• What’s Your Market Adjustment? | It’s time to practice your snapback!
    Apr 23 2023

    Don’t let this question kill your sales opp’s!

    I hit up both angles when you don’t have it and when you do! Buyers today are making the calls to dealers and asking the questions like, “What’s your market adjustment? How much is it? What do I get for that?”

    Know what you are going to say in your reply. Be friendly and empathic in your words and tone. We are all dealing with inflation and it sucks. No one is happy about it. And we have to explain a bit more so we get buyers on board!

    Have a snapback - practice it so your answer is quick and snappy with clarity and without hesitation. 😉

    Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

    Check out our sponsor!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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    10 mins
  • Do This Instead of Talking Discounts | Get my selling approaches to sell more!
    May 3 2023

    Well, the knife fight is back again in sales! Buyers are shopping to find the best deal and the car they found online which of course may be in transit, deposit on it or unavailable. Half the time the car they are inquiring about is in fact ready to be sold! Either way, teams must be prepared to serve of what we CAN do and not what we can’t do.

    When you use the word “discount” to get people on board you are actually devaluing your credit, your abilities, your skills, your self worth and confidence…you are devaluing YOU, the main part of the decision making process. So, listen in as I share ways to handle future buyers who are pushing back.

    Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

    Check out our sponsor!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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    15 mins
  • Mike Maroone on Driving Success | Former President of AutoNation, Current Car Dealer and Board Director
    May 8 2023

    He was incredibly generous with his time allowing me “as much time as you need Jen.” For nearly a full hour you will see Mike Maroone on a personal level while he opens up about family, business, his time at AutoNation and what he sees as the future in automotive.

    There’s something in this episode for every dealership team member!

    Mike Maroone served as the President and COO & Director of AutoNation from 1997 to 2015. While he served, he oversaw the operations of the largest automotive retailer in the United States, which operates over 300 locations across the country. After retiring from AutoNation, Mike continued to be involved in the automotive industry and recently bought dealerships in the state of Colorado while serving on the board of directors for several companies.

    Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

    Check out our sponsor!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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    52 mins
  • Body Language Is a Factor in Selling! 👋 | Look Approachable and Sell More! 😁
    May 16 2023

    😁Your body language is a major part of the equation for a buyer to say yes! You can have the right mindset, tonality, words, statements, questions and even rhythm matching the buyers AND if you don’t have the body language that matches up, you put yourself at risk of wasting time, not getting the go ahead and missing out on a car deal.

    Listen in and my tips for displaying effective body language when selling a product! 👊

    Remember, effective body language is just one aspect of successful product sales. It's also important to have a deep understanding of your product and your potential customers' needs and concerns, as well as the ability to communicate effectively and listen actively. Combine these two angles and your selling more now! 🥇

    Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

    Check out our sponsor!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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    14 mins
  • 📚Learn Today’s Marketing Lead Funnel Then Sync Ads & Messaging to Buyer Stages
    May 23 2023
    Join Suzanne Reimer, VP of Marketing at LotLinx and myself on this episode! She has over 25+ years of experience and joins me to talk more about marketing funnels and syncing messages up to the buyer journey! Anyone buying or handling leads will enjoy this one! She focuses on learning, marketing and the automotive industry. We dive into the topic of marketing lead funnels in the context of the automotive buyer market, and explore the importance of syncing ads to various buyer stages. Marketing lead funnels are a critical component of any successful marketing strategy, and are especially important in the automotive industry where the buyer journey can be complex and lengthy. By understanding the different stages of the buyer journey, automotive brands can tailor their marketing efforts to effectively engage potential customers at each stage of the funnel. In today's episode, we will discuss the various stages of the marketing lead funnel, including awareness, consideration, and decision, and explore strategies for syncing ads to each stage. Finally, we will examine the importance of continuous learning in the fast-paced world of automotive marketing. As trends and technologies continue to evolve, it is essential for marketers to stay up-to-date with the latest developments and adapt their strategies accordingly. So, whether you are a seasoned marketer in the automotive industry or simply interested in learning more about marketing lead funnels, this episode is for you. Tune in now to gain valuable insights on how to effectively engage potential customers and drive sales in the competitive world of automotive marketing. sreimer@lotlinx.com 201.906.3707 www.lotlinx.com/learn

    Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

    Check out our sponsor!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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    39 mins
  • Big Energy Hits Hard in Sales! | Learn 8 Practices to Increase Energy Levels!
    Jun 1 2023

    👋 Welcome to this podcast episode where I share my personal actions on how to improve your energy level to boost your productivity and ultimately sell more! 🚗 🛠

    As a salesperson, your energy level plays a crucial role in your ability to close deals and make sales. When you are feeling low on energy, it can be difficult to maintain focus and enthusiasm, which can negatively impact your performance.

    In this episode, I give you practical tips and strategies that you can implement to improve your energy level and increase your productivity. I cover a range of techniques that can help you optimize your workday well-being. 👊

    By the end of this podcast, you will have a better understanding of how to kick up that energy level as a salesperson so you increase your sales and achieve your goals! 🎯

    So, whether you're a seasoned sales professional or just starting out, tune in to this episode to learn how to improve your energy level and sell more products!

    Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

    Check out our sponsor!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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    13 mins
  • The Importance of Customer Service and Innovation in Transportation
    Jun 6 2023

    In this episode of Dealer Talk with Jen Suzuki, we sit down with Marlena Jasso, the Vice President of Operations at Autosled, the fastest growing transportation company in the industry!

    Marlena shares her insights on the importance of customer service in the transportation industry and how it has been a key factor in driving the success of Autosled. She also discusses the challenges of implementing new technology and how they have made it easy for people to embrace change, which is essential for growth.

    Throughout our conversation, Marlena highlights the company's innovative approach to client care and how they are constantly evolving to meet the needs of their customers. She also shares some valuable tips for businesses looking to improve their customer service and create a culture of innovation.

    Whether you're in the transportation industry or simply interested in learning about the role of customer service in business growth, this episode is a must-listen.

    Marlena drops a whole lot of inspiration to those of us who serve people in our everyday roles. Some great core fundamentals of building a successful company and team!

    Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

    Check out our sponsors!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

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    37 mins