• Jay Clouse Drops some Creator Science on Us for Episode 85
    Nov 12 2024
    Interview with Jay Clouse of Creator Science Covering Advanced Creator EducationEPISODE OVERVIEW:In this episode, I talk with my friend Jay Clouse the Founder of Creator Science, an award winning Creator Podcast about what Creator Education looks like beyond the basics, and how we can better monetize through memberships and building creator businesses. The conversation goes deep and we talk about the importance of systems and also the impact of building a strong community to support your brand. Key points include:The need for creators to view their audience as customers to capture the full value they provide, rather than just relying on ad revenueStrategies for pricing and framing value, such as emphasizing outcomes and benefits over featuresThe advantages of starting monetization efforts early and setting appropriate expectations with one's audienceConsiderations for entertainment-focused creators versus thought leaders when it comes to membership models and community buildingThe role of persistence and incremental improvement in building a successful content creation business, versus relying on luck or viral success Time Stamps and Highlights:00:37 - 01:47: Jay’s origin story, sharing his background and how Creator Science began.02:15 - 04:15: Jay discusses the transition from newsletter to podcasting and eventually YouTube.05:35 - 06:55: Exploring the concept of “relationship platforms” (e.g., email, SMS, private communities).07:10 - 08:50: The value of direct monetization and capturing value from audiences.09:02 - 10:28: Jay’s thoughts on affiliate marketing and the benefits of direct product creation.11:38 - 13:16: Pricing anxiety and the importance of setting boundaries in monetization.14:32 - 15:49: Introducing monetization early on to set consistent expectations with the audience.16:35 - 18:55: Managing perception and value in pricing for creators and entrepreneurs.20:23 - 21:57: Building communities and memberships: content-focused versus community-focused models.23:30 - 24:45: Entertainment creators and business models, like physical products and memberships.26:51 - 28:45: Leveraging membership structures for entertainment creators, including premium content and community.31:05 - 33:30: Jay's perspective on the value of paid education versus freely available content.35:45 - 37:48: Roberto and Jay on the reality of long-term commitment, especially in YouTube.39:10 - 39:55: Final thoughts from Jay and where to find Creator Science. Brief Guest Bio:Jay Clouse is a creator, entrepreneur, and the host of the 'Creator Science' podcast, where he dives into the strategies and mindsets of top content creators. Known for his analytical approach and commitment to helping creators succeed, Jay brings a wealth of experience in community building, content strategy, and business growth. His work has made him a trusted resource for creators looking to build sustainable careers, and his podcast has become a go-to for insights on the creator economy. Through Creator Science, Jay empowers creators with the tools and knowledge to turn their passion into a thriving business. Resources Mentioned:Awesome Creator AcademyCreator Science and The LABBrand Deal Starter KitSpotter StudioKit.com for Email MarktingAmazon Influencer ProgramPatreonSponsors of the Podcast:1of10 - https://geni.us/get1of10com1of10 is the BEST tool for YouTube Strategy and helping you find outlier videos that will get more views. Find inspiration for your Topics, Titles and Thumbnails and stop guessing if and idea will get views and start knowing. Use Discount Code ROBERTO at checkout for 50% OFF.OpusClip -https://geni.us/getopusclipRepurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.Kajabi -https://kajabi.com/robertoblakeThe perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing! Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more ...
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    41 mins
  • Paul Sampson CEO of LICKD Exposes the Truth About Copyrighted Music
    Nov 7 2024
    Interview with Paul Sampson CEO of LICKDEPISODE OVERVIEW:I had a revealing conversation with Paul Sampson, CEO of LICKD, as we uncover how this platform is changing music licensing for creators. We trace LICKD’s origin story, get clear on what Fair Use really entails, and hear firsthand about the music industry's stance on licensing. Paul also explains YouTube's ContentID and the copyright claim process, providing a roadmap for creators who want to use music legally and strategically in their videos. Whether you’re a content creator, musician, or just curious about the digital music world, this episode breaks down how creators can amplify their content with music while staying on the right side of copyright law.Highlights and Timestamps:01:13 - 02:53: Lickd’s purpose: mainstream music for creators, free from copyright claims.03:25 - 04:43: Music licensing obstacles and Content ID’s “guilty until proven innocent” approach.07:32 - 09:00: Paul explains how the “Vouch” technology works to ensure licensed content stays claim-free.11:24 - 12:30: Discussing Lickd’s scale compared to Epidemic Sound and YouTube Audio Library.16:15 - 17:09: The importance of using popular songs for storytelling and audience engagement.18:00 - 19:45: Data-driven results: Lickd’s music increases creator engagement by 22%.21:35 - 22:12: YouTube Creator Music vs. Lickd’s pay-upfront model.27:32 - 29:04: Why YouTube doesn’t simply acquire Lickd.31:05 - 32:48: How the music industry’s resistance to democratization conflicts with creators’ needs.44:35 - 47:10: Insight into AI-generated music, ethics, and the music industry’s response to AI’s capabilities.Brief Guest Bio:Paul Sampson is the CEO and founder of LICKD, a platform transforming the way content creators legally access popular music for their videos. With years of experience in the music and digital industries, Paul leads LICKD in offering a simple solution to licensing mainstream tracks, helping creators elevate their content while protecting artists' rights. His innovative approach has made LICKD a game-changer in the creator economy and digital music space. Resources Mentioned:Awesome Creator AcademyLICKD for Music LicensingKit.comSponsors of the Podcast:1of10 - https://geni.us/get1of10com1of10 is the BEST tool for YouTube Strategy and helping you find outlier videos that will get more views. Find inspiration for your Topics, Titles and Thumbnails and stop guessing if and idea will get views and start knowing. Use Discount Code ROBERTO at checkout for 50% OFF.OpusClip -https://geni.us/getopusclipRepurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.Kajabi -https://kajabi.com/robertoblakeThe perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing! Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more details. If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.
