Cubicle to CEO

By: Ellen Yin
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  • Summary

  • We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
    Copyright Ellen Yin
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Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • 289. How a Meme Account Generated $55K In 90 Days For This Coaching Business

    289. How a Meme Account Generated $55K In 90 Days For This Coaching Business
    Mar 10 2025
    The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads. With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend. Here’s how she did it. Connect with Catalina: https://www.relatablenonprofit.com/ https://www.linkedin.com/in/catalinaparker/ IG: @relatable_nonprofit Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • 288. $100K in 8 Weeks: 4 Levers That Launched This New Business To Six Figures, Fast

    288. $100K in 8 Weeks: 4 Levers That Launched This New Business To Six Figures, Fast
    Mar 3 2025
    In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns. Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly. When starting from zero, the fastest way to grow isn’t ads or automation—it’s direct, intentional conversations that make you the obvious solution to your clients’ problems. In this six figure case study, we’ll examine four launch levers Jenna pulled to fuel early, explosive growth. Virtual Summit Case Study: https://podcasts.apple.com/us/podcast/179-grow-your-email-list-by-500-2000-leads-in-1-week/id1470966370?i=1000597219605 Connect with Jenna: Get Jenna's FREE 'Leader Builder Workbook': https://leadwithjenna.com/ Elev8Pwr Community: https://www.jennacapozzi.com/community IG: @jennacapozzi_retreats https://www.facebook.com/jennacapozzirutgersson https://www.linkedin.com/in/jennacapozzi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • 287. $5K in 30 Days: Relaunching a Business After A Work Hiatus

    287. $5K in 30 Days: Relaunching a Business After A Work Hiatus
    Feb 24 2025
    After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program. With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility. This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions. Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/ Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo Connect with Simi: https://coach-simi.com Newsletter: https://coach-simi.com/email https://www.linkedin.com/in/simiawokoya IG: @coachsimi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins

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Stuck Gold

Ellen Yin delivers gold nuggets with every episode. I just listened to a few on podcast guesting tips and I'm ready to dive in with a new strategy. She's easy to listen to and I can hardly wait for the next episode.

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