• E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell

  • Mar 21 2025
  • Length: 41 mins
  • Podcast

E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell

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  • Summary

  • Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally.

    In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenization, and local payment methods to maximize revenue.

    We also dive into retention tactics and Lucas’ perspective on the evolving payments landscape and how AI and automation are shaping the future of subscription businesses.

    Mentioned Resources

    • Paddle
    • Price Intelligently
    • An update on Price Intelligently


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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