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    1 hr and 2 mins
  • How Marissa Hill Brings BIG CREATOR ENERGY and Crushes Brand Deals EP 83
    Nov 5 2024
    Interview with Marissa Hill of Shade TV on Dominating Your NicheEPISODE OVERVIEW:In this episode, we explore the journey of Marissa Hill and how she built Shade TV and managed to not only standout in a saturated niche but dominate it with what I call "Big Creator Energy". Marissa talks in detail about how she got the attention of brands early on, and how she managed to get noticed as a Small YouTuber when she got started. She also talks to us about her challenges in the industry, imposter syndrome and how to deal with your haters. Highlights with Timestamps:01:13 - 02:12: Marissa discusses her motivation for starting Shade TV.04:02 - 05:15: Marissa's father as one of the first influencers and her early passion for sneakers.06:02 - 07:15: The concept of Shade TV as a brand rather than a personal name.12:32 - 13:15: Emphasizing high production values and storytelling as competitive advantages.17:11 - 17:53: SEO strategies and Marissa’s approach to content as a searchable library.21:01 - 22:27: Marissa’s first major brand deal with K-Swiss at 5,000 subscribers.28:06 - 29:10: Key moments in Marissa’s transition from modeling to content creation.38:12 - 39:20: Lessons on exclusivity and rights from her modeling contracts.44:35 - 47:18: Marissa’s insights on standing out as a creator and the importance of professionalism. Brief Guest Bio:Marissa Hill is the creator and host of Shade TV, a popular YouTube channel focused on sneakers, streetwear, and fashion trends. With a keen eye for style and a knack for storytelling, Marissa brings her audience inside the latest drops, reviews, and fashion insights. Her channel has become a go-to spot for fashion enthusiasts and sneakerheads alike, making her a respected voice in the style community. She has grown her YouTube channel to over 100,000 subscribers and been a featured creator speaking at both Vidcon and Vidsummit. Resources Mentioned:Awesome Creator Academy1of10.comBrand Deal Starter KitSponsors of the Podcast:1of10 - https://geni.us/get1of10com1of10 is the BEST tool for YouTube Strategy and helping you find outlier videos that will get more views. Find inspiration for your Topics, Titles and Thumbnails and stop guessing if and idea will get views and start knowing. Use Discount Code ROBERTO at checkout for 50% OFF.OpusClip -https://geni.us/getopusclipRepurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.Kajabi -https://kajabi.com/robertoblakeThe perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing! Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more details. If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.
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    1 hr and 9 mins
  • Noah Kagan Teaches Us How To Have a Million Dollar Weekend
    Feb 20 2024
    Interview with Noah Kagan: The Million Dollar WeekendEPISODE OVERVIEW:In this episode, we dive into the entrepreneurial journey of Noah Kagan, an eight-figure founder known for AppSumo and his impactful presence on YouTube. Noah discusses his latest book, "The Million Dollar Weekend," providing insights on generating revenue in less than 48 hours. The conversation covers his origin story, real business versus online facade, the importance of real-world experiences, and strategies for aspiring entrepreneurs and content creators. Time Stamps:00:00 - Introduction to Noah Kagan03:15 - Noah's entrepreneurial journey and origin story10:30 - The concept behind "The Million Dollar Weekend"15:45 - Discussion on real businesses vs. online content creators20:20 - Importance of work experience in shaping entrepreneurial skills25:40 - Strategies for building an audience and product validation30:55 - Noah's take on the creator economy and content creation35:00 - Insights on achieving success without a large audience40:10 - Noah's advice on starting and scaling a business45:25 - Discussion on overcoming imposter syndrome and the value of persistenceBrief Guest Bio:Noah Kagan is a renowned entrepreneur and content creator, best known for founding AppSumo, a leading software deal site for solopreneurs and startups. Starting his career at Facebook and Mint.com, Noah faced setbacks that led him to embrace entrepreneurship. His journey includes creating a successful business from scratch with just $50 and growing it into an $80 million revenue company. Noah is also a prolific YouTuber, where he shares business insights and motivates the 'underdogs' of the entrepreneurial world. Resources Mentioned:"The Million Dollar Weekend" (Book)AppSumo.comNoah Kagan's YouTube ChannelSponsors of the Podcast:Streamyard - https://geni.us/getstreamyardStreamYard makes live streaming simple, giving you easy to use tools and no complicated software to download. Multi Stream to all of your favorite platforms and you can also use this to bring on guests with one simple click.OpusClip -https://geni.us/getopusclipRepurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.Streamable -https://geni.us/getsteamableIf you want a better and affordable alternative to Dropbox then I recommend Streamable. Their solution is perfect if you need a convenient way to host and share high quality video or want to share videos privately with your team or clients.Kajabi -https://kajabi.com/robertoblakeThe perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing! Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more details. If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.
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    58 mins
  • Creating Balance & Virtual Freedom with Youpreneur Founder Chris Ducker
    May 25 2023

