Episodes

  • 289. How a Meme Account Generated $55K In 90 Days For This Coaching Business

    289. How a Meme Account Generated $55K In 90 Days For This Coaching Business
    Mar 10 2025
    The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads. With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend. Here’s how she did it. Connect with Catalina: https://www.relatablenonprofit.com/ https://www.linkedin.com/in/catalinaparker/ IG: @relatable_nonprofit Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • 288. $100K in 8 Weeks: 4 Levers That Launched This New Business To Six Figures, Fast

    288. $100K in 8 Weeks: 4 Levers That Launched This New Business To Six Figures, Fast
    Mar 3 2025
    In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns. Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly. When starting from zero, the fastest way to grow isn’t ads or automation—it’s direct, intentional conversations that make you the obvious solution to your clients’ problems. In this six figure case study, we’ll examine four launch levers Jenna pulled to fuel early, explosive growth. Virtual Summit Case Study: https://podcasts.apple.com/us/podcast/179-grow-your-email-list-by-500-2000-leads-in-1-week/id1470966370?i=1000597219605 Connect with Jenna: Get Jenna's FREE 'Leader Builder Workbook': https://leadwithjenna.com/ Elev8Pwr Community: https://www.jennacapozzi.com/community IG: @jennacapozzi_retreats https://www.facebook.com/jennacapozzirutgersson https://www.linkedin.com/in/jennacapozzi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • 287. $5K in 30 Days: Relaunching a Business After A Work Hiatus

    287. $5K in 30 Days: Relaunching a Business After A Work Hiatus
    Feb 24 2025
    After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program. With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility. This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions. Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/ Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo Connect with Simi: https://coach-simi.com Newsletter: https://coach-simi.com/email https://www.linkedin.com/in/simiawokoya IG: @coachsimi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • 286. Build Wealth Beyond Your Business: The $566K Safety Net That Gives Her The Choice To Be Work Optional

    286. Build Wealth Beyond Your Business: The $566K Safety Net That Gives Her The Choice To Be Work Optional
    Feb 17 2025
    Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you? Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her business. From leveraging index funds to understanding the tax advantages of different investment vehicles, Gina shares how she strategized her wealth portfolio to generate enough funds to keep her financially stable, even if she didn’t work for the next 14 years. If you’ve ever worried about how to fund maternity leave, step away from your business, or prepare for the unexpected, this episode is packed with practical investment strategies that every entrepreneur should know. Keep listening to learn how to build wealth beyond your business. Connect with Gina: Subscribe to the Small Business Big Money Podcast: https://ginaknox.co/podcast/ https://ginaknox.co/email-list IG: @ginaknox Resources: This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year: https://link.chtbl.com/cubicletoceo How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7 CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6 Money with Katie Podcast: https://podcast.moneywithkatie.com/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 15 mins
  • Bonus #61: Turn Cold Leads Into Closed Contracts — The ACE Framework That Lands High Value Clients

    Bonus #61: Turn Cold Leads Into Closed Contracts — The ACE Framework That Lands High Value Clients
    Feb 12 2025
    Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas. Connect with Hope: Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start https://www.linkedin.com/iln/hopew/ IG: @hopeworksdesign Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • 285. How an “Unscalable” Funnel Signed 99 Clients & Generated $150K in One Year

    285. How an “Unscalable” Funnel Signed 99 Clients & Generated $150K in One Year
    Feb 10 2025
    What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel? Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend. The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix’s funnel. Connect with Vix: https://vixmeldrew.com IG and Threads: @vixmeldrew Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • 284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%

    284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%
    Feb 3 2025
    A single video was the secret sauce to a 600% revenue surge for this entrepreneur. In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before. This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework. Connect with Mariana: Watch Mariana's brand video: http://brandmagnetic.com/mariana Learn how to write a brand story that converts with this cheat sheet: https://brandmagnetic.com/cheatsheet Make your offer UNDENIABLE! Attend this Emotional Connection Workshop on February 25th: http://brandmagnetic.com/undeniable IG: @brandmagnetic http://linkedin.com/in/marianahenninger Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 6 mins
  • Bonus #60: Optimize Your Website For Sales With This Checklist of 10 Conversion Drivers

    Bonus #60: Optimize Your Website For Sales With This Checklist of 10 Conversion Drivers
    Jan 29 2025
    Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include. Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you. Connect with Amanda: Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo www.justaddyourbrand.com Use www.stocksy.com for high quality stock imagery! Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins