Creator To Leader | Content Marketing, Content Creation

By: Eugenia Woo MBA | Digital Marketing Strategist
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  • Summary

  • Are you struggling to connect with your ideal customers online?

    Are you confused about the most effective way to be seen as a go-to expert in your industry?


    Do you wish there was a simple way to generate demand for her business anchored on your expertise?


    If this is you, you’re in the right place!


    When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that positions you as a go-to expert, allows you to lead your industry with confidence, and stand out from the noise.


    And by the way, my not-so-well-kept secret? I happen to LOVE podcasting as the main vehicle for long-form content, to build your authority, AND amplify your impact.

    Hi, I'm Eugenia Woo, but you can call me E!


    For years, I was frustrated, creating content online that only followed trends and random advice I heard on social media. I was hustling hard, creating tons of content without a clear message, and feeling overwhelmed by all the noise on social media. Yes, I had a degree in communications, an MBA in Marketing, and YET… I was still caught up in the content hamster wheel.


    Spoiler alert, standing out online and growing an actual business takes more than just sharing “valuable content”. It’s about sharing impactful content.


    I now work with seasoned entrepreneurs to help them clarify their messaging, craft a powerful digital marketing strategy, and amplify their expertise so they can increase demand for their products and services.


    And most importantly, they’re actually reaching MORE people and impacting more lives. And let me tell you… that is beyond fulfilling.


    In this podcast, I’ll be sharing what I’ve learned as I’ve worked with brands in the top 1% of the podcast charts.


    But since it turns out that magnetic content is only part of the equation, I’ll also share insights on digital marketing strategy designed to position YOU as a thought leader.


    And lastly, I want you to feel confident to show up as YOUR BEST VERSION of leadership. Not emulating the people you admire, but carving your OWN space by being WHO you are.


    How is that possible? With leadership anchored in storytelling (this is one of my favorite areas so I can’t wait for us to dive in!)


    If you’re ready to stand out in a crowded market, connect with your ideal customer, become a thought leader, build credibility and trust, and learn how to tweak your marketing strategy to show up clearly, consistently, and cohesively in your business… this podcast is for you!


    Let's stay connected:


    🖱️Work with me: reachhighermedia.com

    📲Connect on Instagram: instagram.com/eugenia.woo

    📥Email me: contact@eugeniawoo.com
    © 2024 Creator To Leader | Content Marketing, Content Creation
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Episodes
  • 38 | Tired of Creating Content? 3 Strategies to Make Marketing Fun Again

    38 | Tired of Creating Content? 3 Strategies to Make Marketing Fun Again
    Sep 17 2024

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    Have you ever wondered how to make marketing not just a task, but a fun and exciting part of your entrepreneurial journey?

    Today I'm diving into the art of making marketing enjoyable for creative entrepreneurs (because there are 3 likely culprits for the monotony you're feeling!)

    ⭐ Pssst did you hear? The waitlist for Lead Your Launch is Open. Sign up to get first dibs and +$1,000 off: http://leadyourlaunch.com/ ⭐

    Key points from this episode:

    • Change Your Context: Discover how a simple shift in your surroundings can spark creativity and make marketing tasks feel less like a chore.
    • Enjoy the Content You Create: Learn the importance of creating content that you genuinely enjoy and how it can transform your marketing efforts.
    • Embrace Authenticity: Understand why being true to yourself is crucial in marketing and how it can help you connect more deeply with your audience.

    Let's stay connected:

    📲 Let’s connect on Instagram: instagram.com/eugenia.woo

    📥 Email me: contact@eugeniawoo.com
    Show more Show less
    16 mins
  • 37 | How to be Creative AND Still Make Money With Your Content

    37 | How to be Creative AND Still Make Money With Your Content
    Sep 10 2024

    Send us a text

    Have you ever wondered how to balance your creative juices with strategic business frameworks?

    Today I'm diving into the creative entrepreneur's dilemma, and offer 3 actionable tips for integrating creativity into marketing strategies.

    Key points from this episode:

    • The importance of storytelling in marketing and how it can create a deeper connection with your audience.
    • How themed campaigns can make your brand more memorable and engaging.
    • The role of humor in marketing and its potential to humanize your brand and drive sales.
    • An introduction to my upcoming program, "Lead Your Launch," which aims to help entrepreneurs align their creative vision with effective launch strategies.

    ⭐ The waitlist for Lead Your Launch is Open. Sign up to get first dibs and +$1,000 off: http://leadyourlaunch.com/ ⭐

    Resources mentioned:

    • 01 | From Frustrated Online Creator to Impactful Industry Leader: https://podcasts.apple.com/us/podcast/01-from-frustrated-online-creator-to-impactful-industry/id1708824433?i=1000629184982
    • 35 | How to STOP Being Inconsistent With Your Content & Build Discipline as a Creative Entrepreneur: https://podcasts.apple.com/us/podcast/35-how-to-stop-being-inconsistent-with-your-content/id1708824433?i=1000665983496

    Let's stay connected:
    📲 Let’s connect on Instagram: instagram.com/eugenia.woo
    📥 Email me: contact@eugeniawoo.com
    Show more Show less
    15 mins
  • 36 | The Art of Building Confidence (How to Stop Fear From Holding You Back) with Carla Reeves

    36 | The Art of Building Confidence (How to Stop Fear From Holding You Back) with Carla Reeves
    Sep 3 2024

    Send us a text

    There are SO many myths when it comes to mindset… and I’m happy to be busting them with my guest today!

    Carla Reeves is a mindset coach for high achievers. She teaches us an AMAZING framework for thought management (because not all mindset work is just about positive thinking).

    And by the way… if you’re waiting to feel confident, think again! Because what you truly need to reach your next big goal is BRAVERY. And Carla is teaching us how to get there!

    Our conversation includes:

    • The importance of understanding and managing your "survival model" to break free from past patterns.
    • Why bravery, not confidence, is the key to taking action and achieving personal growth.
    • Practical tips for thought management that go beyond just positive thinking.

    Connect with Carla:

    • Carla’s website: https://carlareeves.com/
    • Free writing workshop to get unstuck: https://carlareeves.com/getunstuck

    Let's stay connected:

    🖱️ Work with me: https://masterclass.eugeniawoo.com/

    📲 Let’s connect on Instagram: instagram.com/eugenia.woo

    📥 Email me: contact@eugeniawoo.com


    Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com

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    34 mins
Leadership Marketing Economics Personal Success
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