    Chris Ducker is a highly respected entrepreneur, author, and speaker who has revolutionized the way we approach virtual businesses, personal branding, and outsourcing. He is the founder of Youpreneur, a community and movement that helps individuals build personal brands and become the go-to authorities in their respective fields. With his expertise, charisma, and passion for helping others, Ducker continues to inspire and empower individuals to create their own paths to success in the ever-evolving digital landscape.

    RESOURCES MENTIONED:

    • Create Merch FREE with Spreadshop - https://geni.us/getspreadshop
    • Start Live Streaming with Streamyard - https://geni.us/getstreamyard
    • Get a FREE Trial of Epidemic Sound - https://geni.us/getepidemicsound
    • Get Tubebuddy for YouTube SEO - CONNECT WITH ROBERTO RESOURCES MENTIONED Creative Juice Free Account - https://geni.us/getjuice

    🎙 ABOUT THIS PODCAST :

    The Create Something Awesome Today Podcast is for entrepreneurs, creators, and other inspiring people to Create Awesome Things and Share them with the World. Each episode explores opportunities in the Creator Economy, breakdowns of the Creative Process, and interviews with guests sharing the tools, techniques, and experiences behind their success. 🎧 Listen for FREE on Your Favorite Podcast Platforms - search "Create Something Awesome Today" or "Roberto Blake Podcast" on Spotify, Google Podcast, or Apple Podcast.


    Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.

    We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.

    You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.

    Check out https://www.awesomecreatoracademy.com/group for more details.

    If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.

    Show more Show less
    50 mins
  • Turning a $2,000 Side Hustle into $35 Million | How ConvertKit Founder Nathan Barry went from Freelance to Email Marketing Mogul
    May 10 2023
    Nathan Barry is an entrepreneur, author, and designer, best known as the founder and CEO of ConvertKit, a leading email marketing company that helps bloggers and online creators grow their audience and sell digital products. Under Nathan's leadership, ConvertKit has grown to become a leading player in the email marketing industry and currently generates a yearly revenue of over $35 million.Nathan's success as a founder and CEO has earned him recognition from the business community. He has been featured in publications like Forbes, Entrepreneur, and Inc. Magazine, and has spoken at conferences around the world. In addition to his work at ConvertKit, Nathan is a prolific writer and speaker. He has written several books on entrepreneurship and design, helping thousands of entrepreneurs and creatives around the world build successful businesses.RESOURCES MENTIONED:Creative Juice Free Account - https://geni.us/getjuiceCreate Merch FREE with Spreadshop - https://geni.us/getspreadshopStart Live Streaming with Streamyard - https://geni.us/getstreamyardGet a FREE Trial of Epidemic Sound - https://geni.us/getepidemicsoundGet Tubebuddy for YouTube SEO - CONNECT WITH ROBERTO RESOURCES MENTIONED Creative Juice Free Account - https://geni.us/getjuice🎙 ABOUT THIS PODCAST :The Create Something Awesome Today Podcast is for entrepreneurs, creators, and other inspiring people to Create Awesome Things and Share them with the World. Each episode explores opportunities in the Creator Economy, breakdowns of the Creative Process, and interviews with guests sharing the tools, techniques, and experiences behind their success. 🎧 Listen for FREE on Your Favorite Podcast Platforms - search "Create Something Awesome Today" or "Roberto Blake Podcast" on Spotify, Google Podcast, or Apple Podcast. Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more details. If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.
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    52 mins
  • From Amateur Artist to Building a 7-Figure Art Business on YouTube | Interview with Sarah Renae Clark
    May 5 2023

