• E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan

  • Sep 25 2024
  • Length: 47 mins
  • Podcast

E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan

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  • Summary

  • Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar.

    In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures.

    We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention.

    Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions.

    Mentioned Resources

    • eWebinar
    • Spacio
    • HomeSpotter
    • Hotjar
    • Stripe
    • ChartMogul
    • Leah Tharin
    • Userpilot
    • Emeric Ernoult
    • Agorapulse


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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