When my client Kierra joined Reclamation, she was exhausted from trying to fit into traditional coaching spaces that didn’t understand her business model as a marketing agency owner.

Despite her years of marketing experience, she found herself questioning everything — frustrated by declining sales, messaging that wasn’t landing, and an offer that wasn’t converting. But she turned it all around inside the program.

In this episode, Kierra shares her unfiltered journey inside Reclamation, including:

🛑 Why she almost didn't join because she isn’t First Gen and wasn’t looking for a mindset or feelings-heavy program—but realized Reclamation was *also* the ONE room where a marketer could get true thought partnership from another marketer, not cookie-cutter strategies

💡 How she pivoted her business model and went from 0% client retention to 80% retention

💰 The shift that led to five-figure clients and her highest-ever recurring monthly revenue

🎯 The moment she realized she was arguing with how her audience buys—and the change that turned everything around

🤝 Why finding the right community and a true Mastermind accelerated her growth in ways she never expected

This is for you if you’ve ever felt like you’re second-guessing your own vision. Kierra’s story will show you what’s possible when you stop trying to fit into someone else’s strategy and start building from your own genius.

🔗 Learn more about Reclamation: www.marieladelamora.com/reclamation

📲 Let’s connect!

Instagram | Website | LinkedIn

If you’ve ever joined a coaching program hoping to borrow your coach’s strategy—only to feel frustrated when it didn’t work for you—this episode is for you.

I’m joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else’s success formula.

Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed messaging.

With over seven years of experience leading billion-dollar campaigns for brands like Banana Republic and The Gap, managing campaigns featuring Gwyneth Paltrow and Kanye West, Kierra knows firsthand why so many marketing strategies feel clunky—and why strategy should actually bring you peace.

Kierra also shares her journey from corporate marketing to entrepreneurship and how she overcame systemic challenges as a black woman in the fashion industry. From merchandising Safeway’s holiday displays with her mom (when she was a kid) to managing campaigns for celebrities, she's had an eye for branding since the start.

In this episode, we break down:

🔥 The #1 reason most marketing strategies fail (and why they weren’t actually strategies to begin with)

📊 How data (both hard numbers and what your audience tells you) should shape your marketing

🚀 Why the same ideal client buys different offers in completely different ways

⚡ The difference between coaching and consulting—and why hiring the wrong kind of support will keep you stuck

💡 How Kierra pivoted her own business model while in Reclamation to achieve 80% client retention and land clients with five-figure annual value!

If you’ve ever felt like you’re doing everything “right” but still not seeing the results, this episode will be the clarity you need.

Learn more about Kierra:

➡️ Instagram: @klcthestudio

➡️ Website: klcthestudio.com

➡️ Podcast: Data Over Drama

Learn more about Reclamation Mastermind:

📌 www.marieladelamora.com/reclamation

Connect with Mariela:

🔗 Website

🔗 Instagram

🔗 LinkedIn

Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.

In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.

Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don’t want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.

Her journey with self-care began during her divorce in 2015 when she discovered the power of caring for herself—a practice she had rarely seen modeled by the women around her due to cultural norms that discourage women from prioritizing their own needs.

As the eldest daughter in a Puerto Rican and Venezuelan family, Natalia is committed to breaking this cycle and creating new narratives for herself and others. She views self-care as a radical act of healing and the first step toward developing self trust.

In this episode, Natalia shares her personal story of navigating a strict upbringing, how Marianismo impacts women's self trust, leaving an abusive marriage and ultimately her church.

And it all started with self care, which allowed Natalia to develop the self trust needed to rewrite her story one decision at a time - a process she now walks her clients through.

But we're not talking bubble baths and massages. Natalia illustrates how self-care is more about taking care of yourself starting from your most basic needs vs the commercialized version we often get sold.

Get in touch with Natalia:

• Download the Self Care Menu + Self Care to Self Trust email series
• Instagram
• TikTok

Episode takeaways

• Cultural expectations can heavily influence identity.
• Marianismo promotes self-sacrifice at the expense of women's self trust
• How and when religious conditioning can create barriers to self-trust.
• Leaving an abusive relationship was easier once self care rewired Natalia to trust herself
• Self-care leads to increased self-trust.
• Small promises to yourself build self-trust.
• Self-care is a revolutionary act of healing.
• Self-care is not about luxury and buying things

Chapters

• 03:00: Cultural Expectations and Marianismo
• 06:05: The Impact of Religion on Identity
• 11:59: The Turning Point: Leaving an Abusive Marriage
• 20:57: Building Confidence Through Self-Care
• 32:21: The Connection Between Self-Care and Self-Trust
• 41:44: Introducing the Self-Care Menu Tool
• 52:24: Self-Care as a Revolutionary Act