Episodes

  • DMO Leader Scott Larson | Insane Amount of Data

    DMO Leader Scott Larson | Insane Amount of Data
    May 14 2022
    Destination Changemakers Episode 003 Guest Scott Larson from Visit Laramie talks about DMO Marketing Success Making a good thing... Great! Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state - The Steamboat Chamber Resort Association. Visit Laramie Executive Director Scott Larson has completely reimagined this Wyoming brand in a few short years. Previously this Destination Marketing Organization was highly dependent on advertising to drive interest in the area. Today, the destination and website are an organic powerhouse on Google and Social Media. Combined with a complete rebranding of the organization and website, its hard to miss Visit Laramie in the Search Results if you are planning a trip to Wyoming Timestamps - Dive Directly In! 01:20 Intro - Scott Larson On-Ramp 02:40 Marketing and Strategy Lovefest 04:00 Journey from Digital Marketing to Executive Director 05:18 Biggest Marketing Success Story 07:02 Rebranding the Visit Laramie Organization 07:30 Most Important DMO Traffic Driver 08:44 DMO Most Important Social Media Channel 10:15 DMO Biggest Marketing Challenge 11:19 Pandemic Impact on Travel 13:20 Career Advice - Most Important Marketing Skills in the Next 3 Years 15:01 Career Advice - How to get started as a Destination Leader 16:34 Cultivating Passion in a DMO Organizations and Teams Episode Resources Scott Larson | LinkedIn Visit Laramie I www.visitlaramie.org Recent Posts | Wyoming Travel Blog Grow Together  Have dreams of shifting your own life or leveling up your travel marketing chops?  ! 👉 Become a Destination Changemaker Join our community  Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google! Get advanced travel marketing coaching from two travel marketing experts.  👉Join Travelers Book Direct Club “TBDx Club”  Connect With Us or Become a Podcast Guest David Tucker I LinkedIn David Tucker I Instagram Wendy Jae I LinkedIn Wendy Jae I Instagram Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.
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    19 mins
  • Damien Sheridan Talks Book Direct | SEO or Die

    Damien Sheridan Talks Book Direct | SEO or Die
    May 5 2022
    Destination Changemakers Episode 002 Damien Sheridan - SEO or Die! Go behind the scenes of the Book Direct movement with guest Damien Sheridan. Destination Changemakers know that SEO is a core skill in every algorithm including all search engines, video platforms and social media channels. In this episode we talk about how SEO was “Do or Die” for Damien. We share key insights for properties wanting to un-hitch their wagon from the OTA’s and start generating greater demand (and conversion) from your internal marketing efforts. Timestamps - Dive Directly In! 00:01 Intro - Do Links Still Work for SEO? 03:50 What is Your Role - Tourism or Digital Marketing 05:48 Chicken or the Egg; Which Came First 06:32 DO Breaking Rules and Building Links Work? 07:15 Things Google Hates; BUYING LINKS 08:10 Getting Banned = DIE! 08:23 Biggest Marketing Success Story 10:22 The #1 Direct Booking Channel Revealed (Results NOT Guaranteed) 11:30 Top Social Channel (Hint Twitter Gets the Boot) 13:00 Pinterest vs Instagram Streetfight 13:43 Video Marketing Impact on Direct Bookings 15:20 Mobile Phone Video - The Best Camera is the One You Use 16:45 Biggest Marketing Challenge Right Now 17:46 Destination Marketers Must Have This X Skill Now 19:24 Hospitality Career Advice If You Are Just Starting Out Episode Resources Damian Sheridan | LinkedIn Damian Sheridan I Facebook Damian Sheridan | bookdirect.show Damian Sheridan | thebookdirect.network Grow Together  Have dreams of shifting your own life or leveling up your travel marketing chops?  ! 👉 Become a Destination Changemaker Join our community  Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google! Get advanced travel marketing coaching from two travel marketing experts.  👉Join Travelers Book Direct Club “TBDx Club”  Connect With Us David Tucker I LinkedIn David Tucker I Instagram Wendy Jae I LinkedIn Wendy Jae I Instagram Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.
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    24 mins
  • Wil Slickers on Hospitality FM | Why This, Why Now?

    Wil Slickers on Hospitality FM | Why This, Why Now?
    Apr 29 2022
    Destination Changemakers Episode 001 Wil Slickers - Why This, Why Now?  Destination Changemakers want to know; Why Wil Why? Join Wendy + David with guest Wil Slickers as we dive directly into the the journey that ultimately created Hospitality FM. In this episode you will discover how we got hooked on hospitality, and what it takes to change the destination of your life and career. Spoiler Alert - content is KING! Timestamps: Jump Directly In 00:00 Intro - Love Me Some Gary V 04:45 Wil Takes the Hospitality Plunge 08:35 Marketing - What is Your Biggest Success Story? 10:03 Online Traffic - What Channel Drives Your Business? 14:47 Gary Vaynerchuk Method - Use What's Already There! 16:45 The Future - Destination Marketing Skills You Must Have 21:58 Career Jump-start - The One Piece of Advice from Wil 24:00 Goals - What is the #1 Goal in the Next Year Episode Resources Wil Slickers | LinkedIn Wil Slickers | Hospitality.FM Wil Slickers | Instagram Grow Together  Have dreams of shifting your own life or leveling up your travel marketing chops? Become a Destination Changemaker! 👉 Join our community  Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google!! Get advanced travel marketing coaching from two travel marketing experts.  Join Travelers Book Direct Club 👉 “TBDx Club”  Connect With Us David Tucker I LinkedIn David Tucker I Instagram Wendy Jae I LinkedIn Wendy Jae I Instagram Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.
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    26 mins
  • The Destination Changemakers Podcast

    The Destination Changemakers Podcast
    Apr 21 2022
    Welcome to the Destination Changemaker Podcast! This space is for anyone who’s ever wanted to become a destination leader or change their own destination journey. Meet Wendy Jae & David Tucker  aka: two Destination Changemakers Wendy and David are the powerhouse duo behind a growing community of ambitious vacation property marketers and travel content creators. Combining Wendy’s relationship-driven journey and David’s expertise in the online marketing world, these two successful serial entrepreneurs make the perfect pair. Between chatting about all things travel marketing strategy, marriage, bio-hacking, and mindset, this show will feel like you’re sitting down for a beachside chat sipping a coconut cocktail with two besties, digging deep into real conversations with ambitious entrepreneurs. Prepare for laughs, surprises, and epic take-aways; this show delivers expert advice, actionable steps, and next-level mindset.  Follow now so you don't miss the first episodes! Connect With Us David Tucker I  LinkedIn David Tucker I Instagram Wendy Jae I LinkedIn Wendy Jae I Instagram
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    1 min