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Doc Watson and Trig: The Inside View

Doc Watson and Trig: The Inside View

By: Holy Culture
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 From concepts to companies …. How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building? From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey. Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K. Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers. About Doc and Trig Doc Watson (Jacob Makaish) Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200. RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together. Trig (James Rosseau, Sr.) James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield. He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management. He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history.2020 Holy Culture Economics Music Spirituality
Episodes
  • Episode 13: Difference Pre & Post Pandemic

    Episode 13: Difference Pre & Post Pandemic
    Jul 2 2025
    On this episode of The Inside View, host James Rosseau Sr. aka Trig is joined by Doc Watson to discuss the evolving expectations for artists in today's music industry. They explore the importance of content creation, the impact of AI and virtual experiences post-pandemic, and the critical role of live performances in building genuine fan connections. Doc Watson shares his perspective on the challenges faced by both seasoned and new artists in adapting to these demands, emphasizing the necessity of authenticity and storytelling in an artist's journey. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 mins
  • Episode 12: Publishing & Licensing

    Episode 12: Publishing & Licensing
    Jun 3 2025
    In this episode, we delve deep into the complexities of music publishing with an industry expert. The discussion covers the origins of music publishing, the evolution of the industry, and the various types of royalties involved. Key topics include the role of administration in collecting royalties, the importance of registering songs and splits, and the challenges artists face in the modern landscape. The episode also explores real-world scenarios, such as the impact of not turning in publishing information and the nuances of administering royalties across different platforms and territories. This comprehensive guide offers invaluable insights for both emerging and established artists looking to navigate the multifaceted world of music publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Episode 11: Project Planning & Strategy

    Episode 11: Project Planning & Strategy
    May 4 2025
    In this installment of The Inside View with Doc Watson & Trig, the conversation delves into the evolution of project planning and strategy in the music industry, especially from a producer's standpoint. They discuss the initiation and development of new artist relationships, balancing production responsibilities, and the impact of personal compatibility on professional collaborations. The dialogue also explores the changing landscape from CD sales to streaming, the importance of a clear artist vision, brand alignment, and adaptation to algorithmic constraints in modern music distribution. The conversation highlights practical strategies for artist development and market entry, emphasizing the importance of long-term planning and navigating the dichotomy between creating regular content and pursuing artistic growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
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