Welcome to Better Business, Better Life. In this episode, host Debra Chantry-Taylor is joined by Barry LaBov, two-time Ernst & Young Entrepreneur of the Year and branding expert, to explore the power of differentiation in business.

Barry introduces the idea of the “Commodity Monster”, the danger of becoming just another option in the market. He shares powerful stories and practical advice on how to identify your business’s key differentiators, use specific language to tell your brand story, and ensure your customer experience lives up to the promise.

If you’re launching a new product, looking to refresh your brand, or simply want to avoid blending in, this episode will show you how to stand out and stay that way.

Tune in to learn how to define your difference, and make sure the world knows about it.

CONNECT WITH DEBRA:        

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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: ⁠debra@businessaction.co.nz⁠

►See how she can help you: ⁠https://businessaction.co.nz/⁠      

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GUEST’S DETAIL:

► ⁠LaBov Website⁠

► ⁠Barry LaBov Writes⁠

► ⁠Grab Your Copy of "The Power of Differentiation"⁠

► ⁠Barry LaBov - LinkedIn⁠

Chapters:  

00:35 – Introduction

02:10 - Barry LaBov's Journey and Philosophy

05:40 - The Commodity Monster and Differentiation

09:43 - Examples of Successful Differentiation

18:07 - The Role of Words and Storytelling

30:59 - Practical Tips for Fighting Commoditisation

31:12 - The Importance of Imperfection and Innovation

35:54 - Final Thoughts and Encouragement