When my client Kierra joined Reclamation, she was exhausted from trying to fit into traditional coaching spaces that didn’t understand her business model as a marketing agency owner.

Despite her years of marketing experience, she found herself questioning everything — frustrated by declining sales, messaging that wasn’t landing, and an offer that wasn’t converting. But she turned it all around inside the program.

In this episode, Kierra shares her unfiltered journey inside Reclamation, including:

🛑 Why she almost didn't join because she isn’t First Gen and wasn’t looking for a mindset or feelings-heavy program—but realized Reclamation was *also* the ONE room where a marketer could get true thought partnership from another marketer, not cookie-cutter strategies

💡 How she pivoted her business model and went from 0% client retention to 80% retention

💰 The shift that led to five-figure clients and her highest-ever recurring monthly revenue

🎯 The moment she realized she was arguing with how her audience buys—and the change that turned everything around

🤝 Why finding the right community and a true Mastermind accelerated her growth in ways she never expected

This is for you if you’ve ever felt like you’re second-guessing your own vision. Kierra’s story will show you what’s possible when you stop trying to fit into someone else’s strategy and start building from your own genius.

🔗 Learn more about Reclamation: www.marieladelamora.com/reclamation

📲 Let’s connect!

Instagram | Website | LinkedIn

If you’ve ever joined a coaching program hoping to borrow your coach’s strategy—only to feel frustrated when it didn’t work for you—this episode is for you.

I’m joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else’s success formula.

Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed messaging.

With over seven years of experience leading billion-dollar campaigns for brands like Banana Republic and The Gap, managing campaigns featuring Gwyneth Paltrow and Kanye West, Kierra knows firsthand why so many marketing strategies feel clunky—and why strategy should actually bring you peace.

Kierra also shares her journey from corporate marketing to entrepreneurship and how she overcame systemic challenges as a black woman in the fashion industry. From merchandising Safeway’s holiday displays with her mom (when she was a kid) to managing campaigns for celebrities, she's had an eye for branding since the start.

In this episode, we break down:

🔥 The #1 reason most marketing strategies fail (and why they weren’t actually strategies to begin with)

📊 How data (both hard numbers and what your audience tells you) should shape your marketing

🚀 Why the same ideal client buys different offers in completely different ways

⚡ The difference between coaching and consulting—and why hiring the wrong kind of support will keep you stuck

💡 How Kierra pivoted her own business model while in Reclamation to achieve 80% client retention and land clients with five-figure annual value!

If you’ve ever felt like you’re doing everything “right” but still not seeing the results, this episode will be the clarity you need.

Learn more about Kierra:

➡️ Instagram: @klcthestudio

➡️ Website: klcthestudio.com

➡️ Podcast: Data Over Drama

Learn more about Reclamation Mastermind:

📌 www.marieladelamora.com/reclamation

Connect with Mariela:

🔗 Website

🔗 Instagram

🔗 LinkedIn

Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.

In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.

Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don’t want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.

Her journey with self-care began during her divorce in 2015 when she discovered the power of caring for herself—a practice she had rarely seen modeled by the women around her due to cultural norms that discourage women from prioritizing their own needs.

As the eldest daughter in a Puerto Rican and Venezuelan family, Natalia is committed to breaking this cycle and creating new narratives for herself and others. She views self-care as a radical act of healing and the first step toward developing self trust.

In this episode, Natalia shares her personal story of navigating a strict upbringing, how Marianismo impacts women's self trust, leaving an abusive marriage and ultimately her church.

And it all started with self care, which allowed Natalia to develop the self trust needed to rewrite her story one decision at a time - a process she now walks her clients through.

But we're not talking bubble baths and massages. Natalia illustrates how self-care is more about taking care of yourself starting from your most basic needs vs the commercialized version we often get sold.

Get in touch with Natalia:

• Download the Self Care Menu + Self Care to Self Trust email series
• Instagram
• TikTok

Episode takeaways

• Cultural expectations can heavily influence identity.
• Marianismo promotes self-sacrifice at the expense of women's self trust
• How and when religious conditioning can create barriers to self-trust.
• Leaving an abusive relationship was easier once self care rewired Natalia to trust herself
• Self-care leads to increased self-trust.
• Small promises to yourself build self-trust.
• Self-care is a revolutionary act of healing.
• Self-care is not about luxury and buying things

Chapters

• 03:00: Cultural Expectations and Marianismo
• 06:05: The Impact of Religion on Identity
• 11:59: The Turning Point: Leaving an Abusive Marriage
• 20:57: Building Confidence Through Self-Care
• 32:21: The Connection Between Self-Care and Self-Trust
• 41:44: Introducing the Self-Care Menu Tool
• 52:24: Self-Care as a Revolutionary Act

This year has been hard for a lot of businesses. Whether it's financially, emotionally, business model wise, etc., hitting a rough patch in business feels high stakes - because it is. So how do you problem solve when your nervous system is going into fight, flight, or freeze?

Sometimes, our emotions make us believe we don’t already have the answers to our problem. But that's not actually true. Problem solving and decision making are leadership skills that you can get coached on. With 15 sun skills, they are the top 2 EQ skills that come up with my clients.

So today, I'm going through 6 steps to problem solve when things aren't going your way in business.

