In marketing research, it’s common to observe the resources a consumer spends during the search process or purchase of a product. But what isn’t so easy to observe is who that purchase is for. Is the consumer sacrificing those resources for another?

Dr. Ximena Garcia-Rada, an assistant professor of marketing at Mays Business School, introduces the idea of “consumption sacrifice” in a new study published in the Journal of Consumer Psychology. In this episode of Created at Mays, Dr. Garcia-Rada shares some of the key takeaways from the study, including how consumers are sacrificing their time, money, or preferences to purchase something for a loved one and the impact this may have on business practices.

Read Dr. Ximena Garcia-Rada’s full study here.

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Faculty profile of Dr. Ximena Garcia-Rada

When it comes to entrepreneurship in STEM, women are four to six percentage points less likely than men to pursue those career paths. But the key to bridging that gender gap may lie in access to affordable healthcare.

Dr. Jiayi Bao, an assistant professor of management at Mays Business School, has the findings in a study recently published in the Strategic Management Journal. Dr. Bao shares her insights on how the 2014 Affordable Care Act alleviated some constraints for women entrepreneurs and how policymakers can help open doors for more women to make the transition to STEM.

Read more about Dr. Jiayi Bao’s research on the Created at Mays blog.

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Faculty profile of Dr. Jiayi Bao

Companies often shift strategic direction and studies have shown these shifts or pivoting components of the business model can enhance a firm's performance. But how does one stimulate these strategic shifts? And moreover, how can we measure the impact of these interventions?

A new study led by Dr. Stephen Anderson of Mays Business School tackles these questions through the use of virtual collaboration technology. In this episode, Dr. Anderson explains how he and his colleagues paired business coaches in the U.S. and the U.K. with entrepreneurs in Uganda and studied the impact that virtual coaching sessions had on the strategic direction and performance of these budding businesses.

Read Dr. Stephen Anderson’s full study here.

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Faculty profile of Dr. Stephen Anderson

If a company takes a stance on a social or political issue, what financial impact is the firm opening itself up to?

A new study from Dr. Hengda Jin, an assistant professor of accounting at Mays Business School, examines the impact of corporate activism on consumer behavior, specifically around Georgia’s voting reform laws after the 2020 presidential election. On this episode of Created at Mays, Dr. Jin reveals the financial pros and cons of a company choosing to disclose its stance on social issues.

Read Dr. Hengda Jin’s full study here.

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Faculty Profile of Dr. Hengda Jin

A new study, soon-to-be featured in the Journal of Finance, examines what happens when stocks or groups of securities don’t perform as expected, and how investors could earn extra returns off of these market anomalies by harnessing the latest technology.

The research comes from Dr. Boone Bowles, an assistant professor of finance at Mays Business School. On this episode of Created at Mays, Dr. Bowles breaks down his research on asset pricing anomalies and provides valuable insights for both academics and investors on how to achieve potential excess returns.

Read Dr. Boone Bowles’ full study here.

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Faculty profile for Dr. Boone Bowles

On this episode of Created at Mays – a new study on how healthcare organizations in emerging markets find ways to thrive both economically and socially even with very limited resources and funding.

The research comes from Dr. Amalesh Sharma, associate professor of marketing at Mays Business School. Dr. Sharma and his co-authors studied missionary hospitals in India and found that these organizations are utilizing innovations in transformative services in order to serve the community.

Tune in for an overview of Dr. Sharma’s findings and hear his takeaways.

Read Dr. Amalesh Sharma’s full study here:

The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.

• Resource-poor healthcare organizations are leveraging ITS to achieve economic and social sustainability.
• Co-creation, improvisation, and awareness efforts are pivotal in making ITS effective.
• The input from employees and the community is crucial but becomes less influential over time.
• Resource abundance and commercial focus can sometimes hinder the effectiveness of ITS.
• ITS has tangible benefits, improving both the economic and social footprint of these organizations.

• Faculty profile for Dr. Amalesh Sharma

The advent of smartphone trading apps is reshaping retail investor behavior and is leading to significant shifts in market dynamics. This episode of Created at Mays goes through the key insights of research done by Dr. Xiao Cen, assistant professor of finance at Mays Business School. She writes about her experiment and research in the new article, “Smartphone Trading Technology, Investor Behavior, and Financial Fragility” published in the Journal of Management Science.

Read Dr. Xiao Cen’s full article here:

The Created at Mays Podcast is a production of the Mays Business School and Texas A&M University, and is produced by University FM.

• The surge of smartphone trading apps has led to an increase in investor engagement and trading volume.
• The study found that app users react more intensely to short term market trends and fund returns.
• This technology has led to a negative impact on mutual fund returns, as funds with a higher concentration of smartphone traders experienced reduced abnormal returns
• The behavior of app users doesn't just affect their own portfolios, it creates negative externalities for other investors in the same funds who might have faced lower returns due to the escalated trading activity of app adopters.
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• Faculty profile for Dr. Xiao Cen

Dr. Yifan Song, assistant professor of management at Mays Business School, shares her research on the impact of unmet daily work tasks on employees’ well being and performance.

Read Dr. Yifan Song’s full study here: https://psycnet.apa.org/record/2023-96487-001

The Created at Mays Podcast is a production of the Mays Business School and Texas A&M University, and is produced by University FM.

• When employees look forward, they engage in anticipatory thinking, strategizing for the day ahead.
• Conversely, looking backward often leads to rumination, where they mull over their setbacks.
• GPD promoted anticipatory thinking post work, which diminished GPD the following day.
• GPD also intensified rumination post work, aggravating the next day's GPD.

• Faculty profile for Dr. Yifan Song