• E013 - Personalization - The Case For Building Hyper-Niche Products

  • Nov 1 2024
  • Length: 17 mins
  • Podcast

E013 - Personalization - The Case For Building Hyper-Niche Products

Listen for free

View show details

  • Summary

  • Personal finance platforms (like Credit Karma) are now at scale, with the ability to recommend products at the 1:1 user level. Further, they’re incentivized to recommend niche products that are highly customized to each user. Lending products, however, are designed for mass audiences. This disconnect presents a huge opportunity for lenders.

    Timestamps:

    (00:00) Why personalization matters (04:06) Hyper-niche lending products (05:37) Social media and niche content (08:43) Opportunities in financial services (12:57) Where I see this all going (15:01) Wrap up

    Where to find Carlos:

    • LinkedIn
    • Twitter/X

    References:

    The case for building hyper-niche lending products https://www.thefreetoaster.com/p/hyper-niche-lending-products

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about E013 - Personalization - The Case For Building Hyper-Niche Products

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available