Episodes

  • How a Category King Owns Its Niche

    How a Category King Owns Its Niche
    Jun 19 2025
    Paul Sherratt, founder of Glove Glue, shares how a niche product for goalkeeper gloves became a global brand, selling a unit every 150 seconds across 55 countries. He talks with host Will Laurenson about starting the business in 2011, going all-in by 2020, and why social commerce—especially TikTok Shops—is a major focus now. Paul opens up about e-commerce challenges, retail wins, and segmenting gift-givers from actual goalkeepers. If you’re growing a niche brand, this episode reveals the power of product focus, global distribution, and leaning into social communities.
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    36 mins
  • From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy

    From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy
    Jun 17 2025
    Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-influenced world, Hannah dives deep into performance strategies, authenticity, and brand evolution. They also explore how Lounge is expanding from lingerie into full wardrobes—while ensuring the customer journey, especially fit and sizing, stays seamless across markets. An unmissable episode for marketers looking to modernise their strategy and scale without losing brand identity.
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    32 mins
  • The WhatsApp Growth Curve Fueling 1000x ROI Campaigns

    The WhatsApp Growth Curve Fueling 1000x ROI Campaigns
    Jun 12 2025
    Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they’re already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS.
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    39 mins
  • Building an AI Stack That Actually Delivers ROI

    Building an AI Stack That Actually Delivers ROI
    Jun 10 2025
    Jesse Alouf, CMO of Tire Agent, joins Will Laurenson to explore how he's scaling a “need” product business with practical innovation. From targeting everyday drivers—not gearheads—to using AI for real impact (not chatbots), Jesse shares how Tire Agent simplifies tire buying while growing fast. He discusses building spend optimisation models, creating Spanish-language video content, and tackling upper-funnel growth via CTV and audio. If you're tired of AI hype and want real strategies for e-commerce growth, this episode is full of actionable takeaways from someone who blends sharp insight with grounded execution.
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    38 mins
  • How Overclockers UK Survived Its Ticketmaster Moment

    How Overclockers UK Survived Its Ticketmaster Moment
    Jun 5 2025
    Gareth Johnson from Overclockers UK joins Will Laurenson to talk about launching graphics cards, fighting scalpers, and building for long-term growth in the gaming industry. They cover Gareth’s shift from customer to digital leader, the dynamics behind huge product drops, and why open banking is a game-changer. Gareth explains how Overclockers UK has evolved from high-spec PC builds to a broader market offering, and how their B2B expansion is meeting demand from industries like Formula One. From site crashes to Discord communities, this episode gives a behind-the-scenes look at one of the UK’s most iconic gaming retailers.
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    44 mins
  • The One Decision That Changed Everything For This 80 Year Old Brand

    The One Decision That Changed Everything For This 80 Year Old Brand
    Jun 3 2025
    Theresa Delgado, Director of Marketing at Famous Smoke Shop, joins Will Laurenson to unpack the unique challenges of optimising user journeys in the cigar e-commerce space. With 26 years of experience, Theresa shares how her team replatformed from ColdFusion to Adobe Commerce, enabling dynamic personalisation, smarter navigation, and better segmentation. They explore how buying cigars is more like picking coffee—driven by flavour, habit, and personality—and why focusing on user motivators helps build better digital pathways. From embedded quizzes to AI-powered tools, this episode offers practical insights for anyone rethinking customer journeys in a complex e-commerce setting.
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    43 mins
  • Building Profitability By Focusing on Customers, Not Clicks

    Building Profitability By Focusing on Customers, Not Clicks
    Apr 17 2025
    Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better.
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    49 mins
  • From Adidas to Boating: Mona Sutherland on Scaling Performance

    From Adidas to Boating: Mona Sutherland on Scaling Performance
    Apr 15 2025
    Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking.
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    36 mins
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