Dare to Launch

By: Jeff Walker
  • Summary

  • I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
    Copyright Internet Alchemy
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Episodes
  • AI Might Destroy The Wisdom Industry. Why Aren’t These Entrepreneurs Worried?
    Apr 1 2025

    You might have heard the rumors…

    “Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”

    I’ve heard them too… but what I saw last week inside my mastermind group told a very different story.

    Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)...

    But that isn’t the problem...

    The real question entrepreneurs need to be asking is – what do we do now?

    Since this was such a big topic in our mastermind meeting… and is likely to impact most – if not all – businesses, Chris, Dan, and I decided to explore it in this week’s episode of Dare to Launch.

    You’ll get a peek at what some of the smartest people I know are saying about AI right now… and the moves they’re making to stay ahead of the curve, including:

    • The one AI tool that can replace 10+ platforms – and how one mastermind member used it to create a complete client portal, CRM, course delivery system, and more… without writing a line of code

    • Why we believe that AI is STILL one of the biggest opportunities we’ve ever seen (It might seem like we’ve been talking about AI forever… but this is just the beginning.)

    • The AI threat some course creators are overlooking – and how to survive it

    • How to infuse your offers with the one thing AI can’t do (in a world where every business is AI-powered, this could be your key to standing out)

    • How even “I’m not good with tech” folks can get great results from AI – for themselves and their clients

    • What a 90mph baseball pitch can teach you about dealing with uncertainty – and why 8-figure business owners are using this mindset to stay ahead of the AI curve

    … and much more.

    - - -

    Apply for the Launch Intensive at 👉 https://www.getyoulaunched.com

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode: Jeff Walker's Plat Plus Masermind Group - Send an email to podcast@productlaunchformula.com with the subject line "Plat Plus" for more information

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    40 mins
  • Why Most Masterminds Fail (And How To Find A Great One)
    Mar 25 2025

    I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…

    Why most masterminds fail.

    People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two.

    Why?

    A big reason is that they get a critical thing wrong – and it ruins everything. And I should know – I came *this* close to making this mistake myself when I started mine!

    I’ve talked about my Plat Plus mastermind before. It’s a space where some of the world’s top entrepreneurs share their biggest wins, struggles, and strategies. But I haven’t really talked about what happens behind the scenes…

    Until now…

    In this week’s episode of Dare to Launch, Chris, Dan, and I open my mastermind door a little wider… sharing some of the secrets that have made it so successful for the past 15 years (with a 92%+ renewal rate). We get into:

    • The mastermind mistake that can ruin everything – and why most people don’t try to fix it until it’s too late

    • The question I ask before letting anyone into my mastermind (ask this if you want more long-standing, high-performing members)

    • The “look through the corners” mindset. Feeling stuck? This simple shift will get you moving through any problem or obstacle

    • The secret to running a high-level mastermind… even if you’ve never done it before.

    • What most people get wrong about business challenges – and why “avoiding obstacles” could be holding you back.

    • Plus – a behind-the-scenes look at how I run my mastermind – hard-earned experience from hosting 40+ in-person meetings since 2010.

    … and more.

    If you’ve ever thought about joining a mastermind (or even starting one), this is a “don’t miss” episode.

    Dare to Launch Free Bonuses found at: www.getyoulaunched.com

    Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco

    Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode: Plat Plus Mastermind email us at podcast@productlaunchformula.com

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show more Show less
    42 mins
  • How Wealthy People Manage Money (It’s Easier Than You Think)
    Mar 18 2025

    What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations?

    According to my good friend Mel Abraham, you already do… you just might not realize it.

    That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing.

    In this clip from Dare to Launch, Mel outlines a simple system that could change the way you think about money. He reveals:

    • Why every dollar you earn needs a “job” (and the best time to assign it)

    • The secret to guilt-free spending (so you can truly enjoy your money)

    • What “Leapfrog Funding” is – and why it’s a game-changer for launch launch-based businesses

    • How to avoid being “rich in the bank”... but bankrupt in life

    • How to identify your Sustainable Joy Points (and how to fund them!)

    • Why saying “I want” keeps you stuck… and what to say instead

    … and more!

    If you’re ready to put your money to work, so you can really enjoy your success, this is a must-see clip.

    Dare to Launch Free Bonuses found at: www.getyoulaunched.com

    Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco

    Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show more Show less
    16 mins

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