Episodes

  • Episode 13: Difference Pre & Post Pandemic

    Episode 13: Difference Pre & Post Pandemic
    Jul 2 2025
    On this episode of The Inside View, host James Rosseau Sr. aka Trig is joined by Doc Watson to discuss the evolving expectations for artists in today's music industry. They explore the importance of content creation, the impact of AI and virtual experiences post-pandemic, and the critical role of live performances in building genuine fan connections. Doc Watson shares his perspective on the challenges faced by both seasoned and new artists in adapting to these demands, emphasizing the necessity of authenticity and storytelling in an artist's journey. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 mins
  • Episode 12: Publishing & Licensing

    Episode 12: Publishing & Licensing
    Jun 3 2025
    In this episode, we delve deep into the complexities of music publishing with an industry expert. The discussion covers the origins of music publishing, the evolution of the industry, and the various types of royalties involved. Key topics include the role of administration in collecting royalties, the importance of registering songs and splits, and the challenges artists face in the modern landscape. The episode also explores real-world scenarios, such as the impact of not turning in publishing information and the nuances of administering royalties across different platforms and territories. This comprehensive guide offers invaluable insights for both emerging and established artists looking to navigate the multifaceted world of music publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Episode 11: Project Planning & Strategy

    Episode 11: Project Planning & Strategy
    May 4 2025
    In this installment of The Inside View with Doc Watson & Trig, the conversation delves into the evolution of project planning and strategy in the music industry, especially from a producer's standpoint. They discuss the initiation and development of new artist relationships, balancing production responsibilities, and the impact of personal compatibility on professional collaborations. The dialogue also explores the changing landscape from CD sales to streaming, the importance of a clear artist vision, brand alignment, and adaptation to algorithmic constraints in modern music distribution. The conversation highlights practical strategies for artist development and market entry, emphasizing the importance of long-term planning and navigating the dichotomy between creating regular content and pursuing artistic growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
  • Episode 10: Independent or Label? Key Considerations For Emerging Artists

    Episode 10: Independent or Label? Key Considerations For Emerging Artists
    May 1 2025
    Independent or Label: Key Considerations for Emerging Artists In this episode, we discuss essential factors for artists deciding between staying independent or signing with a label. We explore the benefits of starting independently, crucial metrics indicating the right time to seek a label, and the importance of owning your catalog. Additionally, we offer advice on the proactive steps artists should take to find opportunities, build relationships, and leverage their music catalog for long-term success. Tune in for valuable insights on navigating the music industry as an emerging artist. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    5 mins
  • Episode 9: How To Get Your Music Heard

    Episode 9: How To Get Your Music Heard
    Apr 29 2025
    James Rosseau (aka Trig) and Doc Watson, a veteran in the Christian hip-hop (CHH) industry, discuss various aspects of the industry, including the evolution of content creation and its impact on music consumption pre- and post-pandemic. Doc Watson shares insights on the challenges and opportunities for artists, highlighting the significance of authenticity and live performances in building a fanbase. They also talk about the importance of community involvement and how artists can leverage their local scenes to gain traction. The conversation covers the impact of social media, the role of radio in the modern music landscape, and methods for new artists to navigate the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • Episode 8: Marketing Your Music

    Episode 8: Marketing Your Music
    Apr 28 2025
    In this episode, we delve into the fast-paced world of Christian Hip Hop (CHH) where approximately 40 new songs are released every week. We discuss the challenges of getting on editorial playlists, the role of major platforms like Apple and Spotify, and how they select tracks. The conversation highlights the importance of having industry insiders who understand the game and the new opportunities for radio airplay in CHH. We also explore the economics of music promotion, the cost of radio campaigns, and the return on investment. Finally, we underscore the importance of consistency and smart budgeting in a music career, offering insights into a strategic approach for long-term success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • Episode 7: The A&R Process

    Episode 7: The A&R Process
    Aug 4 2020
    The A&R (Artist and Repertoire) process can be daunting. Doc and Trig break down the different components of the process, discuss the give and takes between the artist and the label, along with key considerations that artists should have as they approach a deal. Special gues Byron Juane joins and shares his experiences too! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr
  • Episode 6: Music Publishing and Licensing

    Episode 6: Music Publishing and Licensing
    Jun 9 2020
    How critical is publishing and licensing and how do you do it? If you plan to have a successful career as an artist, you need to find out! In this episode, Doc and Trig are joining by Lynn Lowe, President of Music Services where they have managed the catalogs for more than 250 companies including Reach Records, Goatee Records, Clear Sight Music, Spring Hill Records and more. Throughout they have helped over 34,000 writers involving over 450,000 songs and the issuance of over 250,000 licenses. You’ll be sure to pick up some nuggets from this discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins