Creator Alchemy Podcast By Corey Wilks Psy.D. cover art

Creator Alchemy

Creator Alchemy

By: Corey Wilks Psy.D.
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Psychological insights to transform your business, your life, and yourself. I'm Dr. Corey Wilks, a psychologist and executive coach who helps ambitious creators and entrepreneurs escape mediocrity and build extraordinary lives and businesses. On this show, I share strategies and insights to help you overcome self-sabotage, break through internal barriers, and unlock the impact only you can have—so you can reach your full potential and build a life and business that actually matter to you. Through solo episodes and raw, honest conversations with inspiring creators, entrepreneurs, and thought leaders, we explore the intersection of personal development, entrepreneurship, and creativity—and what it really takes to thrive, not just succeed. Whether you're wrestling with imposter syndrome, stuck in a life that looks good on paper but feels misaligned, or finally ready to figure out what you really want—this podcast will help you make the most of the one life you've got.Copyright 2025 Corey Wilks, Psy.D. Economics Leadership Management & Leadership Personal Development Personal Success Social Sciences
Episodes
  • #29 - PJ Milani (Milani Creative): How to Unlock Your Creative Potential
    Jul 10 2025

    In this episode, I sit down with PJ Milani (you may know him by Milani Creative), a high school film teacher who's built an inspirational brand sharing visual metaphors that's attracted an audience of over 400,000 people across platforms by embracing quantity over quality and abandoning perfectionism.

    We dive deep into his creative philosophy, the psychology behind consistent output, and how he overcame decades of creative paralysis to become one of the most recognized visual metaphor creators online. PJ shares his approach to handling imposter syndrome, the constraints that fuel his creativity, and why "good enough" might be the secret to unlocking your creative potential. This conversation will completely change how you think about creative work and hitting publish.

    CONNECT WITH PJ Milani:

    • https://www.milanicreative.com/art
    • The visual metaphor we talk about at the end of the episode: https://www.instagram.com/p/DFxaB-Hx2md/

    SUBSCRIBE TO THE NEWSLETTER:

    Subscribe to the Creator Alchemy Newsletter for exclusive content and unlock the Psychology of Success Masterclass for free.

    Go to https://www.creatoralchemy.com/

    JOIN THE COMMUNITY:

    The Creator Alchemy Lab is a community for ambitious creators taking bold action to transform their businesses, their lives, and themselves.

    Go to https://www.creatoralchemy.com/lab now to join.

    TOPICS DISCUSSED:

    • Perfectionism is often disguised procrastination - Waiting for the "perfect approach" or "right tools" can delay creative output for years, as PJ experienced before finally starting at age 40.
    • Creative accents (your imperfections) become your unique signature - In an AI-dominated world, the way you imperfectly create something is what makes your work distinctly human and memorable.
    • "Good enough" should be redefined as "as good as I can make it today" - This shifts the question from impossible perfection to achievable daily excellence within your current constraints.
    • You are not the best judge of what will resonate with your audience - PJ's most viral content was often work he didn't think was his best, proving creators can't predict what will connect with people.
    • Creative practice should align with meaningful work, not just cool achievements - Focusing on work that feels personally fulfilling sustains long-term creative output better than chasing viral moments.
    • Imposter syndrome intensifies with success rather than disappearing - The feeling of not belonging in certain rooms persists even at high achievement levels, requiring ongoing psychological management.
    • Constraints actually fuel creativity rather than limit it - Having boundaries provides a framework that makes creative decisions easier and prevents paralysis from infinite options.

    TIMESTAMPS:

    00:00 - Overcoming Perfectionism Through Consistency

    06:16 - From Teaching to Creating: PJ's Background

    24:08 - Crossing the Fame Threshold

    30:47 - Navigating Imposter Syndrome

    43:55 - Balancing Cool vs. Meaningful in Creative Work

    50:45 - The Overwhelm of Being Multi-Passionate

    56:20 - Metrics of Success: What Actually Matters

    1:12:02 - The Art of "Good Enough" and Creative Accents

    1:23:04 - Technical Skills vs. True Creativity

    1:44:08 - Creative Constraints That Fuel Innovation

    1:49:18 - How to Overcome...

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    2 hrs and 46 mins
  • #28 - Tobi Emonts-Holley: Lessons on Leadership, Fitness, and Fatherhood (from a CEO with a 6-Pack and 7 Kids)
    Jun 24 2025

    Tobi Emonts-Holley is a CEO, father of seven, and high-performance coach for fathers who want to thrive at home and at work without burning out.

    In this episode, Tobi shares hard-earned insights about what it takes to be a true leader (and why leadership starts with humility, not ego), how to lead yourself in order to lead others, the power of building systems instead of relying on willpower, how to approach work-life balance and burnout when you can’t clock out, how he manages to stay present as a father and husband raising 7 kids and maintain a happy marriage—and how he manages to do all of this while also staying fit, building a huge social media following, and coaching other high-performers.

