Creator To Leader | Content Marketing, Content Creation

By: Eugenia Woo MBA | Digital Marketing Strategist
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  • Summary

  • Are you struggling to connect with your ideal customers online?

    Are you confused about the most effective way to be seen as a go-to expert in your industry?


    Do you wish there was a simple way to generate demand for her business anchored on your expertise?


    If this is you, you’re in the right place!


    When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that positions you as a go-to expert, allows you to lead your industry with confidence, and stand out from the noise.


    And by the way, my not-so-well-kept secret? I happen to LOVE podcasting as the main vehicle for long-form content, to build your authority, AND amplify your impact.

    Hi, I'm Eugenia Woo, but you can call me E!


    For years, I was frustrated, creating content online that only followed trends and random advice I heard on social media. I was hustling hard, creating tons of content without a clear message, and feeling overwhelmed by all the noise on social media. Yes, I had a degree in communications, an MBA in Marketing, and YET… I was still caught up in the content hamster wheel.


    Spoiler alert, standing out online and growing an actual business takes more than just sharing “valuable content”. It’s about sharing impactful content.


    I now work with seasoned entrepreneurs to help them clarify their messaging, craft a powerful digital marketing strategy, and amplify their expertise so they can increase demand for their products and services.


    And most importantly, they’re actually reaching MORE people and impacting more lives. And let me tell you… that is beyond fulfilling.


    In this podcast, I’ll be sharing what I’ve learned as I’ve worked with brands in the top 1% of the podcast charts.


    But since it turns out that magnetic content is only part of the equation, I’ll also share insights on digital marketing strategy designed to position YOU as a thought leader.


    And lastly, I want you to feel confident to show up as YOUR BEST VERSION of leadership. Not emulating the people you admire, but carving your OWN space by being WHO you are.


    How is that possible? With leadership anchored in storytelling (this is one of my favorite areas so I can’t wait for us to dive in!)


    If you’re ready to stand out in a crowded market, connect with your ideal customer, become a thought leader, build credibility and trust, and learn how to tweak your marketing strategy to show up clearly, consistently, and cohesively in your business… this podcast is for you!


    Let's stay connected:


    🖱️Work with me: reachhighermedia.com

    📲Connect on Instagram: instagram.com/eugenia.woo

    📥Email me: contact@eugeniawoo.com
    © 2024 Creator To Leader | Content Marketing, Content Creation
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Episodes
  • 41 | How to Stop Feeling Salesy During a Promotional Period or Launch

    41 | How to Stop Feeling Salesy During a Promotional Period or Launch
    Oct 15 2024

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    Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my husband listened to this podcast, I’d get a big “I told you so” text right about now. 😂

    But here’s the thing: if you’ve ever felt icky about selling your own offers because you don’t want to sound salesy or inauthentic, you’re NOT alone. I see it all the time—especially from heart-driven, ethical entrepreneurs like you.

    Today, we’re talking about how to sell confidently, without feeling pushy, manipulative, or disingenuous.

    We’ll dive into:

    • What “salesy” really means (and why it’s holding you back)
    • How to anchor yourself in conviction, relationships, and authenticity to sell with purpose
    • My top 3 strategies to ditch that uncomfortable sales feeling and show up like the leader you are ✨

    If you’re ready to plan your next launch in a way that feels creative, purposeful, and totally you, join the waitlist for Lead Your Launch at leadyourlaunch.com.

    Let’s leave the mechanical, one-size-fits-all strategies behind and start launching with confidence. 🚀

    ⭐Join the waitlist for Lead Your Launch: leadyourlaunch.com ⭐

    Let's stay connected:

    📲 Instagram: instagram.com/eugenia.woo

    📥 Email: contact@eugeniawoo.com
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    14 mins
  • 40 | Your Calling Is Too Important to Quit—What One Year of Creator to Leader Has Taught Me

    40 | Your Calling Is Too Important to Quit—What One Year of Creator to Leader Has Taught Me
    Oct 1 2024

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    The podcast is turning one… WHAT?! Where did time go?

    I’m truly in awe of EVERYTHING we’ve accomplished together this past year (and yes, I say WE because you’ve been the other half of this journey 🫶🏼)

    Today, we're taking a behind-the-scenes peek through some of the biggest lessons this podcast has taught me (and hopefully, you too!) about purpose, leadership, and the power of showing up.

    But buckle up, because we’re getting real today: a bit of tough love, a touch of nostalgia, and a sprinkle of faith. I share the verse that anchored me when things got tough, the moments when I doubted my path, and how the leap from just creating to leading changed everything for me—and how it can for you too.

    Whether you’re feeling on top of your game or in a rut wondering if this journey is really for you, this episode is your reminder that your purpose is far too important to quit on.

    Let’s challenge the idea that growth needs to be fast, linear, or perfectly polished. Because let’s be honest—success rarely looks like a rom-com (unless there’s indie rock playing and Chad Michael Murray shows up... but we digress).

    It’s time to take the stage, even when the spotlight feels scary.

    In this episode, we’ll cover:

    • The importance of having an anchor to guide you when the journey feels shaky.
    • The three mindset shifts needed to embrace your role as a leader—starting today.
    • Why perfectionism and the urge for a quick win are just holding you back.
    • How to truly change your relationship with social media from a place of consuming to leading.
    • My business anchor verse, and why it’s been a game-changer for me.
    • A reminder that your audience doesn’t need you to be perfect—they need you to step up and lead.

    ⭐Join the waitlist for Lead Your Launch: leadyourlaunch.com ⭐

    Let's stay connected:

    📲 Instagram: instagram.com/eugenia.woo

    📥 Email: contact@eugeniawoo.com
    Show more Show less
    28 mins
  • 39 | 3 Mistakes Creative Entrepreneurs Make During a Launch (And How to Fix Them)

    39 | 3 Mistakes Creative Entrepreneurs Make During a Launch (And How to Fix Them)
    Sep 25 2024

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    Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline to us creatives.

    I'm dissecting three common pitfalls: launching too aggressively, mimicking others' tactics robotically, and neglecting audience engagement.

    Key points from this episode:

    • Launch Gradually: Think of launching as a marathon, not a sprint. Building momentum slowly can lead to more sustainable success.
    • Be Authentic: Avoid the trap of mimicking others' tactics. Authenticity resonates more with your audience.
    • Engage Your Audience: Genuine connections with your audience are crucial. Don't neglect this vital aspect of your launch strategy.

    🚀 Join the waitlist for Launch Your Own Way: https://cominguproses.co/EUGENIA 🚀

    Let's stay connected:

    📲 Instagram: instagram.com/eugenia.woo

    📥 Email me: contact@eugeniawoo.com
    Show more Show less
    15 mins

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