Here's a quick sneak peak:

1. Identify the circumstance or thing you are struggling with

Remember, you can solve for facts, not thoughts. So be careful how you're framing this!

2.Identify the emotion you have towards it. Let it be okay that it’s there.

3.Ask yourself: what’s the real problem: is there actually a problem to solve or just a feeling to feel?

4.Neutralize the problem

5. Put all of your options on the table, even if you don’t like them.

If you’ve decided there’s a PROBLEM to solve not just a feeling to feel you HAVE to do something different. Or, make peace with the problem being there.

6.Just get into MOTION

Finding your way out of the fog doesn’t happen when you stand still, you have to walk around

Tune into this episode if you're feeling a bit discouraged in your life and business lately. I think you'll feel a renewed sense of possibility and movement after listening!

Connect with me:

• Instagram
• Website
• LinkedIn

Have you ever felt like you're trying to convince people that your offers are "worth it"? Well, the problem is probably not your offers, it's your messaging.

You know the power of the transformation you provide for clients! So together, let's lock down marketing that helps you skip right past price objections and unaligned clients. In today's episode, I want to give you the tools you need to attract totally aligned clients through your messaging.

Imagine you're on stage and you have people sitting in the front row, all eyes on you. But you also have others sitting in the middle talking to each other, going to get popcorn, standing by the wall chatting, and you've even got people who haven't entered the theater at all.

Ask yourself: who are you talking to? Are you going to expend all your energy trying to reach the people at the popcorn stand? Or will you opt to speak to the people that are already listening?

If you decide you're ready to talk to directly to the people in the front row, this episode is for you. Because at the end of the day, getting specific about who you help will make it possible for you to make a bigger impact. And getting intentional about how you speak to them will make it easier to call them into your space.

Here's 5 ways to attract higher level clients and opportunities:

1. Imagine your best clients when you write and when you make decisions in your business.
2. Think of the most sophisticated problems you solve and who has them
3. Watch your tone. Speak to them with respect in your marketing.
4. You HAVE to start do more than centering your own success story in your marketing.
5. More thought leadership and context. Less right vs wrong.

And bonus points for using your thought leadership to gain Third Party Credibility!

Connect with me:

• Instagram
• Website
• LinkedIn

If you're going to land speaking opportunities (using the tips from my episode #50), you're going to have to get comfortable being visible. And here's the thing: Women of Color don't have an ability problem, they have a visibility problem.

Think about it, who do you usually see portraying the CEOs of companies on screen? Usually, a white man. Sometimes a white woman. Visibility is often needed to make more money. And I want to be really intentional about not making a systemic issue a mindset issue. Let's be clear: Visibility is hard because of oppression, note because it's a personality trait.

Even my super successful ex corporate women who climbed the ladder are not immune to this. I coach women who are Directors at Google, who have been SVPs, who worked for the United Nations. And across the board, visibility is hard for us. Being seen can feel unsafe because we've been overly criticized for out natural way of being and had unforgiving standards put on us growing up.

So here's 7 steps to make visibility easier:

1. Acknowledge the emotion.
2. Validate why it’s hard.
3. Ask LESS of the thing you’re doing.
4. What do I need in order to increase my capacity to do this?
5. Rank visibility in terms of what you have the capacity for.
6. Embrace it as a journey vs destination.

Tune in to episode 51 for the why and how behind each of these steps!

Connect with me:

• Website
• Linkedin
• Instagram

Today's topic is inspired by the celebration of two major things: Hispanic Heritage Month and reaching episode 50 of Cycle Breakers and Money Makers! I know that Hispanic Heritage Month brings a lot of opportunity for speaking engagements, if you know how to play your cards right.

So in today's episode, I'm breaking down how to be approached to speak in the next 30 days without having to individually pitch yourself.

We'll start with how to find aligned opportunities in the first place. Because here's the thing: right now, a lot of the public calls for speakers are nothing but engagement bait. So how can you move with intention so you know you're not wasting your time?

Then, I'll lay out a step by step process for actually landing the speaking engagements that will move the needle for your career. A lot of people pitching with good intentions are falling flat and losing opportunities because they're missing crucial steps.

So by the end of this episode, I want you to feel totally prepared to go out there and land real opportunities that actually ALIGN with your values and your ideal audience.

Because I don't believe that just ANY visibility is good visibility.

In this episode, I'm chatting about:

• The 3 speaking topics + 3 teaching topics to come prepared to pitch
• How to avoid engagement bait and find the right opportunities
• Creating an "I Help" statement for you as a speaker
• What to do once you actually land a gig

Connect with me:

• Instagram
• Linkedin
• Website

I made my first half a million without formulaic strategies that we're constantly told we "need" to make money. My posts didn't have call to actions and my website didn't feature my offers. So how did I do it? That's what we're digging into today.

I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget the power of storytelling, simplicity, and authenticity in business.

I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time!

Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team.

Here are the things that were actually non-negotiable for me to create 80K in two months before:

1. Thought leadership and speaking to a true gap.
2. I led with my stories and repeated them often.
3. I let myself be human > expert.
4. Instead of repeating a promise over and over, I spoke to one person one problem, and one person one possibility at a time.
5. Possibility aware vs problem aware. I taught them how to show up to the decision of working with me.

Connect with me:

• Instagram
• Linkedin
• Website