    CONNECT WITH Tobi Emonts-Holley:

    http://hybrid-dad.com

    http://instagram.com/tobi_emonts/

    https://www.youtube.com/@tobi_emonts

    SUBSCRIBE TO THE NEWSLETTER:

    Subscribe to the Creator Alchemy Newsletter for exclusive content and unlock the Psychology of Success Masterclass for free.

    Go to https://www.creatoralchemy.com/

    JOIN THE COMMUNITY:

    The Creator Alchemy Lab is a community for ambitious creators taking bold action to transform their businesses, their lives, and themselves.

    Go to https://www.creatoralchemy.com/lab now to join.

    TOPICS DISCUSSED:

    • Being a leader means transitioning from being a hard worker to a hard thinker - As you advance in leadership, your most important job becomes creating space to think strategically rather than executing tasks.
    • Leading yourself is a prerequisite for leading others effectively - You can’t inspire or guide others until you've done the inner work to understand and manage your own insecurities and patterns.
    • Self-respect is the root issue behind most fitness and time management failures - People who can't stick to exercise routines or boundaries often lack fundamental self-respect, not discipline or knowledge.
    • Systems and boundaries allow you to be present with family while maintaining performance - Having structured work processes and protected personal time allows you to be fully present during family moments without sacrificing professional output.
    • Different life areas can elevate each other rather than compete - Morning workouts improve emotional stability for parenting, better work boundaries create more family time, and strategic thinking enhances all areas of life.
    • Parenting is about raising future adults, not managing current children - The decisions you make about screen time, work ethic, and presence today shape the adults your children will become.
    • Stillness and uninterrupted thinking time are competitive advantages for leaders - Taking walks without distractions and creating protected space for deep thought leads to better decision-making across all life domains.

    TIMESTAMPS:

    00:00 From Volunteer to CEO

    07:30 Setting Healthy Boundaries When You’re Always On

    11:38 Productivity Myths and How to Have It All

    26:40 The Power of Stillness

    34:52 Leadership Myths vs. Reality

    45:03 How Leaders Deal with Self-Doubt

    48:20 Why You Have to Lead Yourself to Lead Others

    55:54 Tobi’s 10-Year Vision and His...

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    1 hr and 47 mins
  • #27 - Jay Yang: How to Achieve the Life You Want (Without Waiting for Permission)
    Jun 13 2025

    In this episode, I sit down with Jay Yang, a 19-year-old who landed jobs with Noah Kagan and Tyler Denk before graduating high school and is now working with Alex and Leila Hormozi. We explore his "permissionless approach" to creating opportunities, finding your obsession, navigating imposter syndrome, and why most people wait for permission that will never come. If you've ever wondered whether you're too young, too old, too inexperienced, or too whatever to go after what you want, this conversation will shift your perception of what’s possible when you adopt a permissionless approach.

    ABOUT JAY YANG:

    Jay Yang proves you don't need permission to create extraordinary opportunities. He built a six-figure business and hundreds of thousands of social media followers before graduating high school, then became Head of Content for Noah Kagan where he led the social media campaign that made Noah's book a NYT bestseller. Now 19 and working with Alex and Leila Hormozi at acquisition.com, Jay shares his permissionless strategies in his new book You Can Just Do Things: The Power of Permissionless Action.

    CONNECT WITH JAY YANG:

    • Twitter (X): @jayyanginspires
    • Instagram: @jayyanginspires
    • LinkedIn: Jay Yang
    • Weekly Newsletter: The Spark

    Get Jay’s Latest Book: You Can Just Do Things: The Power of Permissionless Action

    SUBSCRIBE TO THE NEWSLETTER:

    Subscribe to the Creator Alchemy Newsletter for exclusive content and unlock the Psychology of Success Masterclass for free.

    Go to https://www.creatoralchemy.com/

    JOIN THE COMMUNITY:

    The Creator Alchemy Lab is a community for ambitious creators taking bold action to transform their businesses, their lives, and themselves.

    Go to https://www.creatoralchemy.com/lab now to join.

    TOPICS DISCUSSED:

    • Do the Work Upfront - Instead of asking "how can I help," create actual value first and show them what you can do.
    • The Three Obsession Tests - Find what makes you lose track of time, keeps you up past midnight, and what others find boring but you love.
    • Show Evidence, Not Arguments - When family doubts your non-traditional path, prove it works rather than trying to convince them why it should.
    • Build Friends, Not Networks - Focus on genuine relationships and being generous without expecting anything in return.
    • Reframe Imposter Syndrome - That uncomfortable feeling means you're growing and entering new territory, not that you don't belong.
    • The North Star Decision Filter - Evaluate every opportunity by asking if it moves you closer to your ultimate goal.
    • Find Your Torture - Success comes from finding the suffering you're willing to embrace because you love the work itself.
    • Permission is a Myth - Most doors are unlocked; people just assume they're locked and never try the handle.
    • Compress Your Timeline - You can achieve in months what others take years to do by strategically connecting with the right people.
    • Choose Long-term Fulfillment - Prioritize what's worthwhile over the long run rather than chasing short-term...
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    1 hr and 37 mins
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