential steps to reduce the friction between you and your ideal clients.

    You’ll learn how to create a clear offer, target the right audience, craft magnetic messaging, and build a time-saving system.

    This isn’t about working harder - it’s about working smarter, so your efforts actually pay off.

    Ready to ditch the big-brand playbook and market yourself like an underdog?

    This approach will change the way you think about marketing forever.

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    ➕ Hit subscribe so you never miss another episode.

    ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

    ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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    48 mins
  • 7 Lessons I learned building my business on LinkedIn

    7 Lessons I learned building my business on LinkedIn
    Nov 16 2024
    Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you. I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck. But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I’m sharing them with you so you don’t have to make the same mistakes. If you want to save time, avoid burnout, and build a business that actually works, you need to start making smarter moves. These seven lessons will help you do exactly that. 1. Don’t let fear of being 'salesy' hold you back When I first started using LinkedIn for business, I was terrified of looking desperate or salesy. I was going through a really tough business split (some of you know the story), and everything felt up in the air. I needed business, but I didn’t want to come across as that pushy person. But here’s what I learned: it’s not about being salesy, it’s about being personal and relevant. I made the mistake of lumping all outreach into one category - the bad, the annoying, and the irrelevant. But I realised, after a lot of time wasted, that it’s not about the outreach - it’s about how you do it. When you research someone, understand what they do, and craft a personal message, people appreciate it. Once I understood this, I started getting better responses. So, don’t be afraid to reach out. Just be targeted. If you do it right, it’s a game-changer. If you want to get clients, stop hiding behind your fear of looking desperate. Take the time to research and reach out in a personal way, and watch the doors open. 2. You don’t need a huge following to get clients I spent a long time thinking that if I could just get more followers, I’d start getting more clients. But the truth is, that doesn’t work. Sure, having a large following looks nice, but what does it matter if most of those followers aren’t interested in what you do? I’ve seen influencers with massive followings struggle because their audience just isn’t the right fit. More followers won’t fix a strategy problem. Focus on getting the right followers. I’d rather have 500 followers who are perfect for what I offer than 50,000 who are just there for motivational quotes. It’s not about numbers - it’s about quality. Stop wasting time trying to reach as many people as possible. Focus on the people who are actually interested in what you offer, and you’ll start getting the results you want. 3. Clarity is everything At first, I thought I was clear about what I was offering. But when I looked at my profile and content through the eyes of a potential client, I realised I wasn’t being clear at all. I was trying to appeal to everyone - business owners, marketers, sales teams. The problem was, each group had different needs and perspectives. I learned that to really speak to someone, I had to be specific about who I was talking to. So, I started tailoring my messages for specific groups. The result? A massive improvement in engagement and responses. If you want to attract clients, you need to make it clear what you do and who you do it for. The more specific you are, the more you’ll stand out and attract the right people. 4. Engagement doesn’t equal success Likes, comments, shares - they all feel good. But I’ve learned that they don’t always lead to clients. I’ve had people with 200,000 followers tell me they’re making no money. I’ve seen people with huge engagement numbers still end up going back to a regular job because they couldn’t convert the engagement into business. The real question is: are the right people engaging with you? If your likes and comments aren’t coming from your ideal clients, they don’t mean much. Engagement isn’t the goal - it’s a tool. Focus on getting the right people to engage with your content, and you’ll see more clients in your pipeline. 5. Content isn’t king - systems are For a long time, I thought content was the key to everything. Post enough, and clients will come to you, right? Well, I learned the hard way that content alone won’t bring in the clients. Sure, content helps you build your authority, but you need a system to convert that content into leads. Without a system in place to handle the inbound interest, content is just fluff. Systems are what bring in the business. The content is just the tool to get you noticed. If you want predictable results, stop relying solely on content. Build a system that converts your content into clients, and you’ll see steady growth. 6. LinkedIn is just a room full of people It’s easy to forget that LinkedIn is full of real people with real needs. When I first started, I focused too much on the numbers and forgot to treat LinkedIn like a room full of people. The best outreach I’ve ever done is when I’ve focused on the individual, taken the time to understand them, and made the ...
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    51 mins
  • Make £100k a year in 10 hours a week.

    Make £100k a year in 10 hours a week.
    Nov 9 2024

    Many business owners find themselves working long hours without seeing the income they expected.

    They’re delivering value but aren’t reaching true financial freedom.

    Imagine making £100k a year by working just 10 billable hours a week.

    This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinely value your expertise, and building a structure that allows you to earn what you’re truly worth.

    Without a strategic shift, most business owners will keep working hard without getting closer to real financial independence.

    In this episode, we’ll explore the mindset shifts, strategies, and client-focused approaches that can help you move from feeling stretched to running a business model that supports a £100k income.

    You’ll hear the story of a business owner who transformed their approach to ensure every hour is well-compensated.

    This isn’t about quick wins but about building a sustainable business that respects your time and expertise.

    If you’re ready to align your business with real financial goals, this episode will give you the insights to start that shift. Listen in to discover how to create a business that finally works for you.

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    ➕ Hit subscribe so you never miss another episode.

    ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

    ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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    34 mins

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