Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractions—like obsessing over websites, business cards, and LLC structures—that keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If you’re ready to stop spinning your wheels and start landing high-value clients, this episode is for you.

Here’s what we talked about:

• The difference between being in business vs. playing business

• Common distractions: websites, business cards, and unnecessary LLC setups

• Why talking to check writers is the fastest path to success

• How to build real deal flow and attract high-paying clients

• Why dressing the part and fancy branding don’t matter

• The power of community and surrounding yourself with high-level thinkers

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Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/