    If you’re looking for a way to relax and reduce your stress, anxiety or pain through coloring – you’re in good company. Sarah Renae Clark designs coloring books work toward a greater purpose: to encourage you, reduce your stress, and remind you that you are an amazing person. Her videos are full of tips for beginners, inspiration for the more advanced artists, and personal stories about failures and triumphs throughout her creative journey.

    RESOURCES MENTIONED:

    • Creative Juice Free Account - https://geni.us/getjuice
    • Create Merch FREE with Spreadshop - https://geni.us/getspreadshop
    • Start Live Streaming with Streamyard - https://geni.us/getstreamyard
    • Get a FREE Trial of Epidemic Sound - https://geni.us/getepidemicsound
    • Get Tubebuddy for YouTube SEO - CONNECT WITH ROBERTO RESOURCES MENTIONED Creative Juice Free Account - https://geni.us/getjuice

    🎙 ABOUT THIS PODCAST :

    The Create Something Awesome Today Podcast is for entrepreneurs, creators, and other inspiring people to Create Awesome Things and Share them with the World. Each episode explores opportunities in the Creator Economy, breakdowns of the Creative Process, and interviews with guests sharing the tools, techniques, and experiences behind their success. 🎧 Listen for FREE on Your Favorite Podcast Platforms - search "Create Something Awesome Today" or "Roberto Blake Podcast" on Spotify, Google Podcast, or Apple Podcast.


    Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.

    We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.

    You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.

    Check out https://www.awesomecreatoracademy.com/group for more details.

    If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.

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    25 mins
  • How iJustine Got Started on YouTube, Her Multiple Income Streams, & Staying Motivated as a Creator
    Apr 26 2023
    Interview with Justine Ezarik on Becoming iJustineEPISODE OVERVIEW:Justine has been creating content online for over a 2 decades, with over a billion views on her YouTube channel, NYT Best Selling Author, guest starred on some of your favorite TV shows, and has partnered with many notable brands. In this episode, she shares how she got started on YouTube, her multiple income streams, as well as tips on staying motivated as a Creator.RESOURCES MENTIONED:Create Merch FREE with Spreadshop - https://geni.us/getspreadshopStart Live Streaming with Streamyard - https://geni.us/getstreamyardGet a FREE Trial of Epidemic Sound - https://geni.us/getepidemicsound Brief Guest Bio:Justine Ezarik, better known as iJustine, is a pioneering YouTube personality and tech enthusiast who has been creating content for over a decade. Known for her passion for technology, gaming, and lifestyle, Justine’s relatable and engaging videos have earned her millions of subscribers and a dedicated fan base. She brings a unique blend of humor, authenticity, and tech-savviness to her content, making her one of the most recognized faces in the digital space. iJustine’s work has influenced the online creator community, and she continues to be a leading voice in tech and digital entertainmentSponsors of the Podcast:Streamyard - https://geni.us/getstreamyardStreamYard makes live streaming simple, giving you easy to use tools and no complicated software to download. Multi Stream to all of your favorite platforms and you can also use this to bring on guests with one simple click.OpusClip -https://geni.us/getopusclipRepurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.Streamable -https://geni.us/getsteamableIf you want a better and affordable alternative to Dropbox then I recommend Streamable. Their solution is perfect if you need a convenient way to host and share high quality video or want to share videos privately with your team or clients.Kajabi -https://kajabi.com/robertoblakeThe perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing! Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.Check out https://www.awesomecreatoracademy.com/group for more details. If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.
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    55 mins