What's the real cost of generic treatment packages, and how can custom packages transform your physical therapy practice?

Join Dr. Robbie Woelkers as he discusses the intricacies of creating and selling custom physical therapy packages. This episode explores the importance of accurately diagnosing patients, employing a test-treat-retest approach, and educating patients about their treatment phases. Dr. Woelkers emphasizes the necessity of customized care plans that cater specifically to an individual's needs, which is crucial for ethical selling and effective treatment.

Episode Timestamp:

[00:00] Introduction to Diagnosis and Treatment

[00:24] Understanding Pain and Performance

[01:00] Understanding Custom Packages

[02:00] Creating and Selling Custom Plans

[02:48] The Evaluation Process and the “8Ps”

[03:38] Creating Custom Plans of Care

[07:09] Priming and Performance Phases

[08:22] Developing a Custom Plan of Care

[10:49] Selling Custom Packages

[12:45] Pricing Strategies

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