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Customers Who Click

Customers Who Click

By: Will Laurenson
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About this listen

 Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!Will Laurenson; Monkey Blocks 2020 Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How a Category King Owns Its Niche

    How a Category King Owns Its Niche
    Jun 19 2025
    Paul Sherratt, founder of Glove Glue, shares how a niche product for goalkeeper gloves became a global brand, selling a unit every 150 seconds across 55 countries. He talks with host Will Laurenson about starting the business in 2011, going all-in by 2020, and why social commerce—especially TikTok Shops—is a major focus now. Paul opens up about e-commerce challenges, retail wins, and segmenting gift-givers from actual goalkeepers. If you’re growing a niche brand, this episode reveals the power of product focus, global distribution, and leaning into social communities.
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    36 mins
  • From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy

    From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy
    Jun 17 2025
    Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-influenced world, Hannah dives deep into performance strategies, authenticity, and brand evolution. They also explore how Lounge is expanding from lingerie into full wardrobes—while ensuring the customer journey, especially fit and sizing, stays seamless across markets. An unmissable episode for marketers looking to modernise their strategy and scale without losing brand identity.
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    32 mins
  • The WhatsApp Growth Curve Fueling 1000x ROI Campaigns

    The WhatsApp Growth Curve Fueling 1000x ROI Campaigns
    Jun 12 2025
    Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they’re already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS.
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    39 mins
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