In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration.

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Key Discussion Points:

(00:40) Launch of the "My Path" series by Jay Schwedelson

(02:23) Geoff Schiller details his current role and initiatives at Vox Media

(03:12) Geoff's entry into advertising and the media industry

(07:18) Early career experiences and lessons from E! Online

(12:30) Geoff’s criteria for hiring and fostering talent

(14:02) Importance of personal branding in career progression

(15:59) Balancing a high-profile career with family commitments

(18:15) Personal anecdotes including Geoff's celebrity bucket list and affinity for Rocky movies

(20:06) An overview of Vox Media’s diverse content and influential podcasts

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Guest Bio:

Geoff Schiller, as the CRO of Vox Media, directs the advertising strategy for a dynamic array of brands such as New York Magazine, The Verge, and Eater. With a profound background spanning two decades in media sales, Geoff has been instrumental in propelling Vox Media's growth and presence across digital platforms, shaping the company into a powerhouse of digital storytelling.

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In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices.

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Best Moments:

(01:31) Question about email marketing automation programs
(03:28) Common mistakes in setting up email automation triggers
(04:50) Importance of updating automated content for the new year
(05:29) Avoiding reputation damage with poorly timed automated emails
(06:07) The impact of scheduled social posts on engagement
(07:29) Promotion of Marigold's loyalty program optimization guide
(08:32) Dating advice question for teenagers
(09:19) Jay's perspective on modern teenage dating practices

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Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.

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Best Moments:

(00:56) The holidays are over, and people are back at work
(01:14) TikTok trend of awkward photo sessions at JCPenney
(02:23) Criticism of misleading marketing statistics
(04:37) Updates from the Consumer Electronics Show (CES)
(06:23) The rise of AI-integrated TVs and connected TV marketing
(07:43) Review of the Extreme Makeover Home Edition reboot
(08:26) Anticipation for Kitchen Nightmares season 2
(08:54) Commentary on award shows and acceptance speeches
(09:54) Announcement of Eventastic, a free virtual event about events

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.

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Best Moments:

(00:41) New Year reflections and motivational posts
(01:53) Jay's holiday trip to Japan
(02:34) January marketing strategies and performance metrics
(03:23) Focusing on low-hanging fruit and conversion rates
(04:35) Discussion about "Blue Monday" marketing campaigns
(05:41) Capitalizing on January trends like Dry January
(06:02) LinkedIn connections and networking in January
(07:09) Reigniting cold leads after the holiday season
(07:42) Personal New Year's resolutions update
(09:37) Podcast recommendations and wrap-up

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.

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Best Moments:

(00:45) Introduction to the ultimate call-to-action button episode
(01:26) The difference between call-to-action and statement of value
(02:47) The secret sauce for CTA buttons: using first-person language
(03:49) Optimizing submission buttons on landing pages
(04:52) The impact of social proof near CTA buttons
(05:49) Introduction to Marigold, the podcast sponsor
(06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.

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Best Moments:

(01:32) Jeffrey's entry into the email newsletter industry

(03:30) Insights on email newsletter sponsorships

(05:36) Comparing personal brands to generic publisher newsletters in effectiveness

(10:29) Setting realistic performance expectations for newsletter ads

(12:19) Key metrics for monetizing your newsletter

(14:13) Jeffrey’s personal tips for visiting Disney World

(15:38) Ranking the best and worst rides at Disney and Universal

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Guest Bio:

Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space.

Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.

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Best Moments:

(01:24) Why LinkedIn automation programs should be avoided
(02:50) The importance of sending regular emails to your database
(04:32) When to stop trying to win back unengaged email subscribers
(05:44) Brief mention of Marigold, an email sending platform
(06:42) A secret Netflix hack for finding more content categories
(08:13) Introduction to secretmenus.com for hidden restaurant menu items

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.

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Best Moments:

(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance
(02:25) ChatGPT's growing user base and implications for marketing
(03:41) Tips for optimizing content for AI search tools like SearchGPT
(06:06) Effective email subject line keywords for January in B2B and B2C marketing
(07:26) Unusual collaboration between Dove soap and Crumble cookies
(08:16) Updates on popular TV shows like Squid Game and Wicked
(09:19) Top New Year's resolutions for 2025

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.