In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.

October 18, 2024

In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity.

March 1, 2024

In this episode, we dive deep into the critical issue of mental health in the workplace with Adeola Mead, ND, a leading expert in employee wellbeing. Adeola works with companies to identify the most effective wellbeing solutions, helping organizations create healthier, more supportive environments for their employees. She shares her insights into the importance of mental health and wellness programs, how companies can better support their teams, and the value of understanding employees' mental health needs.

Adeola also offers best practices for designing effective questionnaires to gather meaningful data on employee wellbeing. From ensuring questions are sensitive to framing inquiries that truly uncover the mental health challenges employees face, she provides practical strategies for organizations looking to make a real difference. This episode is a must-listen for anyone looking to foster a healthier, more inclusive workplace for all.

May 14, 2024

In honor of National Disabilities Awareness Month, this episode of DEI Matters is dedicated to fostering inclusivity and accessibility within market research. Our guest, Mindy Bartleson, provides expert insights and actionable strategies for ensuring that individuals with diverse disabilities are not only included but empowered to participate fully in research initiatives.

From leveraging technologies like screen readers to designing surveys that accommodate a wide range of needs, Mindy highlights practical approaches that researchers can implement immediately. We also delve into the importance of cultivating inclusive and respectful research environments, where every respondent feels valued and heard.

This episode goes beyond technical tips, emphasizing the transformative impact of disability-inclusive research on delivering richer insights and driving meaningful change. Whether you're a researcher, marketer, or advocate for accessibility, this conversation offers essential guidance for making your work truly inclusive.

August 5, 2024

In this episode of DEI Matters, we are honored to welcome Pamela Forbus, former Chief Marketing Officer at Pernod Ricard USA. Pamela leads the charge in marketing and innovation for a portfolio of premium spirits, wine, and champagne brands, combining the power of data, insights, and creative storytelling to drive business growth.

With a wealth of experience from industry giants like Disney, PepsiCo, and Frito-Lay, Pamela shares her journey of dynamic leadership and strategic innovation. Recognized with prestigious honors such as Forbes CMO Next and the MASB Trailblazer Award, she offers an inspiring perspective on the role of insights in shaping impactful campaigns and fostering inclusivity within organizations.

Join us as Pamela delves into her career highlights, lessons learned, and how a commitment to Diversity, Equity, and Inclusion can drive both brand success and meaningful change. Whether you’re a marketing enthusiast or a DEI advocate, this conversation promises actionable insights and inspiration.

March 20, 2024

In this episode of DEI Matters, we’re joined by Steph Strickland from JUV Consulting, a trailblazing organization amplifying Gen Z voices in the professional world. Together, we dive into how Gen Z approaches Diversity, Equity, and Inclusion (DEI) and why these matters are non-negotiable for this influential generation.

Steph shares insights into Gen Z’s expectations for workplaces, brands, and communities, emphasizing their demand for authenticity, representation, and meaningful action. We’ll explore how this generation’s unique values and lived experiences are reshaping the conversation around DEI, both within the insights industry and beyond.

Join us for this engaging discussion to learn how Gen Z is driving change, challenging norms, and pushing for a more inclusive future—one bold step at a time.

November 9, 2023

This episode of DEI Matters takes a deep dive into the pivotal topic of gender and gender identity in market research. Our guests, Jessica Broome and Hannah Kaplan from Southpaw Insights, bring their expertise and unique perspectives to an insightful discussion on the critical role Diversity, Equity, and Inclusion (DEI) plays in shaping organizational practices and research methodologies.

Drawing from their experiences, Jessica and Hannah explore the importance of adopting inclusive and representative approaches in the insights industry. They share actionable strategies for integrating DEI principles into research design and execution, ensuring that organizations not only meet the needs of diverse communities but also achieve better outcomes through genuine representation.

Join us for this engaging conversation as we uncover how embracing DEI in market research can drive positive change for businesses and the communities they serve.

June 28, 2023

In this episode, we dive into the vital topic of religious inclusion within the market research industry—both for respondents and employees. We explore how recognizing diverse religious practices and allowing for various expressions of faith can create a more inclusive environment.

Join us as we discuss actionable strategies for implementing workplace policies that honor religious diversity, fostering a respectful culture in insights communities, and ensuring that market research reflects the voices of individuals from all faith backgrounds. Whether you’re a researcher, team leader, or insights professional, this episode provides valuable tips and best practices to help you champion inclusion in your work and workplace.

Tune in to learn how to build bridges of understanding and make space for every voice in the world of market research.

April 27, 2023